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Construction Image Update Whitewash or Change?

Explore how the construction industry can overcome past flaws and create a more equitable, sustainable, and rewarding work environment. This comprehensive plan addresses employee relations, wages and benefits, sustainable construction practices, education and school-to-career programs, diversification, industry-wide collaboration, media and public relations, and awards and recognition.

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Construction Image Update Whitewash or Change?

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  1. Construction Image Update Whitewash or Change? National Center for Construction Education & Research Dan Bennet, President

  2. Past Flaws Identified • Supervisors stuck in past. • Lack of career ladder. • Pay too low or not equitable. • Inadequate benefit packages. • Bad training – but mostly no training. • Distrustful and suspicious supervision. • Unfair treatment of minorities and females. • And more.

  3. Four Key Messages • Construction builds a world of opportunity. • Construction is the engine that drives the economy. • Construction is honorable and rewarding. • Construction demands excellence.

  4. Employee Relations • Detailed survey to gather best practices • Second survey to augment initial data • Third survey for worker verification

  5. Wages and Benefits • Superior wage package influences skill level. • Merge with findings from Employee Relations. • White paper to compare industries.

  6. Sustainable Construction • Report on positive sustainable construction efforts. • Incorporate findings into management and craft curriculum.

  7. Education/School-to-Career • Inventory existing programs. • Develop best practices manual. • Develop school-to-career Web site.

  8. Diversification • Recruit minorities and females. • Train minorities and females. • At all levels. • Demographics are clear.

  9. Industry Web • Share programs industry-wide. • Maximize expenditures.

  10. Media and Public Relations • 200 construction writers • 1,000 chapter offices • Pre-report. • Report as progress realized. • Develop industry brand.

  11. Awards and Recognition • Hard hat heroes • Local • National • Conventions and conferences

  12. 150 people involved • Products developed are good. • FUNDING IS A PROBLEM. Conclusion

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