Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy Nweke

1. A presentation on: Overview of Communicating Nutrition & Social Media Best Practices by Remmy NWEKE, mNUJ, mNGE, mGOCOP National Coordinator Media Centre Against child Malnutrition (MeCAM) Group Executive Editor, ITREALMS Media group [ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.] @2021 “Quarterly Capacity Building for Members” organized by Civil Society Scaling Up Nutrition in Nigeria (CS-SUNN) Lagos Chapter Member: On Wednesday, 10thFebruary, 2021 @Celia Penny Foundation Hall, Ikeja-Lagos

2. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? - Wikipedia:  Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.  The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding. Oxford defined Communication as: 1. The imparting or exchanging of information by speaking, writing, or using some other medium, such as Television (TV) and nowadays the Internet which are effective tools for communication.

3. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? – 2 - Similar or Synonyms: 10. Divulgence Transmission Divulgation 1. 11. Imparting 12. Disclosure 2. Conveying 13. Spreading 3. Reporting 14. Dissemination 4. Presenting 15. Promulgation 5. Passing on 16. Broadcasting 6. Handing on 17. Circulation 7. Relay 18. Circulating 8. Conveyance 9.

4. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - What is Communication? – 3 - Summarily, Communications is a means of sending or receiving information, such as via phone lines or computers which are largely via satellite communications because they are transmitted technically. Primary interpretation: Communication or Communications cut across Verbal, Non-Verbal and Written, and nowadays involves Coding and Decoding, paving the way for social media tools for communications. 2. 3.

5. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - Commitments by CSOs - In order to manage the communication of a Civil Society Organisation (s), its very important for such entities to have a dedicated channels of communications. In our world today, Social Media tools are not only means of communications but very handy and mobile most at times. So, the importance of this capacity building cannot be over-emphasised, because even the tools of communicating and receiving information have continued to change and change our world. Hence, CSOs are urged to take their capacity building seriously and more seriously their means of communications to their various communities as mark of improved commitment.

6. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - Conscious Communication of Nutrition - Conscious of the fact that we need to communicate for improved nutrition in our country, social media cannot be relegated but embraced. Therefore, for this consciousness to be fruitful, there are a few best practices to optimise your communication in 21st century, especially deploying social media tools to help us in the campaign to eradicate malnutrition in our society and Lagos particularly.

7. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Social Media Best Practices for Nutrition Social media has been defined as:- *Interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks – Wikipedia. *Thus, when used positively can be helpful and when negatively applied could be harmful. *Social media presents a powerful communication and approach too. *Billions of users connect through this medium to interact with their families, friends, channels and favourite products.

8. Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Social Media Best Practices for Nutrition-2 Social media has been defined as:- *Interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks – Wikipedia. *Thus, when used positively can be helpful and when negatively applied could be harmful. *Social media presents a powerful communication and approach too. *Billions of users connect through this medium to interact with their families, friends, channels and favourite products.

9. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - Why are we concerned? - 159m – 800m - Stunted Children under 5 Chronically undernourished 50m -Wasted Children under 5 2bn+ - Micronutrient deficiencies 600m –Rising Obesity 1.9bn+ - Overweight Adults

10. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Best Practices Guide - Use simple language Always check the content to be published Graphic content is a great ally for better interaction. Develop original, quality and useful content Investigate the hours when your contacts and followers connect with most and are most active. Use the appropriate social networks for each content. It should not be the same post on Facebook and on Twitter. Each network has its personality

11. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Best Practices Guide - 2 #Hashtag … University of Life: Hashtags are your main ally to attract new followers. Lack of participation means lagging behind in information and knowledge and therefore everyone needs time to ensure s/he is online. We have to develop original ideas, especially on content. Particularly, we have to be active!

12. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Best Practices Guide - 3 5 Tweets … At every CS-SUNN events among others, we have to remain active and give some good times to using Social Media (SM) in engagement, at least 5 tweets. Do not synchronise the accounts of different social networks, especially if its corporate account. Quality is better than quantity Try to respond as soon as possible Do not accept friend request or follow someone just to have more followers.

13. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Best Practices Guide - 4 Good manners is VIP … You have to keep to good manners and you cannot reply to everyone in the same way because understanding differs. Good manners on social media: (Instagram, Facebook, Twitter) matters. Communication is the art of transmitting, interacting and participating with other people and good manners in social media as in life are essential. Thank, Empathy, Smile, Share, Hear, Respect and Self- Critical, Sincerity and Humility.

14. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Best Practices Guide - 5 Mindful of Abuse … Twitter is lately one of the social media platforms that most people could easily abuse depending on their understanding of the point at hand. We must be willing to learn since we are not a book and no one is a bank of knowledge.

15. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Some popular social media platforms Facebook: The most popular social network Twitter: a microblog to report news Instagram: Images with meaning and quality Google+ for a better positioning for products Filckr: an image is worth a 100 words LinkedIn: the labour social network YouTube: More videos and tutorials (good for eLearning) WhatsApp: Freeware, cross-platform centralized messaging and voice-over-IP service. Telegram: … and lately, Signal and Ayoba are on the wave.

16. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Digital Identity: Take care of your profiles on social networks, they provide more information than you think. Control the content you post on social networks Posting too much personal information about yourself or others on social media is risky. Apply the basic principle, be forewarned of the unknown. Control the geo-location of your profiles and content on social networks. Always check your privacy settings Respect must be a priority As in life, take care and protect relationships on the internet Self-protection/preservation

17. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Mindful of Abuse … We must think about the information we have on our fingers and think of the implication we share with different cadres of people including children, unfortunately there are some people waiting to take negative advantage of these for personal aggrandisement. So, sometimes, we are not paying attention to what we post. Its VIP to also, even after posting a comment or note to take a second look at it so if there is need to edit and delete within a given time frame, one can easily do that. Use of location is good at times, but often it goes to show we are not at home and paves the way for thieves or robbers to attack our homes.

18. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Notable Bad Practices in Social Media … Use social media only to criticise Add unknown profiles Post provocative photos The daily bombardment Post anything to groups Post indirect Any excuse for a "like" Always be comparing Spy-Stalkers and Pedophiles Get hooked on the bottom 'update’ So, we have to be very careful, especially on the photos

19. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Notable Bad Practices in Social Media-2 … You need not create accounts on all social media in the world since you may not likely going to be active on all of them. Many work places block the use of social media during work hours to avoid people becoming nuisances at work places, etc. You should avoid posting same thing on Twitter, Facebook etc when you are not a news media recognised for such purpose its not good enough and does not make you smart

20. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE Conclusion - Call To Action - The world is in the race for social CHANGE without even realising it, but we need to know and note that social media must be used in our favour not against us. Privacy is a common word but should not be taken lightly. Social Media is good for presentation of products and corporates could accept as many as possible but privately not ideal because it could hunt you later. Just have in mind that the Internet which is the bases for all social and new media communication is not private and very often does not forget . Be the change you want by communicating appropriately!

21. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE ? Questions & Answers Thank you! Remmy Nweke, mNUJ, mNGE, mGOCOP National Coordinator Media Centre Against child Malnutrition (MeCAM) *** Group Executive Editor, ITREALMS Media group [ITREALMS, NaijaAgroNet, DigitalSENSE Business Mag.] Editor@itrealms.com.ng Editor_ls@digitalsenseafrica.com.ng 08023122558, 08033592762, 08041000475 2021 @MeCAM | CS-SUNN

22. The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria by Remmy NWEKE Overview of Communicating Nutrition & Social Media Best Practices in Nigeria by Remmy NWEKE - References - References: o ICANN.org o UN declared Decade of Action on Nutrition 2016-2025 https://www.un.org/nutrition/ o Nutrition defined: Wikipedia o What is Nutrition? https://www.google.com/search?q=what+is+nutrition&rlz=1C1CHBF_enNG8 59NG859&oq=What+is+Nutrition&aqs=chrome.0.0l8.2911j0j4&sourceid=chr ome&ie=UTF-8 o UNICEF https://www.unicef.org/nigeria/nutrition#:~:text=Nigeria%20has%20the%20s econd%20highest,is%20currently%20reached%20with%20treatment. o Best Social Media guide for At-Large Capacity Building 2021 Lilian Ivette De Luque Bruges – ICANNWiki