1 / 20

EDSGN Team 6 Recapturing the KODAK Moment

EDSGN Team 6 Recapturing the KODAK Moment . Andrew Ambruso Cory Jackson Richard Sim Blake Wise. The Quest to Save KODAK. Problem and Need Design Process and Thought Concept Reasoning and Selection Graphics of Proposed Model. Designing the Camera. Objectives

rhys
Download Presentation

EDSGN Team 6 Recapturing the KODAK Moment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EDSGN Team 6 Recapturing the KODAK Moment Andrew Ambruso Cory Jackson Richard Sim Blake Wise

  2. The Quest to Save KODAK • Problem and Need • Design Process and Thought • Concept Reasoning and Selection • Graphics of Proposed Model

  3. Designing the Camera • Objectives • Maximize profit by catering to a new audience • Constraints (Defined by Interpreted Consumer wants) • Specifications • Affordable • User-friendly • Environmentally Sustainable

  4. Designing the Camera • Functionality • Must be operable, durable, and of satisfactory quality • Means • Obtain objective via sustainable methods

  5. How We Chose Our Camera • Observation and Analysis of External and Internal Components & Physical Characteristics • Attributes Provided toConsumers • Variant Flash • Higher Picture Capacity • Less Expensive • Development of the Weighted Objective Matrix

  6. Observations of Camera • Used a complex system of physical mechanisms and electrical components • Has a lot of “dead space,” battery, film, and electronics take up most room

  7. How We Chose Our Camera • Development of the Weighted Objective Tree • Finalized decisions and characters via Morphological Chart

  8. Weighted Objective Tree

  9. Morphological Table

  10. Decision Matrix*(The door wasn’t hitting the wall)

  11. Before

  12. After • KODAK Film, 27 shot capacity, smaller circuit board, 270 microfarad capacitor, AA, variant flash, plastic, stiffer copper spring, 4ft focal range, smaller box without grips

  13. Flash Variation Mechanism

  14. Recyclability • Not a huge Part of Decision Matrix • Kodak has a recycling program! • 1.5 billion recycled • E-Waste • Marketability Through Further Advertising “Going Green”

  15. Sustainability & Economics • Is our design sustainable? • Slightly smaller design with variant flash • Customer Needs • Economically sustainable? • Saves money with • Component consistency • Less material • Makes money with • New design • Variant flash • Emphasis on recycling?

  16. Questions and Concerns

More Related