Bringing Back the Kodak Moment

1. Bringing Back the Kodak Moment Aaron Chirsan Mitch Spiroff Christina Meizoso Shivani Patel

2. Table of Contents • Definition of Problem • Information Gathered • Survey • Interpreted Response • Specifications • Design Process • Final Design Choices • Concept • Explanation of Reusability • Explanation of Web Account

3. Problem Definition • To redesign and remarket the disposable camera for Kodak to gain revenue

4. Questions Posed • Do you own a digital camera? • Do you own a personal computer? • Is having to leave home to get photos developed too much of a hassle? • If yes, would you send cameras by mail in prepaid packaging to get photos developed? • Are you willing to wait up to a week for your developed photos? • Do you own a camera phone? If so, is the quality good enough?

5. Responses to questions posed

6. Interpreting Responses • Majority of people who own a digital camera also own a personal computer • People are willing to wait a duration of time as long as it does not inconvenience them • People want to be able to edit photos Results • Market to an area with high tourist rate and low percentage of personal computer ownership • Include some way to allow the user to edit photos along with developed prints

7. Objectives Marketable Generates Revenue for Kodak Specifications Constraints • Inexpensive • Portable • Practical

8. Objective Tree

9. Morphological Chart

10. Updated Objective Tree

11. AHP Charts Portable Practical

12. Weighted Objective Tree

13. Comparing Alternatives

14. Marketing Features Prepaid Envelope Return Increased Market in tourists hotspots with low personal computer ownage Multiple Options to receive photos CD and prints by mail Web Account with email notification Final Design Choices Camera Physical Features • Film • Polyethylene • Snap Tab and hinge opening • Reusable Cameras • Standard Kodak Camera Design for Appearance

15. Concept Drawing

16. Reusable Cameras • Users mail camera to nearest branch in prepaid envelope where photos are developed and mailed back. • Camera is repaired/refurbished, sanitized, and repackaged for resale. • Entire process should take about one week. • Reduces production costs because less cameras need to be manufactured which lowers prices for customers and increases profit margin.

17. Web Account Interaction with Customer • After photos are developed, digital copies are uploaded to a website where customers can login with username and password and view/download their pictures. • Product code that comes with camera would allow a user to access his/her respective photos and assign them to their account for future viewing. • Email notification will let users know when their photos are uploaded. • Faster than waiting for prints to arrive in mail. • Free photo editing software download for web users. • Integrated Facebook/Twitter compatibility for one-click picture posts.

18. Sources • http://www.differencebetween.net/object/difference-between-aluminum-and-tin/ • http://www.metalprices.com/ • http://goo.gl/bzSh7

19. Questions? Questions?