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Melanie Ryan HEDNA President Orbitz Worldwide

Agenda . 2009 Year in Review Who and What is HEDNA?HEDNA Board of Directors Finances ITSA initiatives Board Restructure Budapest ConferenceSingapore Conference Member Value Committee Deliverables . Agenda . What's in store for 2010 ?HEDNA U Networking Lunches Website Enhancements Conferences .

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Melanie Ryan HEDNA President Orbitz Worldwide

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    3. Agenda What’s in store for 2010 ? HEDNA U Networking Lunches Website Enhancements Conferences

    4. HEDNA Mission Increasing value to its members by advancing hospitality electronic distribution through collaboration, education and networking.

    5. Who are HEDNA members? Membership Categories: Allied – 49% Principal – 50% Fellowship – 1%

    6. 2009 Board of Directors

    7. HEDNA Staff Valerie Cooper- Executive Director Hope Mathis – Associate Executive Director Chanale Taylor - Staff Associate Martin Bay – Director of Meetings Shirley Savage – Press representative

    8. Financial Review

    9. Financial Review

    10. Financial Review In 2008, expenses came in roughly flat to revenue In 2009, expenses came in 20% over revenue, causing a $110K defecitIn 2008, expenses came in roughly flat to revenue In 2009, expenses came in 20% over revenue, causing a $110K defecit

    11. HEDNA Board Restructuring Refocusing and Re-energizing efforts Board Committees Marketing/Website Membership Conference Education Marketing/Website Committee Marketing/Website Committee Work Chair – Edward Perry - Integrated Social Media with website Keith Cotton - Networking Lunches Sarah Fowler Louise Meyer Tiffany Topcik Membership Committee Membership Committee Work Chair – Sarah Fowler - Restructuring committees Oliver Fasching - Re-assess costs/value add communication Duane Overgaard - Recruitment & Retention Puneet Mahindroo Louise Meyer Erica Penley Conference Committee Conference Committee Work Chair – Allie Velez (till Prague 2010) - Continue to work on Dec meeting Duane Overgaard (new Chair after Prague 2010) - Prague meeting agenda and sponsors Oliver Fasching Nancy Little Jennifer Riesselman Education Committee Education Committee Work Chair – Keith Harrison (till end of 2009) - HEDNA U Keith Cotton (new Chair 2010) - Top 10 Lists Nancy Little - Award credentials Puneet Mahindroo - Webinars Edward Perry - White Papers Erica Penley Jennifer Riesselman Allie VelezMarketing/Website Committee Marketing/Website Committee Work Chair – Edward Perry - Integrated Social Media with website Keith Cotton - Networking Lunches Sarah Fowler Louise Meyer Tiffany Topcik Membership Committee Membership Committee Work Chair – Sarah Fowler - Restructuring committees Oliver Fasching - Re-assess costs/value add communication Duane Overgaard - Recruitment & Retention Puneet Mahindroo Louise Meyer Erica Penley Conference Committee Conference Committee Work Chair – Allie Velez (till Prague 2010) - Continue to work on Dec meeting Duane Overgaard (new Chair after Prague 2010) - Prague meeting agenda and sponsors Oliver Fasching Nancy Little Jennifer Riesselman Education Committee Education Committee Work Chair – Keith Harrison (till end of 2009) - HEDNA U Keith Cotton (new Chair 2010) - Top 10 Lists Nancy Little - Award credentials Puneet Mahindroo - Webinars Edward Perry - White Papers Erica Penley Jennifer Riesselman Allie Velez

    12. 2009 Year in Review - ITSA HEDNA lends its support of industry issues HEDNA has been a signatory on several industry letters to Congress

    13. 2009 Spring Conference - Budapest Daniel Levine - The AVANT GUIDE Institute Turning Economic Challenges into Profitable Opportunities Gerry Samuels – Mobile Travel Technologies Mobile Technology; reaching your customers effectively through their Mobile Devices

    14. 2009 Spring Conference Budapest Richard Wiegmann – Trust International Economic Impact; need for sound technology Philippe Garnier – Hilton Hotels Worldwide How to capitalize on growth in Emerging Markets HEDNA Working Groups Hosts: ebookers, Octopus Travel, Sabre, Amadeus, Travelport GDS, Expedia, Pegasus and HRS

    15. 2009 ASPAC Conference July - Singapore Overview Of Electronic Distribution Market Performance And Opportunities For 2009-10 GDS – Growing Market Share In A Competitive Landscape The Rule Of SEVEN: Tactics For Survival ADS: How Can You Make Your Dollar Count

    16. 2009 Adding Member Value Website Enhancements TIG Global partners for website hosting Partnership with VFML Media Content Videotaped strategic interviews Budapest conference keynotes videoed Integration of TIMMS product Ability to pay membership dues online Guest Writer Monthly articles with relevant industry topics Partnership with REBEL Travel to enhance website content Members Only section

    17. 2009 Adding Member Value Virtual Round Table: Topic: “Content and its Role in the Travel Shopper's Journey to Decision“ Panel of experts from GDS, OTA and hotelier 460 people registered!

    18. 2009 Committee Deliverables Standards Committee Chain code matrix updated with all available chain codes monthly Provided definitions on the OTA standard specifications which have been approved by OTA Tour Committee Completed a White Paper fundamentals of connectivity, automation, related standards and how their adoption can support existing and emerging models Began project for RFP on Tour Automation

    19. 2009 Committee Deliverables UGI “Spreading the Word” to organizations and associations  Payment Technologies Released a White Paper: “Global Payments in a Pre-paid Environment” Continued research issues with major CC companies for better solutions Group Committee Exploring additional ways to distribute large group bookings online

    20. What’s in store in 2010? Board Committees Education Membership Conference Website/Marketing

    21. What’s in store in 2010? Education Committee Launching HEDNA U HEDNA U proposed locations August – Omaha December – Dallas Ft Worth Virtual Round Tables Social Media Connectivity Options Creating Top 10 Issue list inclusive of FAQ’s HEDNA Award Credentials Will you just talk about these three bullets for 2010? Will you just talk about these three bullets for 2010?

    22. What’s in store in 2010? Conference Committee Spring Conference April 27-29th - Prague ASPAC Conference August - Hong Kong Winter Conference December 7-9 - Dallas Ft Worth 1st date confirmed in San Francisco, February 17th? 1st date confirmed in San Francisco, February 17th?

    23. What’s in store in 2010? Website/Marketing committee Networking Lunches February 17th, San Francisco Proposed : March – Phoenix May- Chicago and Dubai June – London September- Toronto October – Atlanta Website enhancements Guest Writer Program Membership Directory Melanie – are there others scheduled? With titles or dates? Melanie – are there others scheduled? With titles or dates?

    24. What’s in store in 2010? Social Communication Strategy Facebook hedna Twitter hedna_org Linked In

    25. Industry Partnerships ITSA HSMAI HTSIC PhoCusWright Rebel Travel TIG US Travel Association TravelClick HTNG

    26. Who is HEDNA?

    27. Las Vegas Agenda Barry Maher, Author and Inspirational Speaker “Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction” Economy In Transition Panel Moderated by Patricia Brusha, Co-founder and Principal, A Couple of Chicks I learned today that Kevin cannot make it but still left him in here, and thought you could just address his replacement. I learned today that Kevin cannot make it but still left him in here, and thought you could just address his replacement.

    28. Las Vegas Agenda Future of Travel Panel Moderated by Henry Harteveldt, Vice President, Principal Analyst, Forrester Research Richard Sweet, Sr. Director Planning and Distribution, Southwest Airlines 2010 Trend update from Rubicon

    29. Las Vegas Agenda HEDNA Committee Sessions Tour Group Payment Technologies UGI Standards

    30. Las Vegas Agenda HEDNA Working Group Sessions Hosts included: Priceline Expedia Orbitz Worldwide Travelocity

    31. Thank You! Conference Sponsors Melanie – will put sponsor logos in, but for now it makes it very large! Melanie – will put sponsor logos in, but for now it makes it very large!

    32. Thank You! Sponsors

    33. Thank You! Sponsors

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