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Cornbury Festival 2012

Cornbury Festival 2012. Customer Satisfaction Survey . Methodology. Email to Cornbury Festival Database Offer to win 10 Passes for 2013 for completing the on-line questionnaire 17500 recipients 1065 responses Responses checked for cheats ‘Speeders’, ‘ flatliners ’ & ‘Jokers’ removed

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Cornbury Festival 2012

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  1. Cornbury Festival 2012 Customer Satisfaction Survey

  2. Methodology • Email to Cornbury Festival Database • Offer to win 10 Passes for 2013 for completing the on-line questionnaire • 17500 recipients • 1065 responses • Responses checked for cheats • ‘Speeders’, ‘flatliners’ & ‘Jokers’ removed • 1058 Valid responses • Prize recipient to be chosen • Details will be checked against ticket purchase

  3. Sample

  4. Tickets & Travel

  5. Media

  6. Awareness

  7. Importance – All respondents Importance by ticket type in V2 report

  8. Main Reason – All respondents Atmosphere more important than line up

  9. Satisfaction: Site – All respondents Satisfaction by ticket type in V2 report

  10. Satisfaction: Services – All respondents Range of drinks could be improved

  11. Preferred Drink – Men V Women Wine, Pimms and Cider appeal to females Data cut by low satisfaction with drink range in V2 report

  12. Cornbury Likes - All respondents Whilst Acts is the most mentioned single item, Atmosphere related items are mentioned more than x2 often

  13. Cornbury Dislikes - All respondents

  14. Revisit/Recommend Revisit? Recommend Avg: 9.1

  15. Brand Partners: Awareness I didn't notice I noticed but it didn't improve my enjoyment of the event I noticed them and they contributed to the festival experience in some way I loved the fact that they were there and it had a positive effect on the Festival didn’t Notice

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