Word of the Year, “Toxic,” Is Particularly Relevant in the Skin Care Industry

1. Word of the Year, “Toxic,” Is Particularly Relevant in the Skin Care Industry 100% PURE is a leader in the natural makeup, hair care, and skin care industries, formulating products with the healthiest and purest ingredients on the market today. It’s fitting then, that this year’s word of the year, according to Oxford Dictionaries, is “toxic.” The term is anode to the “ethos, mood, or preoccupations of the passing year,” and is thought to have lasting potential as a term of cultural significance. Toxic can reference many things, but it resonates especially in the skin care industry. With thousands of different toxic and non-toxic chemicals used within the beauty industry, it can be pretty difficult for consumers to differentiate companies that prioritize natural, plant-based ingredients from those that don’t. 100% PURE uses a Natural Definition Process adopted from the US Department of Agriculture process to distinguish between natural and synthetic ingredients. This means that when you see the word “natural” on any of 100% PURE’s products, you can feel certain that the ingredients are derived from a natural source and the only chemical changes were created by a naturally occurring biological process. Furthermore, 100% PURE’s products are pigmented using fruits and vegetables and never use artificial colors. Similarly, they use natural fragrances created from essential oils instead of synthetic phthalates and other chemicals.

2. Take 100% PURE’snatural acne treatment, for example. Their entire collection of ethically- sourced acne treatments is formulated with naturally soothing herbs and flowers that kill acne- causing bacteria without harsh, synthetic chemicals. 100% PURE’s natural foundation is formulated with high-quality, potent ingredients such as green tea, red wine resveratrol, alpha lipoic acid, vitamin E, pomegranate, acai berry, and certified organic aloe juice to keep skin naturally hydrated and even. It comes in sheer, medium, or full coverage, giving you the power to create a dewy, satin, or matte finish while also knowing your foundation is delivering beneficial nutrients to your skin without synthetic additives. A natural or organic foundation is a must for your makeup bag. And by finding one with certified organic aloe juice in particular, which is a rich source of antioxidants and vitamins, you’ll know that your foundation is providing soothing, protective properties for your skin in addition to excellent coverage. Like the rest of their product line, 100% PURE’snatural mascara is free of synthetic preservatives and chemicals as well as artificial colors. Their mascaras deliver that coveted, luscious look you want while also delivering healthy conditioners to keep your lashes long and healthy. Pigmented with fruit and formulated with natural ingredients such as tea, berries, and cocoa, natural mascara is perfect for those with skin sensitivities or anyone looking to reduce synthetic chemicals in their cosmetics. This year’s word of the year has many powerful meanings, and chemical toxicity is chief among them. This has particular relevance for an industry that has, for decades, operated with very few regulations and oversight. Companies like 100% PURE are working to change the skin care and cosmetic industries by prioritizing hand-picked natural ingredients that are healthy, nourishing, and pure. Learn more about 100% PURE’s natural skin care and cosmetic products at https://www.100percentpure.com/