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iTech Series Unpluggd Interview with Ghadah Humadi

Ghadah Humadi, Senior Regional Marketing Manager for EMEA emerging markets, shares her unconventional journey from software engineering to marketing. She discusses key elements of successful multi-channel campaigns, balancing regional and global strategies, marketingu2019s role in a revenue-driven environment, and the impact of MarTech and AI.

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iTech Series Unpluggd Interview with Ghadah Humadi

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  1. How Can Multi-Channel Campaigns Boost Your Marketing Strategy? Marketing is no longer confined to one platform or a single message. GhadahHumadi, a seasoned expert in multi-channel campaigns, emphasizes that a successful marketing strategy leverages multiple touchpoints to engage with diverse audiences. But why are multi-channel campaigns so powerful? The answer lies in their ability to create a cohesive customer experience. By integrating platforms—social media, email, paid ads, and more—you ensure your message is consistent and accessible across different channels. This holistic approach doesn’t just amplify your reach; it builds trust and loyalty by meeting customers where they are. According to Ghadah, the key is to identify the channels your target audience frequents and craft tailored messages that resonate with their needs. For example, a B2B company might focus on LinkedIn and webinars, while a B2C brand might prioritize Instagram and influencer collaborations. Takeaway: Successful multi-channel campaigns require understanding your audience and maintaining brand consistency across every platform. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. What Role Does a Go-To-Market Strategy Play in Multi-Channel Campaigns? A solid go-to-market (GTM) strategy is the backbone of any marketing initiative, including multi-channel campaigns. But how do these two concepts connect? GhadahHumadi suggests that a well-defined GTM strategy acts as a roadmap for your campaigns. It outlines your target market, value proposition, and distribution plan—ensuring each channel aligns with your overall objectives. For example, if your GTM strategy identifies small businesses as your primary audience, your multi-channel campaign should focus on platforms where these businesses are active. Think targeted LinkedIn ads or content partnerships with industry blogs. Moreover, a GTM strategy helps you allocate resources effectively. It enables you to determine which channels deserve the most investment based on their potential ROI. Pro Tip: Test your campaigns on a smaller scale before launching them broadly. This approach allows you to refine your strategies and optimize performance across channels. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. How Can You Measure the Success of a Multi-Channel Campaign? • Tracking performance is crucial for optimizing any marketing strategy, but multi-channel campaigns can feel overwhelming. With so many platforms involved, how do you determine what’s working? • GhadahHumadi emphasizes the importance of setting clear KPIs (Key Performance Indicators). These metrics could include website traffic, conversion rates, customer engagement, or revenue growth—depending on your campaign goals. • Consider these steps: • Use analytics tools: Platforms like Google Analytics, HubSpot, or social media insights offer valuable data on campaign performance. • Track attribution: Understand which channels contribute most to conversions. This might involve first-touch, last-touch, or multi-touch attribution models. • Regularly review data: Campaigns are dynamic. Regular analysis helps you identify trends and make data-driven adjustments. • Engaging with these metrics allows you to refine your strategy, doubling down on high-performing channels and tweaking those that underperform. Continue:- https://itechseries.com/interviews/multi-channel-campaign-growth-ghadah-humadi/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Why are Multi-Channel Campaigns Essential for Growth? Growth isn’t just about acquiring new customers—it’s about retaining them and turning them into advocates for your brand. Multi-channel campaigns enable this by creating a seamless customer journey. GhadahHumadi explains that the key to growth lies in nurturing leads through personalized engagement at every stage of the funnel. A prospective customer might first encounter your brand through a paid ad, then engage with your blog, and finally convert via an email offer. This interconnected journey is only possible with a robust multi-channel approach. Additionally, these campaigns provide valuable insights into customer behavior, helping you refine your marketing strategy over time. By implementing GhadahHumadi’s insights, you can craft a marketing strategy that’s both impactful and scalable. Whether you’re looking to refine your go-to-market strategy or optimize existing campaigns, remember: success lies in understanding your audience and staying agile in execution. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  6. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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