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Some of the advantages of different types of advertising media are discussed here<br>
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Introduction • Advertising media are the tools through which the marketers communicates their message to the potential customers. • Each and every medium has its unique advantages and applicability. Hence advertisers has the privilege to choose the advertising media, which is suitable for them. • Some of the major advertising media that are being used are press media, direct advertising, outdoor advertising media, audio-visual media and so one.
Press Media: • Press media advertising is fit for mass communication. Thousands and lakhs of people can be addressed at time. • Immediate or speedy message can be conveyed. • Necessary changes can be made easily in regularly published advertisement and at low costs. • It reduces tasks of salesmen and dealers. • It is a simple and easy medium to access by advertiser and readers, etc.
Direct Advertising • In this medium it involves a direct and personalized appeal to the customers, and, hence, it is more effective. • Advertiser has complete control on these media. They can be sent as and when it is desirable to be sent. • Advertiser has more flexibility to adjust with different types of customers and their needs. • It can clearly explain the main features of products with statistical data.
Outdoor Media • Outdoor media do not require customers’ special time and efforts to read or watch. • Outdoor media are capable to attract mass. Number of people can be attracted at a time. • They are cheaper than newspapers, radio, film, and television. • They are placed at a place where people are more likely to view the advertisement, such as public places, like gardens, hospitals, bus stations etc.
Conclusion In today's world, in order make an effective use of any advertising medium, it will be better to get an assistance from one of the leading advertising agencies in Tamilnadu. By doing that you can be more assured that your ad will be a huge success.
