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Types of advertising media

Chapter = 10. Types of advertising media. Wells Burnett says. “ Media refers to the channels of commun ication that carry the message gfrom advertiser to audiee to tage from advertiser to audie. Types of advertising media. Print media Broadcast media Outdoor or mural advertising

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Types of advertising media

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  1. Chapter = 10 Types of advertising media

  2. Wells Burnett says “Media refers to the channels of commun ication that carry the message gfrom advertiser to audiee to tage from advertiser to audie

  3. Types of advertising media • Print media • Broadcast media • Outdoor or mural advertising • Direct mail advertising • Internet advertising • Other types of advertising

  4. Print Media • Newspapers • Magazines and Journals

  5. Broadcast Media • Television • Radio

  6. Outdoor or mural advertising media • Neon signboard • Posters • Vehicles • Sky advertising • Stickers • Sandwichmen • Banners • Wall printing • Mobile bill boards • Ambient advertising

  7. Direct mail advertising media • Pamphlets • Circulars • Catalogues • Booklets and Brochures • Business reply cards • Personal letters • Company magazines • Annual reports

  8. Internet advertising • World wide Web page • Banner ads • Pop ups • E-mail • Skyscrapers • Business to Business network • Portals

  9. Other types of advertising media • Film advertising • Point of Purchase advertising • Promotional advertising • Entertainment advertising • Tele advertising • Mobile phone advertising • Video advertising • Yellow pages advertising

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