1 / 6

3 step audience building formula worksheet

One of the biggest obstacles we face when growing our business is learning where to focus our efforts – and, of course, what activity we need to limit.<br><br>We all know endlessly checking our sales dashboards and fiddling around on Twitter is unlikely to lead to more readers or sales… but what about everything else?<br><br>This worksheet is designed to help you implement the formula introduced in Video 1 of your free training series.<br>http://unfunnel.com/get-started/.

AgileMarketing
Download Presentation

3 step audience building formula worksheet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1.     One of the biggest obstacles we face when growing our business is learning where to  focus our efforts – and, of course, what activity we need to limit.    We all know endlessly checking our sales dashboards and fiddling around on Twitter is  unlikely to lead to more readers or sales… but what about everything else?    This worksheet is designed to help you implement the formula introduced in Video 1 of  your free training series.    If you haven’t watched the video, ​just click here to go check it out    Now, on to business…    The 3 Step Formula to grow your audience and business online is:     TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES     If you have a marketing system that can turn traffic (eg, visitors to your books and  websites) into subscribers and fans, then follow up with tons of valuable content to build  engagement and lead people towards the sale – you’ll generate more revenue.           

  2.   Which means, when you analyze your day­to­day marketing activities, each task must  meet one or more of the following 3 objectives:    (1) Drive more traffic to your books or websites  (2) Convert more traffic into email addresses  (3) Measurably improve engagement with your outbound communications    If your time is spent on things that don’t meet any of the 3 objectives above, you can be  sure your time would be better spent elsewhere.     There’s a great acronym you can use: WIBBOW   Which means ​“Would I Be Better Off Writing”?    If your task for the day doesn’t measurably achieve at least one of the 3 obejctives,  then… yes. You would.     The table below will help you get that focus – so that your precious non­writing time is  spent on activities that will measurably grow your business.    Fill in the empty boxes with tasks you complete on a regular basis, then use the column  headings to determine whether these tasks are worthwhile, or whether you’d be better  off focusing elsewhere.     I’ve filled in a few to get your started ☺   

  3.               TASK  TIME  SPENT  DRIVE  TRAFFIC?  CONVERT  TRAFFIC TO  EMAIL  ADDRESSES?      NO  MEASURABLY  IMPROVE  ENGAGEMENT?  WIBBOW?            20 mins  NO  NO  Yes!  Check my  sales  dashboard    Check my  Twitter Feed            30 mins  NO  NO  NO  Yes!                15 mins  NO  NO  NO  Yes!  Leave  comments on  blog posts      Trawl a few  forums              45 mins  NO  NO  NO  Yes!       

  4.                 TASK  TIME  SPENT  DRIVE  TRAFFIC?  CONVERT  TRAFFIC TO  EMAIL  ADDRESSES?      YES  MEASURABLY  IMPROVE  ENGAGEMENT?  WIBBOW?            25 mins  NO  YES  No – all good  Improve my  website  functionality      Send out a  survey to my  audience to  find out what  makes them  tick      Run a book  giveaway and  ask my fans to  share with  their friends                60 mins  NO  NO  YES  No – all good            60 mins  YES  YES  YES  No – all good     

  5.                 TASK  TIME  SPENT  DRIVE  TRAFFIC?  CONVERT  TRAFFIC TO  EMAIL  ADDRESSES?      MEASURABLY  IMPROVE  ENGAGEMENT?  WIBBOW?                                                                                     

  6.   Don’t worry if you can’t fill the whole form out – this exercise is designed to get you  thinking about your marketing activities in the right way.    Coming up in Video 2 (heading your way soon) I’m going to show you some simple  methods to put the 3 step formula into practice – so you can grow your audience  without burning out.    Until then – here’s to your success!   

More Related