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5 Helpful Social Media Marketing Tips for 2020

Go strong in 2020 with your social media marketing with these seven helpful insights u2013 Content Marketing Institute<br>

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5 Helpful Social Media Marketing Tips for 2020

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  1. 5 Helpful Social Media Marketing Tips for 2020 Audience Visible

  2. 1. Instagram: hashtag strategy + fan engagement On the Instagram account (857,000 followers), Wally shares photos and commentary that recall the visual style of Wes Anderson’s films. Though some Instagram users use up to 30 allowed hashtags in a post, Wally recommends creating an intentional hashtag strategy. As Jodi writes, “Wally says pursuing too many audiences at once will dilute your content’s impact and diminish returns. He recommends aiming for five to 10 of the most relevant hashtags – including two or three unique to your brand.” Two other social media tactics from Wally caught my eye. First, the comments showed him that fans wanted to contribute their ideas, which led Wally to invite them to submit their photos for posting consideration. Next, Wally chose to forgo automation (e.g., Instagram scheduling tools) so he could be present to respond to comments right away. If you are a fan of a popular Instagram account and receive a quick reply to your comment, you’re probably going to pay more attention and be more likely to comment again.

  3. 2. Organic data can inform paid social strategy CMI’s 2020 B2B Benchmarks, Budgets, and Trends – North America found that 72% of B2B marketers used social media marketing in the past 12 months. This was the most cited category of all paid content distribution channels, exceeding sponsorships (66%) and search engine marketing (61%). Ann Gynn recommends a data-driven approach to social advertising. First, evaluate the traffic coming to your site from organic social media traffic. It’s like having your own focus group. For insIn other words, use the data from organic social posts to inform your paid post strategy. “Instead of spending a little on everything, you can spend more on the content pieces most likely to drive your desired results,” writes Ann. tance, if a blog post is getting a lot of traffic from Twitter, then it would be a good idea to run Twitter ads to give that post a further boost.

  4. 3. Live videos in your social media marketing mix Joe Forte encourages brands to broadcast live video on social media. “Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos,” he writes. Before jumping in, Joe recommends you get the logistics right: technology, lighting, sound, etc. He also suggests you promote your livestreams ahead of time and broadcast at the same time each week. At Content Marketing World, Brian Fanzo spoke about the virtues of live video – it helps you be transparent and relatable, making you stand out in a crowd of content. Let’s get social Enough summarizing for me and enough reading for you. Let’s get social. Share with us your top takeaway for social media marketing this year and how you plan to apply that takeaway in the coming year. Also, let me know what I missed. What post on social media resonated with you this year? Let me know in the comments.

  5. 4. Swipe-up link at 10,000 followers on Instagram I have an Instagram account, but use it far less than Twitter. I classify myself as a novice on Instagram. In Susan Moeller’s post about Instagram, I had an aha moment when I read, “The good news is accounts with at least 10,000 followers can give viewers of their stories the ability to swipe up for a link.” Susan recommends that users think in batches of nine since Instagram shows the nine most recent posts on your profile. Shen writes, “Think about it this way: If someone finds one of your Instagram posts due to a hashtag search and taps to see the rest of your profile, will they be impressed?” Susan shared an approach that Mike Allton uses, creating a checkerboard pattern that alternates black and white images on his profile. I love it.

  6. 5. Response to disappearance of ‘likes’ Almost a year ago, Instagram tested the removal of “front-facing likes” in Australia. Recently, it rolled out this update to users in the United States. CMI’s Ann Gynn was prescient, writing a post earlier about how to think about – and respond to – this change. While you may get the warm fuzzies from seeing high “like” counts on your post, ultimately, a click on the “like” button doesn’t mean a whole lot. It’s an unclear signal. Did someone “like” your post as a way of bookmarking it? Was it a bot that “liked” your post? You don’t know the why of a “like.” You do, however, get more context when someone replies. You get their opinion and their point of view. For public validation of your content, Ann recommends these alternatives to “likes”: • Curate blog posts based on comments to social media posts. • Publish testimonials on your social media platforms.. • Encourage more interaction on your blog in the comments section by asking readers for their thoughts. We discussed “likes” as part of a wider conversation on engagement in the Chief Content Officer magazine feature Talking Points last fall.

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