Social Media Marketing Tips for the Healthcare Industry in 2020

1. Social Media Marketing Tips for the Healthcare Industry in 2020 Social media is a major aspect of digital marketing for healthcare and the main objective of social media marketing is consumer engagement. For healthcare professionals, social media is a platform to engage with patients and with relevant and timely information. Social networks have become an important healthcare resource, and not just for millennials. Around 90 percent of older adults use social media to seek and share health information. Therefore, social media marketing must be a part of digital marketing for healthcare. Many industries are now hugely investing in social media marketing to engage with audiences and promote their business. Social media is quickly becoming an important aspect of digital marketing and the main objective of social media marketing is engagement. Changes in search engine algorithms and increasing usage of big data for social media marketing has led healthcare marketers to find out new and innovative ways to attract more traffic to their medical websites. Many healthcare units are unclear about how to

2. incorporate social media into their marketing campaigns. So, here are some quick tips that healthcare organizations can follow in 2020. ➢Think Beyond Twitter and Facebook: Healthcare organizations post more often on twitter and Facebook and rarely on other social media platforms like Instagram and YouTube. It is important to remember that the audiences are active in almost all social media channels and they are not concerned about the frequencies of the posts. Therefore, healthcare organizations should focus on all social media platforms. ➢Boost your top performing posts: Social media is a platform for active engagement. Boosting top performing posts can increase the engagement rate and it is better to promote those posts that performed well in the first 24 hours upon posting, and it will give a substantial boost to the content that had already performed well. ➢Connect with niche communities: Both patients and hospitals use Facebook page but hospitals sometime leverage Facebook’s Messenger and Groups to create a deeper connection with the patients. Approximately 30% of the best U.S. hospitals has made Groups as an important part of their social media strategy and around 22% of hospitals are currently using Groups as part of their Facebook outreach, or they’ve used them recently. Groups run by the hospitals’ Facebook pages are created for various categories like general wellbeing, specific health support like breast feeding, NICU families etc. ➢Post mixed content: Curated links have the highest engagement. Curated links are those links that don’t come from the hospital’s own domain. Curated link posts get around 0.033% of the total engagement per single post whereas links that originate from the hospital’s domain usually generate only half of that amount (0.015%). So, if you want a successful post on Facebook, posting the right mix of content on social media platform is essential. A good content for Facebook must have links, videos and photos to get you optimal results. ➢Manage patient queries:Social media can be used as a platform for answering patients’ queries, concerns and complaints. You can use social media platforms for online communities and discussion forums for better patient engagement. Answering health-related queries through platforms like Quora and Yahoo! Answers connects you to an active community and also improves search engine ranking. ➢Set trends and new social media campaigns: Use social media channels to set trends like conducting online contests and new campaign strategies like #campaign to give your followers

3. better perspective and valuable information. Make sure to include your brand name to create brand awareness. ➢Provide informative posts: Post content with valuable information like doctor tips, heath quotes or medical procedures. You can also post informative videos on YouTube or any other social media channels or Infographics on Pinterest. Share blogs on social media platforms like LinkedIn, and Facebook. In today’s digital world, doctors, hospitals and other healthcare entities should maintain a proactive presence on social media. This helps to build patient/consumer engagement, and increase patient loyalty and satisfaction. A provider of medical SEO services can ensure an effective social media marketing strategy to hospitals, medical practices and other medical units to improve traffic, visibility and ranking and above all to build social media engagement with the audience. (800) 941-5527