Top Social Media Marketing Tips & Tricks 2020 | Social Media Marketing Strategy 2020 | Simplilearn

1. What Is Social Media Marketing?

2. What Is Social Media Marketing? O • Social Media Marketing is a methodology that involves creating and sharing content on social media • This form of digital marketing is done to achieve the brand’s marketing and branding goals

3. What Is Social Media Marketing? O Activities include posting text and image updates, videos and any other form of content that drives engagement from the audience

4. What Is Social Media Marketing? Click here to watch the video

5. What Is Social Media Marketing?

6. Social Media Marketing Advantages

7. Social Media Marketing Advantages O Improved conversion rates Improved search engine rankings More traffic to your site Greater brand awareness

8. Social Media Marketing Advantages O Become thought leaders Customer Satisfaction Cost-effective

9. Social Media Marketing Tips and Tricks

10. #1 Set Up Your Goals

11. #1 Set Up Your Goals O • Setting up a strategy, objectives and goals are very important for social media marketing to be successful • Your marketing efforts have to align with the social media goals of your organization

12. #1 Set Up Your Goals O • Some things you need to keep in mind are: • Keep quantitative goals • Keep to a consistent deadline • Make sure your goals are SMART • Your goals need to align with your marketing strategy

13. #1 Set Up Your Goals O • Along with these goals, it’s important to also set up a north star metric. • Some popular metrics include: • Engagement • Conversion rates • Leads generating • Apps downloads, etc.

14. #2 Understand Your Audience

15. #2 Understand Your Audience O • It’s important to engage and connect with the audience to ensure your marketing strategy is successful. Here are some ways to do that: • Their age demographics • Surveying them to understand their issues

16. #2 Understand Your Audience O • By conversing with them in forums • Responding to them in your comments • Replying to comments or questions on social media • Addressing their feedback and acting on it

17. #2 Understand Your Audience O

18. #3 Determining the Right Social Media Platform

19. #3 The Right Social Media Platform O Another important step to consider while social media marketing is to find the best suited social media platform that can fulfill your marketing goals

20. #4 Setting Up a Social Media Calendar

21. #4 Social Media Calendar O • Users on social media platforms can be engaged with in several different ways: • Competitions • Polls/ Surveys • Videos/ Livestreams • Infographics • Articles/ Images

22. #4 Social Media Calendar O • For these to be successful, they need to be planned. Social media content calendars help with that. • These help with: • Improving team collaboration • Understanding what works, and what doesn’t • Distributing resources effectively

23. #5 Using SMM Tools

24. #5 Using SMM Tools O The process of Social Media Marketing can be greatly improved and eased with the help of SMM tools

25. #5 Using SMM Tools O • These help with: • Lead generation • Creating email lists • Finding a relevant audience • Create buyer personas • Providing insights and reports • Providing appropriate templates for posts, and much more

26. #6 Visual Storytelling

27. #6 Visual Storytelling O Images and videos can have a significant impact on your audience. Visual storytelling can keep your audience interested, catch the attention of prospective clients and much more

28. #6 Visual Storytelling O • Visual storytelling can help with: • Directly speaking to your audience • Helping the message be grasped by the audience quicker • Helping it go viral

29. #6 Visual Storytelling O Artificial Intelligence in 5 Minutes What Is Machine Learning Data Science in 5 Minutes

30. #7 Pay For Advertising

31. #7 Pay For Advertising O Paid social media marketing can greatly help with achieving your organization’s marketing goals

32. #7 Pay For Advertising O • Some advantages of paid social media marketing are: • Amplifying their reach • Improving cost-effectiveness • Improved targeting • Better market insights

33. #7 Pay For Advertising O • Paid advertising does also come with some major disadvantages like: • Too many posts • Too expensive • Huge amounts of competition • Rejection of posts

34. #8 Newsjacking

35. #8 Newsjacking O Newsjacking refers to a method of using the popularity of popular news stories to drive marketing actions. If a particular new story aligns with your brand’s messaging, capitalizing on it would be greatly rewarding

36. #9 A/B Testing

37. #9 A/B Testing O • A/B Testing involves varying the copy, creative and CTAs of posts on social media • This can help determine what kind of content can get the best response from your audience, better CTRs and engagement

38. #9 A/B Testing O • Some other things that can be tested are: • Location • Age • Gender • Education • Interests, etc.

39. #10 Communities and Influencers

40. #10 Communities and Influencers O Joining communities related to your industry, interacting and participating with them will help you build a connection with your audience

41. #10 Communities and Influencers O • Connecting with influencers belonging to your industry will help promote your brand better • This also exposes your brand to a potentially new customer base

42. #10 Communities and Influencers O Unbox Therapy MKBHD Linus Tech Tips Mrwhosetheboss

43. #11 Measuring and Analyzing Results

44. #11 Results O • Tracking and measuring your results ensure you’re making the most of your campaigns • These metrics could be analyzed on a weekly, monthly or quarterly basis to determine what works, what doesn’t and what adjustments need to be made

45. #11 Results O • Some metrics that could be tracked are: • Reach • Engagement • Clicks • Impressions • Comments, Mentions, Likes

46. #11 Results O