Brew Something New at the

1. & Brew Something New at the Florida International Beer Festival! Your Company

2. A Brief History In 1991, our company, , attended the 9th Annual San Francisco Beer Festival. In 1992, produced the first Beer Festival in Central Florida. In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested produce them in other markets where they have retail locations.

3. Track Record Since 1991, AIM has produced more than 60 Beer Festivals including: 18 in Gainesville Daytona Beach 23 in Orlando 2 in Tampa 8 in Jacksonville 11 in Ft. Lauderdale We have also assisted companies to produce festivals & events in other markets.

4. Concept The 2nd Florida International Beer Festival will feature more than 100 different beers and a dozen area restaurants all serving free samples. Modeled after a wine tasting, the Beer Festival allows patrons to pay one price and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants. With projected attendance expected to be more than 2,000 patrons, this represents an incredible marketing opportunity!

5. This Year’s Particulars 17th Annual Florida International Beer Festival What: Saturday, May, 15 4:00 PM - 8:00 PM When: Heritage Square At The History Center Where: Fund-Raiser for Historical Society Why: Attendance: 2,500+ (estimated)

6. Advertising Marketing for the Florida International Beer Festival will include a multi-media mix of print, radio, web site, viral, posters, flyers, etc. The total promotional value will be more than $30,000.00! Let’s Take A Look . . .

7. Media Partners We will join forces with The Rock Station (WJRR), Real Radio (WTKS) The Game (740) and Orlando Weekly & Drink Magazine to promote the Florida International Beer Festival.

8. Radio Paid Commercial Advertisements Live On Air Promotional Announcements Live On Site Announcements during the Festival! Front Page logo and link on WJRR Web Site Live On Air Ticket Giveaways Value: $15,000.00+

9. Print ½ page ad in March 17th edition of the Orlando Weekly ½ page ad in March 10th edition of the Orlando Weekly ½ page ad in March Drink Magazine Value: $4,557.40 ½ page ad in March Drink Magazine Front page logo and link on Orlando Weekly web site

10. Etc. Poster on beer coolers at Central Florida ABC Fine Wine & Spirits Stores Posters on display at all the participating restaurant locations Posters on display at all Advance Ticket Outlets Value: $6,500.00

11. Still More Featured event on FloridaBeerFestivals.com Click above to visit our web site! Display Banner at Waterford Lakes Town Center Check inserts at participating restaurants Flyers at participating retailers Value: $4,500.00+

12. Total Promotional Value $15,000.00 Radio 4,557.40 Print 6,500.00 Etc. 4,500.00 4,500.00 Still More Total: $30,557.40

13. Let’s take a look at some pictures from last year’s Florida International Beer Festival!!

14. Participants

15. Crowds

16. Demographics Men 21+ 40% Women 21+ 36% Couples 21+ 24%

17. Previous Sponsors!

18. Sponsorship Opportunities! Your Company can be front and center at the Florida International Beer Festival! Participation options range from display booths to being the “Presenting Sponsor” and everything in between & beyond. On the following pages you’ll see several ideas for Your Company to obtain maximum exposure at one of Orlando’s premier annual events.

19. Booth Display Space! Decorate your booth Meet and greet an estimated 2000+ fans of the Florida International Beer Festival! Sell from your booth Pass out give-aways, collect email addresses, etc. booth space from $500.00 Click to continue

20. Back of the Ticket! In addition, we will give a hard ticket to every patron who purchases their admission at the gate or online. Advance tickets to the Florida International Beer Festival are sold for a $5.00 discount at local outlets. Have your coupon on the back of the Florida International Beer Festival Ticket! Not Available Only $750.00 Click to continue S O L D !

21. Safe Ride Home This year, we will also have a new feature called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and their automobiles. We’re concerned for the safety of our patrons. Each year we team up with Budweiser to sponsor the “Safe Ride Home” program. Your Company can also sponsor our “Safe Ride Home” & “Tow & Go” programs for only: Only $1,250.00 Click to continue

22. Official Beer Festival Taster! Every attendee will be given a souvenir 10oz. Commemorative Beer Festival frosted plastic sampling cup. Many patrons keep their souvenir taster and take it home after the Beer Festival. Wouldn’t Your Company’s logo look great on the Florida International Beer Festival sampling cup? Only $750.00 Not Available Click to continue S O L D !

23. Lifestyle Display Sponsor! Your Company included in all printed materials Your Company will be designated as Lifestyle Display Sponsor of the Florida International Beer Festival! Your Company mentioned in 50% of radio commercials Display space in and around the VIP Tent at the Florida International Beer Festival Only $1,000.00 Click to continue

24. VIP Sponsor! Sponsorship of 20’ x 30’ display tent for VIP Guests Your Company name in all printed materials and on the Florida International Beer Festival web site! Exclusive Foods and Beers for VIP Guests Unlimited display space in and around the VIP Tent Only $1,500.00 VIP Sponsorship banner on VIP Tent welcoming guests Click to continue

25. Presenting Sponsor! Logo in Orlando Weekly Your Company name “above the logo” of the 2nd Annual Florida International Beer Festival! Logo on all posters, tickets & print materials Presenting sponsor mention on minimum of 200 radio announcements Only $2,500.00 Not Available Click to continue S O L D !

26. Your Brewing New Customers At The Company Florida International Beer Festival! Florida’s Best Beer Fest!

27. Thank You for Watching Please Call 407-383-2331 For Answers to Any Questions