1 / 31

CUSTOM8 N.V. Venus summer school Use of social software in business

custom8. CUSTOM8 N.V. Venus summer school Use of social software in business. Custom8. Overview. Idea Increasing need for tailor-made products in medical sector, rehabilitation and prevention Transfer ideas to market

Albert_Lan
Download Presentation

CUSTOM8 N.V. Venus summer school Use of social software in business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. custom8 CUSTOM8 N.V. Venus summer school Use of social software in business

  2. Custom8 Overview • Idea • Increasing need for tailor-made products in medical sector, rehabilitation and prevention • Transfer ideas to market • commercial part of division (biomechanics and engineering design, K.U.Leuven) • spin-off company • Start • Start: 25-04-2001 • Owners: 7 persons (2 founders) + KUL • Limited budget: 200 K€ Products Services Software

  3. Market Overview • Niche market • R&D based • More than 20 years experience in body measurement systems • More than 15 years experience in bedding research and development, in close collaboration with bedding sector • International • Collaboration with universities, hospitals and industry throughout Europe Products Services Software

  4. Current status Overview • Collaboration with most important industrial players (EU) • Recticel (Lattoflex, Beka, Swissflex,…) • Diamond Spring Company (Twinsping,…) • Products • Market introduction • Marketing and sales department • Surgery • Very different, specific market • Daughter company: simicure n.v. Products Services Software

  5. Problem Overview • Maladjusted sleeping systems or incorrect posture • Unsatisfactory support of spine • Low back pain Products Services Software

  6. Solution Overview • Personalized mattress properties Products Services Software

  7. Ikélo Overview • Personalized anthropometry-based expert advice • Selection of optimal mattress, bed base and pillow • Instant feedback to salesman and customer • Direct input to production and distribution Products Services Software

  8. 3D Optical Hardware Overview Products Services Software • Measures physical characteristics, including body dimensions, body weight distribution and shape of spine • Marker-free, contact-free, fully automatic registration • Picks the best mattress in a product range

  9. 3D Backprint Overview • Personalized anthropometry-based expert advice • Selection of optimal mattress, bed base and pillow • Instant feedback to salesman and customer • Direct input to production and distribution • Added value creation to marketing and sales Products Services Software

  10. Biomechanical Tests Overview • Posture Analysis Products Services Software

  11. Mechanical Tests Overview • Energy absorption • Hysteresis characteristics Products Services Software

  12. Microclimatic Tests Overview • Moisture processing • Controlled damp creation (37°C, 95% relative humidity at material surface level • Custom-build Sweat Sole • Fixed indentation in test sample • Moisture transport, absorption and recuperation Products Services Software

  13. Project management Overview • Web-based system • External part • Project description • Role of partners • Publications, events,… • Internal part • File sharing (sometimes FTP) • Project follow-up • Track internal deadlines and important dates • Communicate with contractors • Example: www.tissue-engineering.be Products Services Software

  14. Project management Overview • + • Ease of use and access • Data centralized • External part successful • Promotion • Feedback to supporting instances (e.g. EU) • - • Stands or falls with users • Everything should be inside system • IP problems (sharing + data external server) • Stands or falls with provider Products Services Software

  15. Networking Overview • Research & Development • Connection to non-profit systems • IWT • Leuven Inc. • Different levels of communication • Marketing & Sales • Business to business => Limited experience (so far) large networks • Dedicated networks (e.g. plastic surgery, bedding industry) not available => manual tracking Products Services Software

  16. Networking Overview • + • Ease of use and access • World-wide • Different levels of communication • - • Business to business in conservative market (e.g. bedding) => limited (online) resources at present • Dedicated contacts not available • People are not willing to share contacts Products Services Software

  17. Knowledge management Overview • Research & development • Gathering information • Different people • One location • Structured • Internal use only • 2 Wiki’s • Description and database of medical images • Software routines for handling of medical images Products Services Software

  18. Knowledge management Overview • + • Ease of use and access • Improved data transfer (e.g. personnel change) • Stimulates • Communication • Collaboration • - • Internal use only • Protection (e.g. protected Wiki) Products Services Software

  19. Marketing Overview • Under construction • Web log on sleep • General public • Specific groups (e.g. practitioners) • Links to dedicated partners • Labs (e.g. related to snoring) • Companies (e.g. mattresses) • Increase awareness on healthy sleeping • Increase pressure on companies and institutions to innovate Products Services Software

  20. Marketing Overview • + • Content (partly) provided externally • Direct communication with consumer • Visibility • Supporting instances • Future collaboration • - • Follow-up • Deontology • Conflict of interest Products Services Software

  21. Teamwork Overview • Text-based output • Project proposal • Reporting • Completely manual, but structured Products Services Software

  22. Teamwork Overview • + • Ease of use and access • Data centralized • - • Stands or falls with users • Everything should be inside system • IP problems • Stands or falls with provider • Data on external server Products Services Software

  23. Conclusion Overview • Custom8 uses social software • Open source • Affordable • Easy to configure to wishes • and to use ( SAP) • Not dependent on any external source • E.g. licences • Data management • locally Products Services Software

  24. Conclusion Overview • In order to be useful for custom8, social software should be • Affordable • Easy to configure and to customize • Preferably open source • Easy to use • Not dependent on external sources • Data storage • License management Products Services Software

More Related