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Business to Business Offers Strategic and Efficient Approach to Marketing

B2B portals like Esources are electronic marketplaces or virtual marketplaces where several buyers and sellers interact in order to conduct business. <br>

AldonRichards
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Business to Business Offers Strategic and Efficient Approach to Marketing

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  1. Business to Business Offers Strategic and Efficient Approach to Marketing

  2. B2B portals like Esources are electronic marketplaces or virtual marketplaces where several buyers and sellers interact in order to conduct business. • B2B marketing or business-to-business marketing is different from B2C or business-to consumer marketing. • B2B marketing involves sale of one company’s product or services to another. • On the other hand B2C marketing refers to methodologies that are employed to promote products and services among consumers. Here are some key features of B2B marketing • The B2B market is huge, and vastly exceeds the consumer market in dollar value. • It is employed by companies that make semi-finished products or raw materials needed by manufacturers to make finished products for consumers

  3. • As an example B2B marketers focus on businesses like car manufacturers and construction companies that purchase steel in bulk or institutions like hospitals and schools that buy gadgets and devices in large volumes. In a B2B marketing strategy, companies focus primarily on delivery and application. • The target market covers niche industries having specialized needs. • Pricing is important. Cost, revenue and value matter more than the consumer. • B2B marketers’ skills go beyond advertising and marketing. They are experts in the domain field and find the best ways to sell their products via blogs or trade shows. In the present competitive scenario, it has become imperative for small and medium businesses to discover growth opportunities offered by B2B portals like Esources.

  4. • Esources.co.uk offers plenty of opportunities in unexplored international markets • The portal provides small and medium businesses with an authoritative set of advantages. • For UK suppliers, the portal offers three registration opportunities. 1. Trade buyers’ registration for retailers and trade buyers looking to source wholesale products, stock lots or clearance sales 2. Premium services for traders who want search for opportunities worldwide 3. International supplier registration option for those businesses located outside UK.

  5. Today B2B portals have evolved noticeably. For example, a portal like Esources.co.uk has benefitted users by: Broader supplier enablement • The portal has facilitated a new set of suppliers to automate customary supply chain execution tasks like purchase orders and invoices. • It has enabled easy computer to computer exchange or electronic exchange of business documents that reduced cost, increased processing speed and importantly minimized errors. • Electronic Data Exchange or EDI was commonly employed by large companies, but smaller enterprises struggled to gather resources, money or in-house expertise to implement EDI. • Now smaller enterprises armed with just a PC and an internet connection can hook up with Esources with minimal training and investment.

  6. • Amendment Incorporation • Supply chains are continuously developing. Both buyers and suppliers are opening up new manufacturing plants, outlets, and other distribution centers. • When companies re-engineer, they introduce new and improved purchasing systems, shipping and invoicing procedures. • These changes need to be informed to all parties in real time. • B2B portals are very effective platforms for buyers to share changes in contact details and business processes to the supplier community. Esources is a comprehensive and all-inclusive B2B portal fulfilling the need for reliable and readily available information on legitimate UK and international wholesalers, distributors, dropshippers, importers, exporters, manufacturers and agents.

  7. • It is the largest portal of its kind in UK offering the potential to attract over 700, 000 trade buyers. • It is also the largest portal of its kind in UK in terms of user base and traffic. • For a new customer the basic wholesale membership is free, with option to upgrading to premium buyer services. • A UK supplier can list its business details free of charge and upgrade to premium membership, which will offer trade tools to increase the supplier’s exposure to whole buyers worldwide. Today, B2B has undergone paradigm shifts. Sales teams are no longer in the driver seat. Leads and prospects have now taken over as information is now easily available and increased competition has resulted in myriad choices. New trends are redefining marketing in the B2B space.

  8. eSources.co.uk 27 Old Gloucester Street , WC1N 3XX London, United Kingdom Email us: sales@esources.co.uk Follow Us: Published by : http://www.esources.co.uk/

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