Creating Better Content for the Target Audience

1. Creating Better Content for the Target Audience

2. When creating a content marketing framework, it is essential to know the target audience. • The content marketing roadmap must include evaluation of different audiences both within and outside the organization. This must be performed on a regular basis. • In a B2B environment, it is imperative that an entrepreneur must write content specifically for its audience. • For this it is essential to identify unique personas that are dedicatedly interested in the entrepreneur’s brand/service. • Buyer persona development is a positive trend, which, if done in a proper manner, becomes a strategic asset and develops definitive advantages to organizations.

3. Now the question arises how to research buyers for content marketing. • The key challenges for B2B marketers can include: • What should it look for? • The objective must not be just to know the statistical representation of the audience but also to appreciate the subtle distinctions of the buyers’ thought processes. • What resources must it use? • To start with, Esources is a good source. This is UK’s largest directory that allows businesses to get instant access to more than 150,000 verified wholesale and drop ship suppliers from across the globe.

4. Here are a few strategies to develop buyer personas. • Reach out to current customers • Interact with them so that you will get an insight into their decision making process. • Profile your prospective buyers • Leverage the traffic to your website and garner information about your prospective customers. • You may also make use of marketing automation technology that will enable you to streamline and automate marketing tasks. • Make use of web analytics

5. Web analytics enables businesses to analyze the behavior of website visitors and assist in reaching out to more prospects, and retain existing customers for goods and services. • This approach will also help in creating content so that you can personalize the website to prospective customers that visit your website frequently. • Get insights from competitors • Make effort to study competitors in all possible manners. Get hold of any in-depth case study the competitor may have published. • According to an Esources review, “Esources has greatly helped business get an insight to numerous B2B companies”.

6. Dig into industry specific social networks • Social networks offer a wonderful opportunity to interact and engage with audiences. • Such networks also help in aggregating more data on the demographic of the B2B buyer. • Attend events and seminars • Events and seminars provide opportunities to: • have discussions with industry captains and prospective buyers. • get an understanding on what technologies prospects are utilizing.

7. Summary • In a B2B scenario, companies must develop buyer personas for their target audience. • A buyer persona is an illustration of your prospective buyers’ preferences and behavior when they visit your website. • Personas finally help with content creation – a key to B2B marketing success. • In a survey, it is noticed that development of personas can result in: • A noticeable increase in length of website visits • Increase in market generated revenues • Escalation in the number of pages visited Thank You