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Whether B2B marketing is any different from B2C marketing has been a subject of intense debate among researchers and experts. Some people argue that both are one and the same as they both deal with delivery of right product at the right time to the right users.<br>
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Whether B2B marketing is any different from B2C marketing has been a subject of intense debate among researchers and experts. Some people argue that both are one and the same as they both deal with delivery of right product at the right time to the right users. • In the following section we shall look at some of the basic difference between B2B and B2Cmarketing, the reason for its ever increasing popularity, and the things that businesses need to keep in mind before conducting exchange of products, information and services between themselves. • We shall also see as to how Esources, the largest wholesale directory of UK wholesale distributors, suppliers and products can help wholesale buyers and traders grow sales lead and build businesses. • 1. What is B2B Marketing? • Business to business marketing is all about meeting the needs, demands and wants of other businesses for products, services or any other type of specific information. • One thing must be understood though is that the ultimate aim of B2B marketing like B2C marketing is to fulfill the needs of individual customers or general public.
In fact, few important characteristics that make B2B marketing distinctly different from B2C marketing are as following: • The decision making when it comes to B2B purchases and selling are more sophisticated and complex as compared to B2C transactions. It requires higher level of authority and decision making abilities. • For example buying of small household items like groceries, clothes, cigarettes etc. are usually made by a single person or two. On the other hand, buying of expensive items in large quantities for a factory will involve a large team. • B2B marketing is dealing with small number of customers with large requirements; B2C marketing on the other hand is dealing with large number of consumers with smaller amount of consumption.
Since business to business marketing is dealing directly with other businesses, personal relationship and rapport is of utmost importance here. • Esources.co.uk reviews and opinions can show how this established and reputable portal could be immensely beneficial for you. It has verified listings of hundreds of authentic and genuine buyers and sellers. Dealing with them can be a highly pleasurable and productive experience for both sellers and traders. • 2. Esources.co.uk reviews and opinions • I am an India based manufacturer of computer parts and accessories. Registering with Esources opened a whole new world of opportunities for me. This UK based B2B portal connected me with quality buyers of computer parts and accessories from UK as well as from other parts of the world—Rakesh Dahia, New Delhi • You can come across hundreds of such esources.co.uk reviews and opinions of a large number of traders and suppliers whose business took a big leap forward after they came to Esources.
They registered for premium membership and hugely benefitted from increased business and product visibility. Their Return on Investment (ROI) increased manifold as they could respond to buyers’ queries and leads in real time. • Esources review will show that this reputable portal helped them track the impact their advertising was creating. • Real time comparison of sales with respect to advertising budget helped businesses make the necessary changes and respond more quickly and effectively to the demands of the marketplace and competition. • Registering at Esources will also provide you access to hundreds of auction houses and help you discover the latest clearance auctions in UK. You also get access to hundreds of trade related articles which will help you enhance your selling skills and boost your revenue. • Conclusion • B2B is picking up at a fast pace and you should not let any opportunity of taking full advantage of it pass by. Esources.co.uk review will show you that it can help you generate new sales lead for your company and grow your network.
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