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Consumption patterns in developed and developing countries are typically distinct, owing to a difference in the socio-economic status of consumers here. This difference is highly visible in the global non-alcoholic drinks market. A beverage is considered to be ‘non-alcoholic’ if it has 0.5% or less alcoholic content (this ratio is calculated by volume). For example, beer and wine are available in non-alcoholic variants. In some countries, non-alcoholic drinks are popularly referred to as ‘virgin’ drinks. Other examples of such beverages are: tea, coffee, soft drinks, ready-to-drink beverages, energy drinks, and bottled water.
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