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Compiled by TNS Business Intelligence October 2010

Consumer Sector FactBook. Compiled by TNS Business Intelligence October 2010. Table of Contents. Overall Fast Moving Consumer Goods (FMCG) Market 3 Food Market 21 Market for Alcoholic Beverages 44 Market for Non-Alcoholic Beverages 67 Tobacco Market 90

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Compiled by TNS Business Intelligence October 2010

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  1. Consumer Sector FactBook Compiled by TNS Business Intelligence October 2010

  2. Table of Contents Overall Fast Moving Consumer Goods (FMCG) Market 3 Food Market 21 Market for Alcoholic Beverages 44 Market for Non-Alcoholic Beverages 67 Tobacco Market 90 Personal Care Market 112 Household Care Market 135 Pet Care Market 158

  3. Overall FMCG Market

  4. The Global FMCG market by categories 2009Food is the biggest FMCG category Worldwide: FMCG market by product categories in percent, 2009 Worldwide Consumer Market size 2009 5,736,326 m US$ Source: Datamonitor, 2010

  5. Global FMCG market: annual growth rate by categoryFood will be the strongest growing category for the next years Global FMCG market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  6. The FMCG market by regions 2009Europe is the biggest FMCG market Worldwide: FMCG market by regions in percent, 2009 Worldwide Consumer Market size 2009 5,736,326 m US$ Source: Datamonitor, 2010

  7. Global FMCG market: annual growth rate by regionAsia Pacific will be the strongest growing region until 2013 Global FMCG market forecast annual growth 2009-2013 rate by region Source: Datamonitor, 2010

  8. Global FMCG market: region vs. category Pet Care inMiddle East & Africa will achieve the highest growth rate Global FMCG market forecast annual growth rate by region vs. category 2009 - 2013 Middle East & Africa South & Central America Asia-Pacific North America Europe Food Beverages - Alcoholic Beverages – Non-Alcoholic Personal Care Household Products Tobacco Pet Care Source: Datamonitor, 2010

  9. Europe FMCG market: annual growth rate by categoryPet Care will be the strongest growing category in Europe Europe: FMCG market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  10. North America FMCG market: annual growth rate by categoryPet Care will be the strongest growing category in North America North America: FMCG market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  11. Asia Pacific FMCG market: annual growth rate by categoryFood will be the strongest growing category in Asia Pacific Asia Pacific FMCG market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  12. South and Central America FMCG market: annual growth rate Personal Care will be the strongest growing category in S&CA South and Central America:FMCG market forecast annual growth 2009-2013 rate by category Source: Datamonitor, 2010

  13. Middle East and Africa FMCG market: annual growth rate Pet Care will be the strongest growing category in ME&A Middle East and Africa: FMCG market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  14. Top 20 strongest FMCG markets: annual growth rateIndia will be the top growing country for the next years Global: top 20 strongest growing countries by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  15. Top 20 strongest growing segments within FMCG Soy Products will be the top growing segment globally by far Global: top strongest growing segments by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  16. Global FMCG market: new product launches by category 2009Most new products were launched in the food category Worldwide: new product launches by category in percent, 2009 New Product Launches, 2009 Total: 80,369 Source: Productscan, 2010

  17. Global FMCG Market: new product launches by region 2009Most new products were launched in Europe Worldwide: new product launches by region in percent, 2009 New Product Launches, 2009 Total: 80,369 Source: Productscan, 2010

  18. Number of new product launches by company 2009Unilever has launched the most new products Top 20 companies: new product launches in the global FMCG market 2009 Source: Productscan, 2010

  19. Top 20 FMCG manufacturers by turnover 2009Nestlé is the biggest FMCG company worldwide Top 20 FMCG manufacturers, turnover in m US $ 2009 Source: Lebensmittelzeitung, OC&C, 2010 * Estimated

  20. Top Global FMCG marketers, 2008P&G is by far the top advertiser Top 20 companies: Top Global FMCG Marketers, worldwide advertising spending 2008 m US $ Source: Advertising Age, 2009

  21. Food Market

  22. The global food market by categories 2009Meat, fish and poultry is the biggest food category Worldwide: food market by product categories in percent, 2009 2% Worldwide Food Market size 2009 2,733,414 m US$ Source: Datamonitor, 2010

  23. Global Packaged Food market: annual growth rate by categorySavory snacks will have the highest growth rates until 2013 Global packaged food market forecast annual growth rate 2009-2013 by category Source: Datamonitor, 2010

  24. Top 20 strongest growing segments in food: annual growth rate Soy Products will be the fastest growing segment within food by far Top 20 strongest growing segments within food by forecast annual growth rates 2009-2013 Source: Datamonitor, 2010

  25. The global food market by regions 2009Europe is the biggest market for foodby far Worldwide: food market by regions in percent, 2009 Worldwide Food Market size 2009 2,733,414 m US$ Source: Datamonitor, 2010

  26. Annual growth rates within food by region The strongest growing region will be Middle East and Africa Forecast annual growth rates 2009-2013 within food by region Source: Datamonitor, 2010

  27. Top 3 strongest growing categories within food by region The top growing categories are quite different in each region Top strongest growing categories per region within food by forecast annual growth rates 2009 -2013 Middle East & Africa Europe South & Central America North America Asia Pacific Source: Datamonitor, 2010

  28. Top 3 strongest growing segments within food by regionSoy Products is the top growing segment except for North America Top strongest growing segments per region within food by forecast annual growth rates 2009 -2013 Europe Middle East & Africa North America South & Central America Asia Pacific Source: Datamonitor, 2010

  29. Europe Food market: annual growth rate by categorySavory snacks will be the strongest growing category in Europe Europe: forecast annual growth rates 2009-2013 within foods by category Source: Datamonitor, 2010

  30. Europe: Top 20 strongest growing segments within food Soy Products will be the strongest growing segment in Europe by far Europe: top strongest growing segments within food by forecast annual growth rates 2009-2013 Source: Datamonitor, 2010

  31. North America food market: annual growth rate by categoryPasta & noodles will be the strongest growing category in NA North America: forecast annual growth rate within foods by category 2009 - 2013 Source: Datamonitor, 2010

  32. North America: top 20 strongest growing segments within food Chilled Soup will be the strongest growing segment in North America North America: top strongest growing segments within food by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  33. Asia Pacific food market: annual growth rate by categoryChilled food will grow the fastest in Asia Pacific Asia Pacific: forecast annual growth rate within foods by category 2009 – 2013 Source: Datamonitor, 2010

  34. Asia Pacific: top 20 strongest growing segments within food Soy Products will be the fastest growing segment in Asia Pacific Asia Pacific: top strongest growing segments within food by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  35. MEA food market: annual growth rate by categoryIce cream will be the strongest growing category in MEA Middle East & Africa: forecast annual growth rate within foods by category 2009 - 2013 Source: Datamonitor, 2010

  36. MEA: top 20 strongest growing segments within food Soy Products will be the strongest growing segment in MEA MEA: top strongest growing segments within food by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  37. SCA food market: annual growth rate by categorySavory snacks will be the strongest growing category South & Central America: forecast annual growth rate within foods by category 2009 - 2013 Source: Datamonitor, 2010

  38. SCA: top 20 strongest growing segments within food Highest growth rates will occur in Soy Products South & Central America: top strongest growing segments within food by forecast annual growth rate 2009-2013 Source: Datamonitor, 2010

  39. Top 20 growing countries within food by annual growth rateIndia will have the highest growth rate until 2013 Top 20 strongest growing countries within Food by forecast annual growth rates 2009-2013 Source: Datamonitor, 2010

  40. New product launches within food by region 2009Europe and Asia Pacific account for 2/3 of new launched food products Worldwide: new product launches within food by region in percent, 2009 New Product Launches, 2009 Total: 36,831 Source: Productscan, 2010

  41. New product launches within food by segment, 2009Most new launched products were within chocolate and cookies Top segments by number of new product launches within food, 2009 Source: Productscan, 2010

  42. New product launches within food by Company, 2009Nestlé launched by far the most new products, followed by Unilever Top 20 companies: new product launches within food Source: Productscan, 2010

  43. Top 10 packaged food manufacturersNestlé is the largest packaged food manufacturer worldwide Global: top 10 packaged food manufacturers, turnover with foods only in m US $, 2009 Source: Company annual reports * estimated

  44. Market for Alcoholic Beverages

  45. The global market for alcoholic beverages by categories 2009Beer, cider & FABs accounts for nearly half of the market Worldwide: market for alcoholic beverages by product categories in percent, 2009 Worldwide Market size for alcoholic beverages 2009 1,140,354 m US$ Source: Datamonitor, 2010

  46. Global market for alcoholic beverages: annual growth rate Spirits will grow the strongest until 2013 Global market for alcoholic beverages: forecast annual growth rates 2009-2013 by category Source: Datamonitor, 2010

  47. Annual growth rate within alcoholic beverages by segment Tequila & Mezcal will grow the strongest of all alcoholic beverages Forecast annual growth rates 2009-2013 within alcoholic beverages by segments Source: Datamonitor, 2010

  48. The global market for alcoholic beverages by regions 2009The by far biggest market for alcoholic beverages is Europe Worldwide: market for alcoholic beverages by regions in percent, 2009 Worldwide Market size for alcoholic beverages in 2009 1,140,354 m US$ Source: Datamonitor, 2010

  49. Annual growth rates within alcoholic beverages by regionAsia Pacific will have the highest growth rates Forecast annual growth rates 2009-2013 within alcoholic beverages by region Source: Datamonitor, 2010

  50. Alcoholic beverages: category vs. regionWine will grow the strongest in Asia Pacific Alcoholic beverages market forecast annual growth rates by category vs. region Beer, cider & FABs Spirits Wine South & Central America Middle East & Africa North America Europe Asia Pacific Source: Datamonitor, 2010

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