1 / 10

BRM 353 Experience Tradition/uophelp.com

For more course tutorials visit<br>www.uophelp.com<br><br><br>BRM 353 Week 1 Loyal Customer Worksheet<br> <br>BRM 353 Week 2 Product Brand Development Phase I (2 PPT)<br> <br>BRM 353 Week 3 Product/Brand Development Phase II (2 Papers)<br> <br>BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers)<br> <br>BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers)<br> 

AllenKaur
Download Presentation

BRM 353 Experience Tradition/uophelp.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BRM 353 Experience Tradition/uophelp.com For more course tutorials visit www.uophelp.com

  2. BRM 353 All Assignments For more course tutorials visit www.uophelp.com BRM 353 Week 1 Loyal Customer Worksheet BRM 353 Week 2 Product Brand Development Phase I (2 PPT) BRM 353 Week 3 Product/Brand Development Phase II (2 Papers) BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers)

  3. BRM 353 Week 1 Loyal Customer Worksheet For more course tutorials visit www.uophelp.com BRM 353 Week 1 Loyal Customer Worksheet  Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines. Complete the following chart in 90- to 175- words: Identify the four components of brand position

  4. BRM 353 Week 2 Product Brand Development Phase I (2 PPT) For more course tutorials visit www.uophelp.com BRM 353 Week 2 Product Brand Development Phase I Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. For the first phase of development:

  5. BRM 353 Week 3 Product Brand Development Phase II (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers  BRM 353 Week 3 Product/Brand Development: Phase II Continue development of your product or brand in your Learning Team. Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

  6. BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers  BRM 353 Week 3 Product Life Cycle Analysis Paper Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words: Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing strategy based on this position in the life-cycle:

  7. BRM 353 Week 4 Brand Audit Presentation For more course tutorials visit www.uophelp.com BRM 353 Week 4 Brand Audit Presentation Refer back to the brand chosen for the Week 1 assignment. Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8. Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit. Include the following:

  8. BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper Refer back to the brand chosen for the Week 1 assignment. Discuss each of the following questions in 175 to 350 words each:

  9. BRM 353 Week 5 Product Brand Development Phase III (2 PPT) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Presentation  BRM 353 Week 5 Product/Brand Development: Phase III Refer back to the brand created by the Team in Week 2. Prepare a 7- to 10-slide PowerPoint® presentation. Address the following:

  10. BRM 353 Experience Tradition/uophelp.com For more course tutorials visit www.uophelp.com

More Related