Bakery & Cereals Food Market in Uk
To Understanding Consumer Trends and Drivers of Behavior in the UK Bakery & Cereals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Scope
Understanding Consumer Trends and Drivers of Behavior in the UK Bakery & Cereals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category
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• Key consumer demographic groups driving consumption within the UK market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008–2018 for UK and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Canadean have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Life stage related products offering age specific benefits will drive the demand for UK Bakery & Cereals.
• Value is a primary need among UK Bakery & Cereals consumers, second only to indulgence.
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