Social Media Trends In 2024

1. Social Media Trends In 2024 Today, social media is being used across the globe by millions of people. There was a time when social media was solely used for staying connected with high school friends and family members who lived in different cities. However, that time is long gone. Social media has evolved tremendously in recent years and is now being used by corporations and brands to connect with their target audience. Even small businesses are leveraging the power of social media to connect with the right audience. Thus, staying on top of social media trends with the help of a social media marketing agency can help businesses connect with the right customers. Top Social Media Marketing Trends You Must Know About in 2024 Data shows that around 60% of the world’s population spends an average of 2 hours and 30 minutes on social media every single day. Thus, there are plenty of opportunities for businesses to use social media and connect with their customers. Moreover, the current algorithms have also been designed in a manner that makes it easier for customers to find what they are looking for and for businesses to connect with such customers. Social media also allows businesses to swoop in and meet customers halfway through their purchasing journey. This saves a ton of time and resources. The following are some social media trends that you must keep in your mind this year: 1.Video Content will reign supreme There was a time when you could find long-form videos on YouTube and that was probably it. After some years, TikTok was launched which ended up popularizing short-form videos. Soon enough, every single social media platform started encouraging creators to publish 30-60-

2. second videos. Additionally, live streaming is also gaining popularity as it helps people feel connected to the faces behind the brand. Thus, make sure to create consistent video content. 2. Customer Service Many people don’t realize that social media is a part of providing satisfactory customer service to prospective as well as current customers. Once customers realized that they could directly reach out to companies through social media, it became imperative to provide the right services through these platforms. This means actively replying to comments, answering DMs, and even hosting Q&A sessions. To speed up the response time, it is advisable to hire a performance marketing agency. 3. Meaningful Engagement You may have noticed a rise in the number of ads that give out a social message. And there is a reason behind this - when you can connect emotionally with people they are more likely to remember you. So instead of just posting quotes you found online or too much technical content, it is advisable to rather share your personal stories, stories of your clients or customer base, or other kinds of content that feels meaningful to you and would add value to your followers’ day. You can hire a top branding company to help you come up with such content. Conclusion: These are some important trends to consider when trying to grow your social media presence. After all, businesses simply cannot afford to ignore social media platforms anymore. So now that it is imperative to have a social media presence, you might as well have fun with it and make the most out of it. Hiring an agency that specializes in SMM services would be advantageous. Contact us Webtraffic Agency Web :www.webtraffic.agency Email:bd@webtraffic.agency Mb: +91 7977039305 , +91 9820638326 Add : Office no 622 & 623, Gold Crest Business Park LBS Road, opp. Shreyas Cinema, behind KOTAK MAHINDRA BANK, Ghatkopar West, Mumbai, Maharashtra 400086