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INNOVATION by

COMPANY. INTRODUCTION. INNOVATION by. 2. 1. 1. 4. 3. WHAT VALUES DO WE WANT ?. WHAT RESOURCES DO WE HAVE ?. 4. WHERE TO LOOK FOR INSPIRATION?. IF WE CHANGE, DO WE GAIN?. SYSTEMATIC INNOVATION by. VALUE EQUATION. INNOVATION METHOD 1. WHAT DO I WANT FROM ?.

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INNOVATION by

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  1. COMPANY INTRODUCTION INNOVATION by

  2. 2 1 1 4 3 WHAT VALUES DO WE WANT? WHAT RESOURCES DO WE HAVE? 4 WHERE TO LOOK FOR INSPIRATION? IF WE CHANGE, DO WE GAIN? SYSTEMATIC INNOVATION by

  3. VALUE EQUATION INNOVATION METHOD 1

  4. WHAT DO I WANT FROM ? VALUE EQUATION

  5. look good be cheap be nestable be strong be insulating I WANT IT TO: be unbreakable move liquid be strong be transparent be ergonomic VALUE EQUATION

  6. VALUE = P – (H + I + C ) move liquid PERFORMANCE INTERFACE COST HARM unbreakable cheap transparent VALUE EQUATION

  7. VALUE = P – (H + I + C ) PERFORMANCE INTERFACE COST HARM • Good grip • Self-cleaning • Easy to fill • Indication of contained liquid • Nestable • Ergonomic lip fit • Indication liquid temperature • Insulation • Contain liquid • Easy access • Move liquid • Transparency • Purifying the content • Not breakable • Not heavy • Easy recycling • Stable base • No surface staining • Dishwasher safe • No evaporation/ contamination • Cheaper • More durable • Recycling cost • Cleaning cost VALUE EQUATION

  8. PERFORMANCE INTERFACE COST HARM ? ? ? ? VALUE FACTOR ?

  9. VS PERFORMANCE INTERFACE COST HARM ? ? ? ? VALUE FACTOR OF COCA COLA

  10. 9 WINDOWS INNOVATION METHOD 2

  11. SURROUNDING SUPER-SYSTEM THE BOX AFTER BEFORE SYSTEM SPACE COMPONENTS COMPONENTS COMPONENTS COMPONENTS COMPONENTS COMPONENTS SUB-SYSTEM COMPONENTS COMPONENTS COMPONENTS TIME BEFORE PRESENT AFTER 9 WINDOWS

  12. SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS

  13. SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS

  14. SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS

  15. SUPER-SYSTEM SYSTEM SPACE SUB-SYSTEM TIME BEFORE PRESENT AFTER 9 WINDOWS

  16. DESCRIBE A IN WORDS PRODUCT DNA

  17. PROPERTIES FUNCTIONS HOLLOW CONICAL BRITTLE RIGID ROUND SURFACE TRANSPARENT FLAT (BOTTOM) TO HOLD LIQUID TO NEST TO BREAK TO KEEP SHAPE TO HOLD TO GRIP TO INDICATE TO STAND DNA PRODUCT DNA

  18. DNA COMPARISON TO SIMILAR DNA VARIATION OF PROPERTIES ANALOGY VARIATION PRODUCT DNA

  19. DNA ANALOGY INNOVATION METHOD 3

  20. OTHER DOMAINS FUNCTIONS PROPERTIES YOUR PRODUCT WHAT IT IS WHAT IT DOES DNA ANALOGY

  21. OTHER DOMAINS FUNCTIONS to contain brittle PROPERTIES to stand porous rigid to nest conical round to hold transparent surface to indicate to grip to self clean to heat DNA ANALOGY

  22. DNA VARIATION INNOVATION METHOD 4

  23. Innovation Potential Product DNA DNA VARIATION

  24. FLEXIBILITY

  25. INTEGRATION

  26. POROSITY

  27. SURFACE

  28. AUTOMATION

  29. COLOUR

  30. TRANSPARENCY

  31. SHAPE

  32. 1 flexibility 2 integration 8 colour 7 transparency 3 surface 6 shape 4 porosity DNA VARIATION 5 automation

  33. A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold SUPER GLASS HEINEKEN VRIESGLAS

  34. CREAX, A FOR INNOVATION TURBO WHAT’S IN IT FOR YOU ?

  35. WWW.CREAX.COM SYSTEMATIC INNOVATION by

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