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Services Innovation a t UCD. by Innovation Delivery Ltd. 4 Apr 2009. Agenda. W hat it looks like? What is it? Activities Q & A. 4 Apr 2009. Product, Service, Supply/Demand Chain, Organisation Examples. In product and service projects?. product service/organisation .
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Services Innovation at UCD by Innovation Delivery Ltd. 4 Apr 2009
Agenda • What it looks like? • What is it? • Activities • Q & A 4 Apr 2009
Product, Service, Supply/Demand Chain, Organisation Examples
In product and service projects? product service/organisation user IaD customer experience touchpoint design physical prototyping conceptual prototyping BOM service delivery blueprint product platforms IT platforms production planning service delivery training pricing models business models
Example Storytelling and Distillation Understand and Observe Team Finance: Improving an existing service Prototype interactions Stretch ideas into concepts Brainstorm Get early feedback Prototype concepts Get stakeholder feedback
Example Storytell and Distill Understand and Observe Brainstorm Prototype Endanger Help your teammates Stretch ideas into concepts Team Medical: Servitisation Get stakeholder feedback
Example Understand and Observe Team International Palate: New Service Concept Prototype Brainstorm Get feedback Prototype
What is Innovation? US Gov’t : The design, invention, development and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm. Design something new Execute it Get significant value for customers and the firm 4 Apr 2009
Basic cycle 1 3 inspire evaluate prototype 2 distill prioritise Innovation or Design Cycle DESIGN-THINKING MODEL ideas
1 In a program 1 1 1 1 1 1 1 1 3 3 3 3 3 3 3 3 3 business concept 2 2 2 2 2 2 2 2 2 interactions features Innovation or Design Cycle WITHIN DEVELOPMENT design implement
Paths To Innovation Paths to Innovation? Embed innovation systems in your organisation Run an innovation project Create a strategy map
Activities? Research: Joint research team (UCD/NUIM) on Services Innovation, supporting ongoing projects, courses Executive Education: 2-day course, 1st. Dec 2009 Diploma starts Sep 2010
Activities? • Students Content • Innovation Management and Leadership • Innovation Techniques
Activities? • Student Programme Numbers: • 2004 one hour, 20 students: SEA • 2007/08, 60 hours • 08/09 170 undergraduates (open) • 20 Masters students (SEA) • 2010/11 120 hours EMPS,FSVM,CS • 450 undergraduates • 50 Masters students • 50 Ph.D. candidates
Activities? Research Roadmap Topics: 1. The innovation process 2. Innovation strategy 3. Project portfolio management 4. Organising for innovation 5. Service process design 6. Service delivery/supply chains 7. Services marketing 8. Sustainability
Q & A design affects outcome.