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And Leisure Begot Entertainment Chapter 1

And Leisure Begot Entertainment Chapter 1. Entertainment Marketing Concepts. Leisure time — activity outside of work Performance — engaging activity Game playing — amusement with an element of chance. Leisure as Big Business. Changing demographics 11th largest industry profits in 2006

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And Leisure Begot Entertainment Chapter 1

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  1. And Leisure Begot Entertainment Chapter 1

  2. Entertainment Marketing Concepts • Leisure time—activity outside of work • Performance—engaging activity • Game playing—amusement with an element of chance

  3. Leisure as Big Business • Changing demographics • 11th largest industry profits in 2006 • Annual revenues of over $100 billion • Triad—amusement, entertainment, recreation leisure activities • Entertainment content—live performances, interactive experiences, media

  4. Entertainment Experiences • Passive—absorbing only • Educational—active engagement in problem solving • Escapist—immersion providing a respite from real life and work (parks, games) • Esthetic—immersion in cultural experiences (art, nature)

  5. Cirque du Soleil’s Ka

  6. Theoretical Principles • Perishability • Intangibility • Temporality • Sociability

  7. Play Theory • Voluntary activity • Apart from reality • Limited by time and place • Rules based • Social community • Symbolic secrecy • Has rituals, ceremony, and venues • Four types of play as pleasure

  8. Gaming • Competition-based skill • Chance-based gambling • 5.3 million online game players in United States • Most potential for growth in Asia

  9. Experience Forms • Live performance such as dance, opera, musical concerts, theater, circus, sports • Geographical destinations and places • Attractions and themed venues or places where entertainment is contained • Media, including television and movies • Celebrities and stars who perform

  10. New York’s Guggenheim Museum

  11. Star Power—Johnny Depp

  12. Industry Nuances • Global ad agencies • Volatility and cannibalism • Entertainment moguls • Audience-based economics • Ethics

  13. McCann Erickson DDB Worldwide Western Media Grey Advertising TWBA Young & Rubicam Saatchi & Saatchi Columbia Pictures Universal Disney Warner Bros. ABC TV Showtime, Sony News Corp. Global Ad Agencies

  14. Entertainment Moguls • Barry Diller—Internet and retail empire • Rupert Murdock—News Corp, MySpace • Robert Iger—Disney • Judy McGrath—MTV • Leslie Moonvess—CBS

  15. Industry Economics • Few popular products offset losses • Large per-unit marketing expenditures • Ancillary markets have large returns • High capital costs • Fixed production costs • Unique and original products • Technological advances for masses • New delivery methods evolving

  16. Ethical Issues • News quid pro quo • Reviewer payoffs • Radio DJ payola • Talent, modeling agencies into fraud • TV code of self-regulation • Codes of ethics—conflict of interest, confidentiality

  17. Questions • How have the changes in the way we experience leisure time been reflected in the significant growth of the industry? • What role do ethics and codes of ethics play in entertainment marketing? • What recent mergers have impacted the industry? How?

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