Radio Kerry Presentation 2007

1. Radio Kerry Presentation 2007

2. General Station Information • Radio Kerry was established in 1990. The station headquarters are in Tralee, the county town of Kerry, with studios in Killarney and Cahersiveen • Radio Kerry broadcasts on frequencies between 96 and 98FM - throughout the county of Kerry and live on the internet www.radiokerry.ie • Radio Kerry broadcasts 24 hours a day, with a mix of live music and talk programmes between 7 am and 1am daily and music through the night from 1am to 7am. • A typical Radio Kerry listener is aged 25+ and their main information requirements are current affairs, local news, sports news, weather and obituary notices. Their music interests are very varied. For this reason Radio Kerry broadcasts a number of special interest music programmes nightly.

3. Listenership Survey Results • Every 3 months the MRBI release the results of their ongoing survey of radio listeners • Results of the most recent survey (August 2006 - covering the period June 05 to July 2006) • The adult population of Kerry (ie aged 15+) is 119,000 • Radio Kerry reaches 91,000 (77%) of this available audience weekly • On any given day 52% of these people listen to Radio Kerry • Radio Kerry shares the market with RTE Radio 1 and 2, Lyric FM and Today FM. At 57% Radio Kerry has well over half the available radio listenership market in Kerry. • During the time period of 7am to 7pm weekdays Radio Kerry has an average of 19,486 listeners tuned in every 15 minutes

4. JNLR/MRBI Survey February 2007 JNLR/MRBI Feb 07

5. Weekday Programme Listenership JNLR/MRBI Feb 07

6. Saturday Programme Listenership JNLR/MRBI Feb 07

7. Sunday Programme Listenership JNLR/MRBI Feb 07

8. 2007 Sponsorship Opportunities

9. Morning Primetime Programmes Kerry Today 11 to 1 Club: Magazine/light current affairs programme presented by John Drummey with regular features including Health matters each Wednesday Audience: varied across all demographics Straight Talking

10. Afternoon Primetime Programmes The Afternoon Show Music driven show presented by Francis Jones. A mix of chart and classic hits with various features eg Music mix, Bingo, news and sport, TV news etc Audience: varied across all demographics

11. Monday - Thursday on Radio Kerry 96 to 98FM — Your Voice in the Kingdom Morning Afternoon 7am Kerry’s Full Breakfast with Elaine Kinsella & Brian Hurley 9am Kerry Today with Deirdre Walsh Producer Treasa Murphy 11am 11 to 1 Club with Sean Crowley 1 pm News 30 @ 1 1.30pm Straight Talking with John Drummey Evening 2.30pm The Afternoon Show with Francis Jones 5.30pm News 30 @ 5.30 Evening 6pm—7pm Mon Terrace Talk with Weeshie Fogarty Tues Request Show with Martin Howard Wed In Conversation with Weeshie Fogarty Thur Money Matters with Rory O Sullivan Fri Request Show with Martin Howard 7-8pm Mon Terrace Talk with Weeshie Fogarty 8-9pm Mon South by Southwest with Ted Creedon Tintean with Maire Begley 7-9pm T/W/T Sounds Country with Dermot Moriarty 7-10pm Friday The Melting Pot with John Greene 9pm Mon Trip to the Cottage with Danny O Mahony Tue The Global Village with JJ O Shea Wed Ciarrai Abú with Gary O Sullivan Thur Agrtiime with Ted Creedon 10pmThe Pulse with Pat Hill 1am Music Through the Night

12. Saturdays on Radio Kerry 96 to 98FM — Your Voice in the Kingdom Morning 7am Weekend Wake Up with Martin Howard 9am Saturday Supplement with Frank Lewis 11am Saturday Show with Brian Hurley Afternoon 2pm Weekend Sport with Gary O Sullivan Producer : Joe O Mahony Evening 6pmFRESH! with Guest Presenters 8pm The Zone with Pat Cunnane 11pm The All American Country Show with Chris Kennedy 2am Music Through the night

13. Sundays on Radio Kerry 96 to 98FM — Your Voice in the Kingdom Morning 7am Classical Delights with Ted Carroll 9am Horizons with Rory O Sullivan & Guests 10am Seven Days with Elaine Kinsella 11am The All Irish Music Show with John Greene Afternoon 2pm Weekend Sport with Gary O Sullivan Producer : Joe O Mahony Evening 6pm Solid Gold Sunday with Sean Crowley 7pm Legends with Pat Cunnane 8pm Big Band Dance & Swing with Ted Keane 9pm Kerrywide with Sean Hurley 10pm Kerrylore with Maurice O Keeffe 11pm Irish Favourites with Sean Reilly 1am Music Through the Night Regular Features Monday to Sunday Community Diary 12.20, 15.25, 18.1010.05, 13.27, 16.20 Entertainment Guide 08.10, 15.50 Hotel & Restaurant Guide 12.50 & 18.50 Classified Ads 11.20, 14.20, 22.40 Death Notices 08..00, 09.10, 13.25, 17.55 Monday to Friday FÁS Jobs Line - 10.25, 17.10 (Monday & Thursday) Crimewatch - 18.40 (Tuesday)

14. Fleet, OBU and 4x4 Sponsorship Duration: June 2007 – May 2008 Sponsorship of Fleet (OBU And 4x4s) One Year:        €45,000 + VAT Two Years:      €42,750 + VAT per annum            Total:    €85,500 + VAT Three Years:    €40,500 + VAT per annum            Total:   €121,500 + VAT Sponsorship of OBU only One Year:        €35,000 + VAT Two Years:      €33,250 + VAT per annum            Total:    €66,500 + VAT Three Years:    €31,500 + VAT per annum            Total:   €94,500 + VAT Sponsorship of 4x4 (5) only One Year:        €15,000 + VAT Two Years:      €14,250 + VAT per annum            Total:    €28,500+ VAT Three Years:    €13,500 + VAT per annum            Total:   €40,500 + VAT Included in the packages: • Sponsor’s branding on the vehicles, • inclusion of sponsor’s name on all OB promos (Fleet & OBU packages only) during the lifetime of the • sponsorship, • inclusion of sponsor’s name on all sampling promos using the 4x4s • web branding and link.

15. Other Radio Kerry News • Shannonside & Northern Sound purchased - July 2005 • PPI Local Station of the Year 2005 – October 2005 • Broadcast Training Facility opened at Radio Kerry’s Tralee HQ – October 2005