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FOR BUSINESS

P l e a s e v i e w t h i s i n s l i d e p r e s e n t a t i o n m o d e P r e s s F 5 ( P C ) t o s t a r t FOR BUSINESS This presentation is part of a larger set of tools available to members of the FOR BUSINESS Carrier Ethernet Benefits Summary

Angelica
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FOR BUSINESS

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  1. P l e a s e v i e w t h i s i n s l i d e p r e s e n t a t i o n m o d e P r e s s F 5 ( P C ) t o s t a r t FOR BUSINESS

  2. This presentation is part of a larger set of tools available to members of the FOR BUSINESS

  3. Carrier Ethernet Benefits Summary Impact by Market Sector with Examples Carrier Ethernet Benefits Carrier Ethernet Applications How Carrier Ethernet Helps Your Organization Benefits of the MEF Certification Program Summary FOR BUSINESS

  4. What is Carrier Ethernet? • Question: • “Is it a service, a network, or a technology?” • Answer for an end-user • It’s a Service defined by 5 attributes • Answer for a service provider • It’s a set of certified network elements that connect to transport the services offered to the customer • It’s a platform for value added services • A standardized service for all users, locally & worldwide • Its characteristics deliver the benefits to the Enterprise user

  5. Carrier Ethernet for the Enterprise Carrier Ethernet is: A ubiquitous, standardized, carrier-class Service and Network Defined by five attributesthat distinguish it from familiar LAN based Ethernet

  6. Carrier Ethernet for Business: Summary Carrier Ethernet brings compelling business benefits to the Enterprise • Top Market Sectors • Healthcare, finance, education, government, media • Principal Applications • Site-to-Site access, server consolidation, business continuity, disaster recovery, service orientated architecture, internet access, converged networking • Benefits • Scalability, unprecedented reach, control, reliability, performance, data center & server consolidation, expedites and enables new applications, predictability and risk reduction • Cost reduction

  7. Carrier Ethernet by Market Sector • Top Market Sectors • Finance, Education, Health Care,Government, Media

  8. Finance

  9. Finance • Application Profile • Global reach • Latency • Data Integrity via distributed, controlled, simplified architectures • Compliance, SOX, SEC, FSA, GLB, etc. • Top Applications • Site-to-site access • Server consolidation • Fail-safe operation, disaster recovery • Service orientated architecture • Internet access

  10. Finance • Chicago Mercantile Exchange • World’s largest and most diverse exchange (12 x NYSE+NASDAQ) • Carrier Ethernet decision to switch from Frame Relay & ATM based on • Scalability • Reliability • Simplicity • Reduced latency • Solution • EVPL • Effect • Customer satisfaction • Platform the future

  11. Education

  12. Education • Application Profile • Increased demands of community partnerships using educational infrastructure, TCO/ROI critical • Top Applications • Site-to-site access • Research • Internet Access

  13. Education • Bergen County School • 2,000 full time students • 20,000 adult students • Collaboration • Higher Bandwidth • Lower Costs • New York Law School • “Impossible” installation timeframe met • Seamless virtual LAN • Higher bandwidth • Much reduced costs • New applications

  14. Healthcare

  15. Healthcare • Application Profile • Regulatory issues, privacy, or privacy compliance • Imaging driving storage and growth • High bandwidth, Performance • Scalability mostly over limited geography • TCO/ROI critical • Top Applications • Medical imaging • Site-to-site access, server consolidation • Business continuity, disaster recovery • Service orientated architecture • Internet access

  16. Healthcare Virginia Mason Medical Center • Impact of Carrier Ethernet • Enabled local access to medical images creating dramatic impact for patients on time and travel • Ease of deployment • Cost savings • Newly enabled applications

  17. Government

  18. Government • Application Profile • Web based applications • Flexible SLAs • TCO/ROI • Top Applications • Site-to-site access • Server consolidation • Disaster Recovery • Service orientated architecture • Internet access

  19. Media Media Media

  20. Media • Application Profile • Scalability • Reach • Convergence demands on low latency, low frame loss, minimum frame delay variation, high performance networks • Video, streaming media • Top Applications • Site-to-site access • Server consolidation • Disaster recovery • Service orientated architecture • Internet access

  21. Carrier Ethernet Services by Market (1) Service Key Markets Key Applications EPL Healthcare, Financial, Pharmaceuticals Medical Imaging, Data Center Connectivity, Business Continuity, CAD Engineering, Dedicated reserved bandwidth, small number of sites to interconnect EVPL Large Enterprise Customers, Finance Convergence, VoIP, Video, Financial data, Multiple locations to interconnect, International reach, Videoconferencing ELAN Local/Regional Government, Primary & Secondary Education Collaboration, Multi-site connectivity, cost efficiency, Administration, Easy to manage Multipoint Ethernet

  22. Carrier Ethernet Services by Market (2) Service Key Markets Key Applications EVPL Local/Regional Government, Education, Healthcare, City-wide Regional applications VoIP, Video, Point-to-Point Intra-Metro Connectivity, Classes of Service VPLS Finance, Retail, Professional Services, Manufacturing Corporate networking, VoIP, Video, Photo Imaging, Legacy WAN’s Requiring Increased Bandwidth, Centralized applications evolving to distributed networking Ethernet Access Small, Medium, and Large Enterprises Internet Access, High-bandwidth access to IP-based corporate networking

  23. Carrier Ethernet for Business Benefits • Unprecedented scalability& reach, data center & server consolidation, location and technology agnostic, enables & expedites new applications, ideal for converged networks, high bandwidth, increments on demand, independently certified performance, enhances control, reliability, predictability, risk reduction, much simpler implement, works with legacy networks. • Delivers Cost Reduction, Revenue Acceleration

  24. Carrier Ethernet for Business: Benefits • Scalability • Spans Ethernet, SONET/SDH, WDM, Cable, DSL, wireless infrastructures, etc. • Scales for future bandwidth needs, geographic, applications company expansion • Predictability, Risk Reduction, Certification • MEF 14 provides first performance certification in Communications Industry • Allows a common world-wide service profile independent of local providers • Control • Simplified, “Enterprise Style” management puts users in control • Dynamic, granular, bandwidth-on-demand avoids over-specifying network

  25. Carrier Ethernet for Business: Benefits Ubiquity • Carrier Ethernet is now supported by 37 Services providers and more than 100 equipment manufacturers with 40% annual growth

  26. Carrier Ethernet for Business: Benefits • Performance • Inherent performance benefits of Layer 2 transport combined with simplified architecture • User-driven Quality of Service allows users to control converged network performance v. relative application value • Highest bandwidth speeds available • Low latency • Reliability • Key Carrier Ethernet attribute • Redundant equipment architectures and fast re-routing algorithms 100GbE coming soon • Data Center & Server Consolidation • Creates virtual transparent LAN environment reducing risk and cost with highest bandwidth available • High bandwidth, low latency enables more cost effective use of resources • Simplicity • Simplifying protocols creates “one-hop” network more suitable to time sensitive protocols • Allows LAN style management for the WAN

  27. Carrier Ethernet for Business: Benefits • Enables and Expedites New Applications • Simple implementation is a key factor in avoiding application project delays and cancellations (currently, 20% of IT budget wasted - $50bn last year!!) • Cost Reduction • Brings the Ethernet cost model to the Wide Area Network • Dramatically reduced deployment costs result in reduced service costs • Cost savings from bandwidth-on-demand • Only use high bandwidth, or highest quality of service as it is required • Familiarity with Ethernet reduces training costs

  28. Carrier Ethernet for Business Summary • Principal Applications • Site-to-Site Access, Server Consolidation, Business Continuity, Disaster Recovery, Service Orientated Architecture, Internet Access, Converged Networking

  29. Carrier Ethernet for Business: Markets • Common Application Dynamics • Ease of implementation removes bottleneck for cost saving implementations by overburdened IT departments • Scalability is key. Traditional WAN infrastructures can’t scale or meet new performance requirements to match application growth • Need to simplify delivery of new applications and services • End Users want control of their IP routed networks, storage and business continuity systems • Reliability and Integrity are a given

  30. Carrier Ethernet for Mission Critical Applications • Principal Applications • Site-to-Site Access • Server Consolidation • Disaster Recovery • Service Orientated Architecture • Internet Access • Converged Network Applications • All ideal for the characteristics of Carrier Ethernet

  31. Desired Characteristics of Mission Critical Applications Shanghai – Paris - Chicago

  32. Desired Characteristics of Mission Critical Applications Principal Applications Desired Characteristics • Site-to-Site Access • Reliability. • Deal with unpredictable demands of all kinds. • Ubiquity: ability to reach all parts of the organization no matter where that may be. • Plus all of those below • Simplicity & management consistency

  33. Desired Characteristics of Mission Critical Applications Principal Applications Converged Network Applications Desired Characteristics • Low frame loss for video is critical • Low latency and frame delay variation, especially for interactive video • Bandwidth, bandwidth. • Flexibility

  34. Principal Applications Desired Characteristics Business Continuity Disaster Recovery • Reliability • Bandwidth Distributed Storage • Reliability • Bandwidth • Flexibility

  35. Desired Characteristics of Mission Critical Applications • Internet Access • Control, Management • Responsiveness • Converged Network Characteristics

  36. Why is it important? • Who will it help?

  37. Why Carrier Ethernet is important for Enterprise Customers Because it favorably impacts every area: • Business application availability & performance • Service delivery and reach • User and customer satisfaction • IT resources and operations costs • Time to market for new applications With subsequent impact on the top & bottom line

  38. Who Carrier Ethernet helps … • Everyone involved • The Enterprise IT Manager • The Enterprise Application Developer • The Enterprise Application User • (and if relevant your external customers who use Enterprise applications) • Your direct and Indirect Suppliers* • Your Service Providers • Equipment Manufacturers making the products

  39. For an Enterprise IT Manager … • It looks to you like a number of services that • Has flexible bandwidth • That you never had before • Has quality of service attributes • That you never had before • Has transparency • that has you not worry about the underlying technology • Is available in all locations • Or looked at another way …

  40. For an Enterprise IT Manager … • Carrier Ethernet looks like an on-demand transparent service platform • It opens up new options for systems architecture • Allows a closer more valuable partnership with your service provider

  41. For an Enterprise IT Manager … • Carrier Ethernet has • Quality of service needed for convergent applications • The potential to provide a single service for users no matter how or where they are connected. • The ability to reduce time on deployment of new applications • Simplified, improved control of network deployment • The potential for new applications and efficiencies based on low cost, very high bandwidth networks

  42. For a Developer of Business Applications … • It enables the development of applications to a common service platform without many of the previous restrictions Example • Applications that could only be accessed in certain locations via unpredictable, ad-hoc network connections

  43. For a Developer of Business Applications … Examples • Applications that can be structured to use bandwidth on demand at peak periods without the cost penalty. • For the first time performance certification will save over-engineering of the network or long lead times when unexpected changes in demand or traffic occur • Increased transparency of network and user devices • Reduced time for deployment and support of new applications by the IT departments

  44. For Internal or External Application Users • Access to more applications from a wider variety of devices in a wider variety of locations in a wider variety of countries

  45. Point-to-Point EVC Carrier Ethernet Network UNI UNI MEF Certification Program The Benefits to Business Users

  46. The MEF Certification Program Background Worldwide Ethernet Services based on large populations of multi-vendor equipment yet delivering a single set of services must be carefully engineered From user perspective, services must be plug and play This is facilitated by the Certification Program The program consists of a series of thorough tests providing evidence for end-users, service providers and manufacturers alike, that products and services are compliant to published MEF specifications TM

  47. Key Benefits of Certification for the Enterprise Designed to assure business users that services perform to agreed service level specifications and international standards Provides IT departments with the knowledge to make informed decisions at greatly reduced risks Greatly accelerates and reduces cost of deployment Provides common terminology to compare services “Are your services MEF certified?" - Now a common feature of RFQs. MEF 14: The industry’s first service performance certification, gives third party, recognized validation of service level specifications for customers TM

  48. Carrier Ethernet for Business: Summary Carrier Ethernet brings compelling business benefits to the Enterprise • Top Market Sectors • Healthcare, finance, education, government, media • Principal Applications • Site-to-Site access, server consolidation, business continuity, disaster recovery, service orientated architecture, internet access, converged networking • Benefits • Scalability, unprecedented reach, control, reliability, performance, data center & server consolidation, expedites and enables new applications, predictability and risk reduction • Cost reduction

  49. Benefits Summary and Comparison Unprecedented Scalability Ethernet Everywhere No Faster Application Deployment Customer Satisfaction No Unprecedented Reach Saves application costs, admin overheads No Data Center & Server Consolidation Saves Duplicated Costs No Ideal for Converged Networks Low Latency, Frame Delay Variation No High Bandwidth, Increments on Demand Save costs enables new applications No Independently Certified Performance Reliable Planning No Certified Services, Predictability Risk Reduction, Dependable QoS No Cost Reduction, Revenue Acceleration Cost Reduction, Revenue Acceleration No Simple Implementation Saves Resources, Stress No Service Level Management User Control No Cost Trend Down Up Benefits of Carrier Ethernet Impact of Carrier Ethernet Legacy

  50. Thank You For more tools and resources: visit MetroEthernetForum.org Copyright Notice. Graphic images used in this presentation may be used freely in presentations but may not be used as part of public web pages without contacting the MEF

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