Best Digital Marketing Institute In Hyderabad | SRDM

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2. 1. Digital Marketing Basics Digital Marketing Basics  What is Digital media/ Online media  Difference between Traditional marketing & Digital marketing  Benefits of Digital marketing  Latest Digital marketing Trends  Digital media platforms  What are strategies for starting up websites  Types of websites and CMS tools  How to develop ecommerce website Wordpress CMS with HTML/CSS Basics  Typesof Websites  Basics of HTML/CSS  Why Wordpress?  Wordpress installation on Server  Understanding the Dashboard  Changing the Default Settings  Installing and customizing themes  Content management in Wordpress  Creating Categories, Pages and Posts  Adding Menus to Site  Installing useful plugins for website 2. SEO (Search Engine Optimization) SEO (Search Engine Optimization)  What is Search engine optimization?  How search engine works?  How Search engine important for companies?  Google Search Architecture  Ranking methodology  Understanding SERP  Search Operators  Search Algorithm Updates  Panda, Penguin, Humming Bird and Pigeon Update

3. Keywords Research And Analysis Off Page Optimization & Link Building  Introduction to Offsite Optimization  Introduction to Keyword Research  Factors affecting offsite Optimization  Business analysis process  Importance of offsite Optimization  Types of Keywords  Submission to search engines  Keyword research Methodology  Google Link Schema guidelines  Keyword analysis tools  Link Building Methodology  Keyword generation ideas  Types of Linking Methods  Analysis of Keywords using Adwords  Do follow Vs No follow Links  Competition Analysis  Link Analysis tools  Finalizing the Keyword List  Social Bookmarking On-Page Optimization  Local Business Listing  What is On Page Optimization?  Importance of Local Listing  How is on page optimization important in SEO?  Submission to Google  Importance of On page optimization  Factors for Local Ranking  Google website guidelines  Blog Linking , Internal Linking  Fundamental on-page Factors  Using Classifieds for inbound traffic  Site Speed analysis  Generating Links from QA sites  Importance of Domain Names  Blogging and Guest Blogging (wordpress)  Static Vs Dynamic file Optimization  Social Media Links  Title Tag Optimization  Article Submission  Meta Tag Optimization  Press Release  How to write meta description  Internal Linking  Headers Optimization Google Webmaster Tools  SEO Content Optimization  What is google webmaster tool?  Anchor Links Optimization  Adding site and Verification  Sitemap submission  Setting Geo target location  Image Tag Optimization  Filtering search queries  Creating HTML and XML sitemaps  Search Queries analysis  Robot.txt and its importance  External Link report  URL redirecting Techniques [ .htacess]  Crawls stats and Errors  Custom 404 Error Page  Google Fetch  Black Hat SEO Techniques  Sitemaps

4.  Robots.txt and Link removal  Html suggestions  Content Keywords  URL parameters ( Dynamic Sites) Local SEO  What is Local Seo?  Importance of local Seo  Submission to Google My Business  Yelp, Yellow pages, Just Dial, Getit  Local Business Listings  Factors for Local Listing  Strategy for Local Seo Penguin Update and Recovery Process  Is your site hit with update?  Tools for generating link reports  Link pruning process  Disavow tool Reports and Management  Website Position Analysis  Website Monthly Report  Paid tools for reporting Google Analytics for SEO  Why we should Analytics  Tools for SEO analytics  Installing Google Analytics to website  Generating Reports  Audience, Traffic, And Site Reports  Goals and Conversions

5. 3. SMM (Social Media Marketing) Introduction to Social Media  Facebook Apps Integration  What is Social media marketing?  Types of facebook campaigns  How it is important in business?  Types of Bidding  Audience Targeting Methods  How can social media integrate into website?  Reporting  Difference between SMM & SMO Twitter Marketing  Benefits of using Social media  Benefits of Twitter  Social media Strategy  Profile creation and Management  Social media metrics  Design the Twitter Page Social Media Tools  Types of Tweets  Google Trends  #Hashtags and its uses  Trending topics  @At the rate and its uses  Twitter Trends  Twitter Analytics  Social media trends  Twitter Promotions  Hoot suit Google+ Marketing  Buffer Tool/App  Benefits of G+ Facebook Marketing  Creating Profile  Facebook Account Setup  Managing Connections  Facebook Marketing options  Creating G+ Page  Facebook Page Setup  Enable Authorship on Website  Types of Pages in FB  G+ groups  Dimensions of Various FB elements LinkedIn Marketing  FB page management options  Why LinkedIn  Types of Posts and Statistics  LinkedIn Strategy  Facebook insights  Creating LinkedIn Profile  Generating use Engagements  Creating Company page  Implementing FB Share button  Improving Connections  Implementing FB Like button  Improving Recommendations  Facebook groups Other Social Networks  Facebook Apps Integration  Pinterest Facebook Advertising  Stumble Upon  Ads Manager  Delicious 4. SEM (Search Engine Marketing)

6. Introduction to Search Engine Marketing  Adword Auction  Benefits of Search engine marketing What is Ad rank’  Google Adwords Vs Microsoft Ad centre  What is Quality Score  Facebooks Ads  Factors affecting QS  Advertising Strategies  Actual CPC  Direct Campaign Vs Branding Campaign  Types of Bidding Introduction to Adwords  Bidding Strategies  Account Creation Ad Format and Guidelines  Billing Types  Structure of Ad  Adwords interface  Types of Ad position  Basic Adwords Terminology  Character limits for Ad  Recent Updates  Landing Page Quality  Account Structure in Adwords  Best and Worst Ads Example  Limits in Adwords Ad Extension Campaign Setup  Location  Types of Campaigns  Site Links  Search, Display, Shopping, Online video  Call  Location settings and Advance settings  App  Language, Networks and Devices  Reviews and Call Extensions  Bidding Strategies  Budget Settings  Schedule: Start date, end date, ad scheduling  Ad delivery and Ad Rotation AdGroup and Keyword Setup  Adgroups Structure  Keyword Match Types  Broad Match, Phrase Match  Exact match and Negative match  Broad match modifier  Keyword Planner Conversion Tracking  Keyword Research Process  What is Conversion  Types of Conversions Understanding Adwords Bidding  Implementing Conversion tracking

7.  Conversion Reports  Ad preview and Diagnosis  Practical Case Study  My Client Centre  ROI Calculation Ad words Exam Guidelines Display Ads/ Remarketing/Mobile Marketing  Ad words Certification Exams  Setting a Display network Campaign  Exam format and Pass Percentage  Concept of CPM and Branding  Interview Questions  Types of targeting  Keyword based  Interest and Remarketing  Placements targeting  Demographics  Ad format for Display Network  Display Ad builder  Display planner Tool  Remarketing Campaign  Mobile apps Video Marketing  Importance of Video marketing  Setting a video Campaign  Youtube Targeting methods  Bidding types  Type of youtube ads  Reporting and analysis Shopping Campaign  Shopping Campaign Setup  Google Merchant Centre  Product groups  Ad Formats  Reporting and analysis  Adwords Tools 5. Email Marketing  Opportunities  Importance of Email Marketing  Change history Popular Email Marketing software’s  Account access levels  Creating a Subscribers list  Display planner

8.  Creating Email Marketing Campaign  Why to use analytics  Sending Newsletters  Tools for website analytics  Measuring the results  Installing Google analytics  Mail chimp  SEO Reporting 6.Adsense  Adwords Reporting  Social Media Reporting  What is Adsense?  Website Reports  How Adsense works  Conversion Reports  Adsense Guidelines  Segmentation  Website ideas for online earnings 9.Mobile Marketing  Understanding Adsense Dashboard  Different types of payment models  What is mobile marketing  Types of Ad formats Ways to do Mobile marketing’s  How to choose correct ad formats  Whatsapp marketing  Custom channels  How to create groups in whatsapp  Block Ads/ Categories  How to promote in WhatsApp 10. Affiliate Marketing  Reporting and Analysis  Adsense in Youtube  Click bank  Linking Adsense with Analytics  Amazon  Other Ad networks  Flipkart  Affiliate marketing networks  V commissions 7. Video Marketing using YouTube  How to promote affiliate products 11. Content Marketing  Why to use Video marketing  Creating Account and Channel  Online Events  Customizing YouTube channel  How to create webinars  Optimizing Videos  Audio Sharing  Tips and Tricks for Promotion  Info graphics  Video marketing Strategy  YouTube Analytics  Monetizing channel  YouTube channel Examples  Adsense in YouTube 8. Google Analytics 12. ORM

9.   Reputation  Branding  Promotional activities  Reviews  Google Mapping  ORM Tools  Local Listing What will I get after completing the course? Valid certifications  Google Ad words  Google Analytics  Live projects  Internship  Placement assistance