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Campaign Persuasion

Campaign Persuasion. Deductive Inductive Motivated Sequence Theory of Reasoned Action Sales Campaigns. Deductive. Dealing with things that endanger the public on the national level are a federal responsibility

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Campaign Persuasion

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  1. Campaign Persuasion Deductive Inductive Motivated Sequence Theory of Reasoned Action Sales Campaigns

  2. Deductive • Dealing with things that endanger the public on the national level are a federal responsibility • Unethical funeral practices deal with things that endanger the public on a national level • Therefore, dealing with unethical funeral practices is a federal responsibility

  3. Inductive • Central America would thrive with a common market for the western hemisphere • South America would thrive with a common market for the western hemisphere • North America would thrive with a common market for the western hemisphere • Therefore, the western hemisphere would thrive with a common market

  4. Motivated Sequence • Attention I want to listen • Need Something needs to be done • Satisfaction The plan with satisfy need • Visualization I can see myself enjoying the benefits of such action • Action Requesting action: I will do this

  5. Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

  6. Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

  7. Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

  8. Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

  9. Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

  10. Sales Campaigns: Wilson Learning Corp.

  11. Sales Campaigns No trust

  12. Sales Campaigns No trust No need

  13. Sales Campaigns No trust No help No need

  14. Sales Campaigns No hurry No trust No help No need

  15. Sales Campaigns No hurry No trust Relate/Credibility No help No need

  16. Sales Campaigns No hurry No trust Relate/Credibility No help No need Discovery

  17. Sales Campaigns No hurry No trust Relate/Credibility No help Advocate No need Discovery

  18. Sales Campaigns No hurry Support No trust Relate/Credibility No help Advocate No need Discovery

  19. Ancillary Strategies for Organizing Persuasive Information • Stock Issues (Hermogenes): Is there a need for a change? Why can’t the present system solve that need? Would the new plan solve the need? Do the advantages of change outweigh the disadvantages?

  20. Ancillary Strategies for Organizing Persuasive Information • Chronological • Topical

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