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Persuasion

Persuasion. Getting people to agree with you. Part II: Types of Arguments. Subject. Audience. Text. CONTEXT. LOGOS: Facts about the subject/situation. ETHOS: Character of the writer. PATHOS: Emotions of the audience. Writer. Ethos: character of the writer.

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Persuasion

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  1. Persuasion Getting people to agree with you Part II: Types of Arguments

  2. Subject Audience Text CONTEXT LOGOS: Facts about the subject/situation ETHOS: Character of the writer PATHOS: Emotions of the audience Writer

  3. Ethos: character of the writer • Should not be a major issue in this kind of paper • Establish your credibility by showing that you know your material: • Use appropriate (scholarly) sources • Use appropriate language/conventions • Draw reasonable conclusions • Avoid name-calling and other unseemly tactics • Avoid too many emotional appeals

  4. Logos: facts about the subject/situation • Should be the major strategy for academic papers • Present the facts and connect the dots • Use lots of evidence, and from different sources • Use logic, not emotion, to refute opposing arguments • Avoid “straw men” and other fallacies • Show how opposing arguments aren’t logical OR aren’t practical OR aren’t as good as your arguments

  5. Pathos: emotions of the audience • Use only sparingly in academic papers • Appeal to values such as honesty, integrity, & fairness • Generally most effective for closing arguments

  6. Intro: Announce the topic and the issues; state common ground. ETHOS Establish your credibility with clear, concise, dispassionate explanations. Argue against your position. Make the case for the other side, then use “but” to show potential problems with those arguments. LOGOS Argue for your position. Offer alternative arguments, showing how they are preferable to, or at least less undesirable than, the initial ideas. LOGOS Remind the reader of your common ground, and show how your position offers the better path to that ground. PATHOS Here’s where you can use a little pathos, if necessary, to “close the deal.”

  7. Questions?

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