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Building Community Tourism Strategic Partnerships

Building Community Tourism Strategic Partnerships The 1 st IIPT Caribbean Community Tourism Conference Presented By Dr. Peter W. Williams, Director Centre for Tourism Policy and Research Simon Fraser University The Competitive Challenge industry transformation

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Building Community Tourism Strategic Partnerships

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  1. Building Community TourismStrategic Partnerships The 1st IIPT Caribbean Community Tourism Conference Presented By Dr. Peter W. Williams, Director Centre for Tourism Policy and Research Simon Fraser University

  2. The Competitive Challenge industry transformation competing for opportunity share Strategic Partnerships For MeetingThe Competition

  3. The Competitive Response Partnerships

  4. Strategic Partnership Goals

  5. Strategic Partnership Goals • Improve community support • Improve economies of scale • Improve product options • Improve market support

  6. Sample Tourism Partnerships “to improve the competitiveness of small to medium-sized firms in the global tourism market through strategic partnerships which provide a sustainable competitive advantage” The Canadian Tourism Commission Product Clubs

  7. Independent Innkeepers Product Club Theme: Eco-Cultural Tourism Goal: Position Inns as Eco-Cultural Experiences “offering not only the best in accommodation and cuisine, but also cultural, recreational and entertainment experiences”

  8. Independent Innkeepers Product Club Theme: Eco-Cultural Tourism Goal: Position Inns as Eco-Cultural Experiences Partners: Intra-Sectoral: • 25 independent inns

  9. Independent Innkeepers Product Club Theme: Eco-Cultural Tourism Goal: Position Inns as Eco-Cultural Experiences Partners: Intra-Sectoral: Inter-Sectoral: • 25 independent inns • protected natural areas • festivals • wineries

  10. Independent Innkeepers Product Club Theme: Eco-Cultural Tourism Goal: Position Inns as Eco-Cultural Experiences Partners: Intra-Sectoral: Inter-Sectoral: • 25 independent inns • protected natural areas • festivals • wineries • watersport outfitters • cycling tour operators • craft artisans • antique retailers • universities • golf courses

  11. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: • Niagara region wineries

  12. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers

  13. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers

  14. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers • Culture leisure providers

  15. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers • Culture leisure providers • Retail providers

  16. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers • Culture leisure providers • Retail providers • Festival providers

  17. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers • Culture leisure providers • Retail providers • Festival providers • Cycling providers

  18. Niagara Wine Route Theme: Wine and Culinary Tourism Goal: Increase Length of Stay and Visitor Spending Partners: Intra-Sectoral: Inter-Sectoral: • Niagara region wineries • Accommodation providers • Cuisine providers • Culture leisure providers • Retail providers • Festival providers • Cycling providers • Farmers’ markets

  19. Strategic Partnership Traits • Competitive within their industry • Willing to share resources • Willing to share best practices • Willing to link strategic strengths • Demonstrate credibility/integrity

  20. Thanks So Much!

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