1 / 21

MKT 435 Enhance teaching/tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br><br><br>MKT 435 Week 1 Consumer Behavior and Marketing Paper<br>MKT 435 Week 2 Porsche Case Study<br>MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy<br>

Banana523
Download Presentation

MKT 435 Enhance teaching/tutorialrank.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 435 Enhance teaching/ tutorialrank.com

  2. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 All Assignments Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

  3. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 All New Assignments Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper MKT 435 Week 2 Brand Personality Presentation (2 PPT) MKT 435 Week 3 Internal and External Influences Marketing Paper

  4. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed.

  5. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 1 consumer behavior and Social media influence Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Develop a 7- to 9-slide Microsoft® PowerPoint® presentation, with notes on each slide, in which you relate consumer behavior and social media influence. Address the following:   • Define consumer behavior, and how it relates to marketing.   • Select a recent purchase and describe how social media and word of mouth influenced your decision.  

  6. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s

  7. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 2 Brand Personality Presentation (2 PPT) Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com This Tutorial contains 2 Presentation MKT 435 Week 2 Brand Personality Presentation

  8. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 2 Porsche Case Study Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to

  9. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 3 How Attitudes are Influenced Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Write a 1,050- to 1,400-word paper in which you write about the following scenario: · What was your attitude about this course before it started?

  10. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.

  11. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 3 Internal and External Influences Marketing Paper Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 3 Internal and External Influences Marketing Paper Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3

  12. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Write a 700- to 1,050-word paper in which the team discusses the following: · A brief overview of the company and the product and its marketing strategy. · An examination and discussion of the external factors that influence the company’s target market.

  13. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 4 Consumer Decision Making Presentation Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 4 Consumer Decision Making Process Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

  14. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 4 Examine a Communication Tool Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. Create a Poster Board presentation in which you:

  15. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.

  16. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 4 Team Consumer Decision Making Paper Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 4 Consumer Decision Making Paper Utilize the same product/service your team chose for Week 3. Developa 700- to 1,050-word response that analyzes the following:

  17. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 5 Consumer Decision Making Process Analysis Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence. Click the Assignment Files tab to submit your assignment.Format your paper consistent with APA guidelines.

  18. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com Create and present a 10- to 12-slide PowerPoint presentation of Part III. Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market

  19. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper (2 Papers) Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com This Tutorial contains 2 Papers MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

  20. MKT 435 Enhance teaching/ tutorialrank.com MKT 435 Week 5 Team Global and Online Marketing Strategy Presentation Here to Buy the Tutorial For more course tutorials visit www.tutorialrank.com MKT 435 Week 5 Global and Online Marketing Strategy Presentation Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15

  21. MKT 435 Enhance teaching/ tutorialrank.com aa

More Related