Top 5 Marketing Analytics Tools Of 2023

1. Top 5 Marketing Analytics Tools Of 2023

2. Overview This is what Marketing Analytics Tools do. They help marketers understand the opportunities and effectiveness of marketing activities. Additionally, rummaging through and crunching mountains of data, helps personalize the experience for customers, grow sales and build brand awareness. However, each business possesses unique requirements and requires a tool that can offer solutions tailored to its needs. Keeping that in mind, we’ve compiled a list of the top 5 Marketing Analytics Software.

3. Tool 1: Google Analytics Google for sure needs no introduction, does it? Especially considering the staggering fact that each minute a whooping 2.3 million searches are performed on the platform (If you need more information, feel free to improve that statistic #poorjoke). The conglomerate boasts over 100,000 employees. While Google itself was founded in 1998, Google Analytics was launched in November 2005 after acquiring Urchin. It is believed to be used by 73.7% of the 10,000 most popular websites (as of April 2022) and the most used tool overall. Google Analytics is a free tool that allows you to track website traffic, understand visitor demographics and site journey. Its machine-learning capabilities can crunch data in real time and give you valuable insights. This is a great tool for businesses of any size which makes it widely used. It also extends to a premium version, Google Analytics 360, that comes at a cost and offers advanced analytics capabilities and more features.

4. Tool 2: Mailchimp Mailchimp was founded in 2001 with its headquarters in Atlanta. The company has 1200+ employees. In the last 3-4 years, Mailchimp has won 14 international Stevie Awards which include 3 gold ones for e-commerce support. Additionally, in 2016, it was ranked No. 7 on the Forbes Cloud 100 list and in 2017, it was named Company of the Year by Inc. Magazine and recognized as one of the World’s Most Innovative Companies by Fast Company. In September 2021, Mailchimp was acquired by Intuit Inc., a business software company that was founded in 1983 with a workforce of around 15,000. Mailchimp is described as an all-in-one marketing platform that suits small businesses as well as large ones. It offers a free version as well as a free trial of the premium version. It is a web-based automated service for marketing that boasts over 12 million businesses using its services.

5. Tool 3: HubSpot Marketing Hub Founded and headquartered in Cambridge, Massachusetts in 2006, HubSpot offers a range of products and services. Currently, it has around 6000 employees. In just a short time, the company reached high levels, which saw them being named among the best place to work for numerous categories: The Boston Globe (2015), CNBC (2017), Glassdoor (2020), Comparably (2022) and more. Additionally, HubSpot was named #2 Best Global Seller for 2022 by G2 (second consecutive year) and HubSpot Marketing Hub won the #1 place in TrustRadius’ Ten Most Loved Products of 2022. HubSpot Marketing Hub is a mix of social media management, email marketing and customer relationship management with automation capabilities. The tools offer services such as lead generation, analytics, A/B testing, SEO, customer support and more. There are four service types (Free, Starter, Professional and Enterprise) and more features are made available with higher levels.

6. Tool 4: Matomo Matomo was founded in 2018 and originally called Piwik, which launched in 2007. Piwik itself was renamed from phpMyVisites. It is headquartered in Wellington, New Zealand and has contributors from around the globe. Despite having less than 50 employees, Matomo is employed on over 1.4 million websites spanning 190+ countries and is available in 50+ languages. Described as the best alternative to Google Analytics, it is often dubbed the #1 open-source analytics tool. This resulted in W3Techs recognizing Matomo as the 2022 Traffic Analysis Tool of the Year in the Web Technologies of the Year awards. Matomo offers two hosting options, cloud and on-premises, which is the free, open-source PHP/MySQL software that can be installed on your servers. The tool gives you real-time updates on visitors with geolocation, browser and OS information and conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, ecommerce and funnels. The tool offers web and mobile analytics with features such as heatmaps, session recordings, A/B testing, funnels, form analytics and more.

7. Tool 5: Mixpanel Mixpanel was founded in 2009 and is based in San Francisco, California. The company has around 400 employees and is growing fast, with a recent investment of $200 million and a $1.05 billion valuation. Mixpanel was ranked #1 in four different reports released by G2, a leading business solutions review platform, which offers ratings by business professionals. Additionally, the company won a Proddy Award (dubbed as the “Grammys for Product Managers”) in the category of Analytics. Also, it was named a Leader globally and in Asia for G2's Summer 2021 rankings, along with receiving rankings in 15+ categories. Mixpanel’s primary focus is tracking what users are doing on your website or mobile application, which includes iOS and Android. It offers advanced analytics capabilities and features that include funnels, A/B testing and result tracking of different variations of your mobile application, session tracking for individual users and others. Mixpanel is suitable for product analytics as well as marketing teams. It offers a free trial as well as a free version and other plans based on monthly subscriptions.

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