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Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions. Read on to know more about proximity marketing!<br><br>What is Proximity marketing?<br><br>Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth,
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TOP PROXIMITY MARKETING TACTICS AND TOOLS FOR 2023 https://www.martechcube.com/
PROXIMITYMARKETING • What is Proximity marketing? • Proximity marketing is also known as hyper-local marketing • Why is proximity marketing important? • Business entities can easily target consumers by geotargeting feature
QR codes • WiFi • Bluetooth Beacons TECH USE IN PROXIMITY MARKETING • Near-real-time proximity marketing maximizes engagement with customers in targeted areas through real-time communication. • Quick response codes are easy to pitch the product/services and engage consumers • Beacons are placed in a store where it connects with nearby Bluetooth devices and transmits products/ service information to the consumer.
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