6 Best Content Marketing Analytics Tools for SaaS (2023)

1. Login Book a Demo Product  Solutions  Resources  Pricing News Marketing 6 Best Content Marketing Analytics Tools for SaaS Businesses (2023) NinadPathak July3,2023 ManageCookies Weusecookiestoensureyougetthebestexperienceonourwebsite.

2. tl;dr Drowningindatabutthirstyforanswers?We'vebeenthere.Ascontent creators,wehavenumbersonclicks,views,bouncerates,andmore.  Whattolookforina contentmarketing analyticstool? Butwhatweneedisforthatinformationtocometogetherandshowus what'sworking,  what'snot,andhowtoimprove.  6BestContentMarketing AnalyticsToolsforSaaS in2023 That'swherecontentmarketinganalyticstoolscomein.  Contentmarketinganalyticstoolsaredigitalplatformsthathelpyou ExperienceTheTrue PotentialofYourContent MarketingAnalytics understandhowyourcontentisperforming.Theyprovideinsightsintokey metricslikesitetraffic,socialmediaengagement,searchrankings,and whetheryourcontentisdrivingconversions. Theyhelpmakesenseofyourcontentsoyoucanoptimizeyourstrategy. Theyshowkeymetricslikesitetraffic,socialengagement,search performance,andwhetheryourlongblogsareconvertingreaders. Butwithmanyoptions,findingtoolsforB2BSaaSteamsishard.We'velisted thetopcontentmarketinganalyticstoolstoprove&improvetheimpactof content.Thesetoolsensureyou'remakingprogresswithyourcontent,not justtreadingwater.Let'sgetstarted!  tl;dr

3. ContentmarketinganalyticstoolshelpSaaSbusinessesunderstandandContentmarketinganalyticstoolshelpSaaSbusinessesunderstandand optimizetheircontentstrategy. Keyfeaturesinthesetoolsincludevisualizations,customerjourneyinsights, integrations,metrictracking,anintuitiveuserinterface,customizablereporting options,andreal-timeanalytics The6bestcontentmarketinganalyticstoolsforSaaSinclude:Factors,Google Analytics,HubSpot,HockeyStack,Dreamdata,andMatomo Therightcontentmarketinganalyticstoolcanmakeyourdecision-makingand optimizationeffortsmorestreamlinedandprovidevaluableinsightsinto audienceengagementandcampaignperformance. Factorshelpsyouidentifytop-performingcontent,uncoverhiddenpatterns, andtrackcustomerjourneys,ensuringthatyourcontentmarketingstrategy continuallyevolvesformaximumimpact. What to look for in a content marketing analytics tool? Everytoolisdesignedwithaspecificaudienceinmind.Butherearesomeof thefeaturesthatyourcontentmarketinganalyticstoolmustpossess.  CustomVisualizations:Visualizationstranslaterawstatsintoaformsimpleto graspandanalyze.Theyhelpyouquicklyspottrends,patterns,andoutliers thatwordystatsmaymiss.Asolidanalyticstoolwilloffervariousvisual formats,likecharts,graphs,andheatmaps,tosuitdifferentdatatypesand needs.

4. InsightintoCustomerJourneys:EachcustomerinteractionwithyourcontentisInsightintoCustomerJourneys:Eachcustomerinteractionwithyourcontentis astepintheirjourney.Insightintohowcustomersinteractwithyourcontentis keytoimprovingyourcontentstrategy.Theanalyticstoolyouchooseshould showeachcustomer'sfullpath,trackingwhattheydoacrosschannelsand touchpoints.Thismeansseeingthecontenttheyconnectwith,theactionsthey take,andtheorderoftheseinteractions. IntegrationswithOtherTools:Notooloperatesalone.Yourcontentmarketing analyticstoolmustworkwithyourothermarketingsoftware.Thiscouldmean yourCRM,emailtool,socialmediamanager,andmore.Seamlesslinkingallows centralizeddatacontrol,eliminatingmanualdatatransferbetweensystems.   AbilitytoTrackRelevantMetrics:Notallmetricsareequal.Thetoolshould trackmetricsmostrelevanttoyourgoals.Ifyourgoalisbrandawareness, trackpageviewsandsocialshares.Ifleadgenerationiswhatyou’reafter,track formcompletions,andnewslettersignups.Thetoolshouldallowcustom metricsforyourneeds. IntuitiveUserInterface(UI):Atoolcanhaveallfeaturesbutifit’shardtouse, noonewillwanttouseit.Anintuitiveinterfacemakesiteasyforallskilllevels tonavigatethetoolandleverageitfortheirusecases.Thismeansclear menus,logicallayouts,andhelpfultips. CustomizableReportingOptions:Everybusinessisunique,asarereporting needs.Agoodtoolallowscustomizedreportstofocusonimportantdata.You mayalsowantatoolthatallowsyoutochoosemetrics,howthey'redisplayed, andwhothey'resharedwith.Customreportsalsomakeiteasiertoshare insightswithstakeholders. Real-TimeAnalytics:Thedigitalworldconstantlychanges.Whatworked yesterdaymaynotworktoday.Real-timeanalyticsletsyoumonitorcontent

5. performancenowsoyoucanquicklyspotandrespondtochangesliketrafficperformancenowsoyoucanquicklyspotandrespondtochangesliketraffic spikes,engagementdrops,orsocialsharesurges.Respondingfastgivesyouan edge.  6 Best Content Marketing Analytics Tools for SaaS in 2023 Let’sgetstartedwiththe6bestcontentmarketinganalyticstoolsthatyou musttry.  1. Factors.ai Factorsisamust-havetoolforB2Bmarketers.Itprovidesreal-timedataand actionableinsightsthathelpB2Bcompaniesmaximizecontentimpactand

6. drivemeasurableresults.WithFactors,yougetacustomsnapshotofhowdrivemeasurableresults.WithFactors,yougetacustomsnapshotofhow youraudienceisengagingwithyourcontentassetssoyouknowwhat's working,what'snot,andwhatneedstochange.  Factorsautomaticallytracksandcompileskeycontentmarketingmetrics savingyoutime.Youcanusethesedata-driveninsightstorefineyour contentcreation,enhancethedistributionofyourtop-performingcontent, andrefresholdercontentthatneedsimprovement. “Thequalityofdataisamazing.It'soneofthebestinthemarket.With Factors.aiwehavebeenabletoincreaseourtopofthefunnelandatthe sametimewehavebeenabletoaddafewintothemiddleofthefunnel.”— WilsonL.,5-starreviewonG2. Features Factorsoffersawiderangeoffeaturesdesignedtohelpyouoptimizeyour contentmarketingefforts: ComprehensiveContentAnalytics:Factorsgivesyouin-depthinsightsintohow yourcontentisperforming,who'sengagingwithit,andhowwellyour campaignsareworking.Ithelpscontentmarketerseasilyseewhat'seffective andmakechangestooptimizetheirstrategy.AsPraveenR.,HeadofProduct Marketingatasmallstartupputit,Factorshelpedthemidentifythecontent

7. andpagesthatwereworkingwellandofferedgoodinsightsintothetypicalandpagesthatwereworkingwellandofferedgoodinsightsintothetypical customerjourney. ExplainFeature:The"Explain"featurehelpsuncoverimportantpatternsinyour datasoyoucanspottrendsandunderstandwhat'sdrivingyourresults. AnirhudhSridharanfoundithelpfulindiggingoutpatternsthatimpacttheir conversionmetrics. AutomatedAlertsandNotifications:Withthisfeature,youcangetautomated notificationsaboutimportantvisitoractivitiessoyoucanrespondpromptly, engageleadsattherighttimeandaccessabiggerpoolofpotential customers.SomeFactorsusershavesaidthatimplementationofFactorshas substantiallyexpandedtheirtop-levelpipeline,grantingthemaccesstoa broaderpoolofpotentialprospectsandallowingtheminsightintoeach prospect'scharacteristicsandbehaviors.  AttributionTrackingforContentCampaigns:Thisfeaturehelpsyoukeeptrack ofhowyourcontentcampaignsareperformingacrosschannelssoyoucan doubledownonwhat'sworkingandoptimizeyourstrategy.ChaitanyaG.,Head ofGrowthatastartupmentioned,Factorsprovideseffectivesolutionsto variouschallengesfacedbymarketingteamswhileofferingautomatedalerts, enablingthemtoengagewithprospectsattherighttimeandfocuson targetedcampaignsthatresultinhigherROI.

8. EasyIntegrationwithMarketingTools:FactorsintegratesperfectlywiththeEasyIntegrationwithMarketingTools:Factorsintegratesperfectlywiththe platformsyoualreadyuse,bringingallyourdatatogetherforacomplete pictureofhowyourcontentisperforming.Nomorejugglingmetricsacross differentplaces—getitallinonespotforeasyinsightintowhat'sdrivingyour results. VisitorSegmentationandAudienceInsights:Factorsgivesyouthepowerto segmentyourvisitorsbasedontheirbehaviorsandinterestssoyoucantailor yourmarketingjustforthem.Seewho'sengagingwithwhatcontent,how they'reinteractingwithyourbrandovertime,andwhatmakesthemtick.Then crafttargetedmessagingandcontenttomatch.GayatriIvaturiS.,Directorof DigitalandContentMarketingataMid-Marketcompany,saidFactorsallow themtounderstandthewebsitevisitor'sbehaviorandintent.Combining multiplecustomreports,theysegmentandtargetleadsbasedonthisbehavior andintentdata.

9. “ImplementingautomatedalertsbyFactorshasdramaticallyenhanced“ImplementingautomatedalertsbyFactorshasdramaticallyenhanced theefficiencyofoursalesteam.Gonearethedaysofdedicating countlesshourstoresearchingprospectsbeforeinitiatingcontact,as wenowpossessallthenecessaryinformationreadilyaccessible.”— AshokD.,5-starreviewonG2 Integrations Factors.AIoffersawiderangeofintegrationstoensureseamlessdataflow andenhancedfunctionality.Herearesomeofthekeyintegrationsandhow youcanusethem: 6signal:Identifyanonymousvisitorsonyoursitesoyoucanunderstandtheir behaviorandinterests.  ClearbitReveal:Getthedetailsonthecompaniesstoppingbyyoursitesoyou cantailoryourmarketingtothem.  Salesforce:Seehowyourmarketingactivitiesdirectlyimpactyoursalesand getinsightsrightinyourCRM.  HubSpot:SharedatabetweenyourmarketingplatformandCRMfora completecustomerviewandoptimizedefforts.   Segment:Bringallyourcustomerdatatogetherforadeeperanalysisofyour audienceandhowtobestengagethem.  Rudderstack:Geta360-degreecustomerviewforsmartermarketingand customerexperiences.  

10. Google,Facebook,LinkedIn,andBingAds:TrackhowyouradcampaignsareGoogle,Facebook,LinkedIn,andBingAds:Trackhowyouradcampaignsare performingstraightfromFactors.Optimizeyouradspendbasedonrealdata. GoogleSearchConsole:Gaininsightsintoyoursite'svisibilityandperformance inGooglesearch.Improveorganictrafficbasedonsearchbehaviors.  Forafulllistofintegrations,checkoutFactors’integrationpage. Pricing Factorsoffersseveralpricingplanstocatertodifferentneeds: StarterPlan:Pricedat$99/monthwhenbilledannuallyor$199monthly.This planissuitableforupto1,000monthlyvisitorsandidentifiesapproximately 350uniqueaccounts.Itincludesreal-timeSlackalerts,websiteanalytics,user andaccounttimelines,funnels,KPIs,andmetricslikepageviews,clicks,scroll- depth,andmore. ProfessionalPlan:Pricedat$179/monthwhenbilledannuallyor$299monthly. Thisplanissuitableforupto3,000monthlyvisitorsandidentifies approximately1,000uniqueaccounts.ItincludeseverythingintheStarterplan, plusaccountscoring(comingsoon)anddedicatedsupport. GrowthPlan:Pricedat$499/monthwhenbilledannuallyor$699monthly.This planissuitableforupto15,000monthlyvisitorsandidentifiesapproximately 5,000uniqueaccounts.ItincludeseverythingintheProfessionalplan,plus unlimitedhistoricalintentdata. CustomPlan:Forbusinessesthatneedtoidentifymorethan5,000accounts, Factorsofferscustomplanstailoredtoyourspecificneeds.

11. 2. Google Analytics GoogleAnalytics(GA)—weallknowitandwe'vealluseditatsomepoint.For B2BSaaSbrands,GAprovidesinsightsintowhoyourcustomersare,how they'reengagingwithyourcontent,andwherethecracksareintheir journey.  Features GoogleAnalyticsoffersarangeoffeaturesthatarerelevanttocontent analytics,visualization,reporting,anddashboards.Herearesomekey features:

12. Customer-CentricMeasurement:GoogleAnalyticsallowsyoutounderstandCustomer-CentricMeasurement:GoogleAnalyticsallowsyoutounderstand howyourcustomersinteractacrossyoursitesandapps,throughouttheirentire lifecycle.  InsightstoImproveROI:WithGoogle'smachinelearningcapabilities,Analytics canuncovernewinsightsandanticipatefuturecustomeractions. ConnectYourInsightstoResults:AnalyticsintegrateswithGoogle's advertisingandpublishertools,givingyoutheflexibilitytooptimizeyour marketingperformancebasedontheinsightsyougainfromyourdata. MakeDataWorkforYou:GoogleAnalyticsoffersaneasy-to-useinterfaceand shareablereports.Youcanquicklyanalyzeyourdataandcollaboratewithyour team,makingyourdataworkforyou. Integrations GoogleAnalyticsisdesignedtoworkseamlesslywithotherGooglesolutions, providingacompleteunderstandingofyourmarketingeffortsandenhancing performance.Someofthetopintegrationsinclude: GoogleAds SearchAds360 Display&Video360 GoogleCloud GoogleSearchConsole Apartfromthese,mosttoolsintegrateandpassdatatoGoogleAnalytics 

13. Formoredetailedinformationontheseintegrations,youcanvisittheGoogleFormoredetailedinformationontheseintegrations,youcanvisittheGoogle AnalyticsIntegrationspage. Pricing GoogleAnalyticsisafreetool,makingitanexcellentchoiceforbusinessesof allsizes.Formoreadvancedfeatures,GoogleoffersAnalytics360,amore customizableversionofAnalytics,thatispartofGoogle’spaidsuiteof products.Thatsaid,pricingstartsat$150,000peryearwhichmaynotbe affordableformidsizedcompanies. 3. HubSpot

14. HubSpotisacomprehensivemarketinganalyticsplatformthatprovidesHubSpotisacomprehensivemarketinganalyticsplatformthatprovides insightsintoyourmarketingeffortsandtheirimpactonrevenue.Itoffersa suiteoftoolsfortracking,reporting,andanalyzingyourmarketingchannels. Features TracktheCompleteCustomerLifecycle:WithHubspot,youcanbuildreports thatanalyzeyourCRMdatatodiscoverkeytrends.Tracktheactionsofyour websitevisitorstounderstandbehaviorandtriggerautomationworkflows.Use multi-touchrevenueattributiontomaphowmarketingtouchpointswork togethertodriverevenue.

15. CheckSitePerformanceandMeasureTraffic:YoucanmeasuretraffictoyourCheckSitePerformanceandMeasureTraffic:Youcanmeasuretraffictoyour websiteandcheckitsqualitybasedoninteractions.Thisfeaturealsoallows youtoanalyzehoweachofyourpagesisperforming,comparekeymetricslike sessionsandconversionrates,andfindoutwhichtrafficsourcesbringinthe mostsessionsandcustomersovertime. AnalyzeReportsAcrossSeveralMarketingChannels:HubSpot'sanalyticsare builtintoeverythingyoudo,rightoutofthebox.Youcanseedetailedreports foreverymarketingasset,fromyourwebsitetoemails,blogposts,social media,andmore.Thenaddanyreporttoyourdashboardtotrackeverythingin oneplace. Integrations HubSpotseamlesslyintegrateswithover1,250leadingappsandweb services,including: GoogleContacts Mailchimp Xero Aircall Airtable MicrosoftDynamics365 Formoredetailedinformationontheseintegrations,youcanvisitthe HubSpotIntegrationspage.

16. Pricing HubSpot'spricingforitsmarketinganalyticssoftwareisstructuredasfollows: ProfessionalPlan:Startsat$800permonth,billedannually.Thisincludes 2,000marketingcontacts.Additionalmarketingcontactscost$225permonth per5,000contacts. OnboardingFee:You’realsochargeda$3,000onboardingfeeforthe Professionalplananda$6,000onboardingfeefortheenterpriseplan.  4. HockeyStack HockeyStackisananalyticsandattributiontooldesignedforB2Bcompanies. Itprovidesacompletepictureofeverycustomertouchpoint,fromthefirst interactiontothecloseddeal,helpingyourefineyourmarketingstrategy.

17. Features Attribution2.0:HockeyStackuncoverseverytouchpoint,fromthefirst interactiontothecloseddeal,providingacomprehensiveviewofthecustomer journey. CustomDashboardsandReports:HockeyStackallowsyoutocreatecustom dashboardsandreportstovisualizeyourdatainawaythatmakessensefor yourbusiness. Goal,Funnel,andSegmentTracking:Trackyourmarketinggoals,funnels,and segmentstounderstandtheeffectivenessofyourmarketingefforts. CRM,BillingSystem,CustomerSupport,andAdNetworkIntegrations: HockeyStackintegrateswithyourexistingtechstack,providingaunifiedview ofyourmarketing,sales,revenue,andproductdata. Integrations CRM:HubSpot,Salesforce Ads:Google,Facebook,LinkedIn,andTwitterAds Account-BasedMarketing:6sense,Rollworks MarketingAutomation:Mailchimp,Pardot,Marketo,HubSpotMarketingHub Formoredetailedinformationontheseintegrations,youcanvisitthe HockeyStackIntegrationspage.

18. Pricing HockeyStack'spricingstartsfrom$949permonthfor10,000visitorsper monthand10seats.Thesetupandonboardingarecompletelyfree. 5. Dreamdata DreamdataisaB2Brevenueattributionplatformthatconnectsyourcontent topipelineandrevenue.Itprovidesinsightsintohowyourcontentis influencingleads,prospects,andnewbusiness,helpingyoumakedata- drivendecisionsaboutyourcontentstrategy. Features

19. ContentAnalytics:Dreamdata'sContentAnalyticsprovidesinsightsintohowContentAnalytics:Dreamdata'sContentAnalyticsprovidesinsightsintohow yourcontentisinfluencingleads,prospects,andnewbusiness. ContentFunnelPerformance:Itallowsyoutoseewhatcontentinfluencedyour accountsatdifferentstagesoftheirjourney. ContentPerformance:WithContentAnalytics,youcanidentifywhatsource channelisbringingintherightaudiencetoyourcontent. Data-DrivenContentStrategy:Dreamdatahelpsyoudevelopatrulydata- drivencontentstrategybyprovidinginsightsintowhatcontenttocreatefor eachstepofthefunnel,howlongtowaitforconversionsateachstageofthe pipeline,whatchannelstoinvestmorein,andwhichareyourtrueevergreen pages. Integrations Dreamdataintegrateswithawiderangeoftoolsacrossdifferentcategories. Herearesomeofthekeyintegrationsrelevanttocontentmarketing: CRM:HubSpot,Salesforce,Pipedrive,MicrosoftDynamics Ads:LinkedInAds,GoogleAds,FacebookAds,TwitterAds MarketingAutomations:HubSpot,Marketo,Pardot CustomerSuccess:Intercom SalesTools:Outreach WebsiteTracking:Segment,analytics.js DataWarehouse:BigQuery,AmazonRedshift,Snowflake BusinessIntelligence:GoogleDataStudio,Tableau,Looker,PowerBI,Metabase ReverseETL:Hightouch,Census

20. Formoredetailedinformationontheseintegrations,youcanvisitthe DreamdataIntegrationspage. Pricing Dreamdataoffersseveralpricingtiers,startingfromafreetiertocustom enterprisesolutions: Free:$0/month,includesupto30,000MonthlyTrackedUsers,upto5Seats, B2BWebAnalytics,UnifiedAdSpendReport,CompanyEnrichment& Segmentation,De-anonymizeTraffic,LinkedInAdsEngagement,andtheoption tosharereportswithyourcolleagues. Team:From$599/month,includeseverythingforFree,plus30,000Monthly TrackedUsers,upto10Seats,ConnectyourCRM,Revenue&Multi-Touch Attribution,PerformanceAnalytics&ROAS,CustomerJourneysupto2years, LinkedIn&GoogleConversionOptimization,andData-DrivenContactto Companyresolution. Business:From$1,499/month,includeseverythingintheTeam,plus60,000 MonthlyTrackedUsers,20Seats,ConnectyourMarketingAutomation,Replay HistoricalTrackingData,ContentAnalytics,CustomerJourneysupto3years, SSO&UserRoles,andSharedSOC2TypeIIReport. Enterprise:Custompricing,includeseverythinginBusiness,plusUnlimited MonthlyTrackedUsers,30Seats,ROI&CACReporting,DataWarehouse Access,CustomStageObjects,CustomAttributionModel,SAML,OpenID, AzureAD,OneLogin,orOkta,andServiceLevelAgreement.

21. 6. Matomo Matomoisapowerfulopen-sourceanalyticsplatformthatprovidesinsights intoyourwebsite'strafficandmarketingeffectiveness.It'sdesignedtogive youcompletecontroloveryourdata,withastrongfocusonprivacy compliance. Features ContentTracking:Matomo'sContentTrackingfeatureshowshoweffective specificpiecesofcontentareatgeneratinginteractionsonyourwebsiteor app.Ittrackscontentimpressionsandcontentinteractions,allowingyouto analyzetheinteractionrateanddiscoverthemosteffectiveplacementsand variationsforyourcontent.

22. CustomizableDashboard:MatomoallowsyoutocustomizeyourdashboardtoCustomizableDashboard:Matomoallowsyoutocustomizeyourdashboardto suityourneeds,providingapersonalizedviewofyouranalytics. MultipleIntegrations:MatomocanbeintegratedwiththemostpopularContent ManagementSystems,Ecommerceplatforms,andTagManagers. Integrations MatomooffersavarietyofintegrationswithpopularContentManagement Systems,Ecommerceplatforms,andTagManagers.Herearesomeofthe keyintegrations: ContentManagementSystems(CMS):WordPress,Wix,Webflow,Squarespace, Drupal,GoDaddyWebsiteBuilder,Jimdo,MicrosoftSharePointOnline,Joomla, Kajabi Ecommerce:Shopify TagManager:GoogleTagManager Other:Cloudflare,React,Vue.js Pricing Matomooffersseveralpricingplans,includingafreeoption: ??FreePlan:Thisplanisfreeandincludesself-hostedanalytics,fulldata ownership,andnodatalimits. ??Cloud-hostedPlans:Startsat$23/monthfor50,000hitsamonth.Thepricing increasesasyourmonthlytrafficgrows.However,allplans,includingthebase

23. planhavealltheimportantfeatures.  ??EnterprisePlan:IfyouneedCustomdatalimits,customdataretentionperiod, whitelabeling,customdomains,orspecificenterpriserequirements,thisplan istheidealfitforyourneeds.  Experience The True Potential of Your Content Marketing Analytics TheB2BSaaSlandscapehasevolvedbeyondtraditionalcontentmarketing andembracedthepowerofdata-drivendecision-making.Contentmarketing analyticstoolsenablethistransitionandhelpmarketersbetterunderstand theiraudience,optimizecampaigns,andultimately,drivegrowthand success. FactorsstandsoutasanexceptionalchoiceforSaaSbusinessesinsearchof ananalyticstool.  Itnotonlyrevealshiddeninsightsbutalsostreamlinesthe mostcomplexaspectsofcontentmarketingstrategy.Itworksbehindthe scenestorevealanonymouswebsitevisitors,trackcustomerjourneys,and offeractionabledata.Itequipsbusinesseswiththeinvaluableinformation neededforstrategic,well-informedmarketingdecisions. So,don'tletthevastseaofdataintimidateyou.Apowerfulandflexible contentmarketinganalyticstoollikeFactorscanmakeyourlifesimple. 

24. Readytomakethebestofyourcontentmarketingefforts?Bookademo withFactorstodayandseehowitcanhelpyoumaketherightdecisions. Don’t forget to share this post Related Articles Marketing 5 Mistakes To Avoid When Measuring Content Marketing ROI Marketing 6 Best Content Marketing Analytics Tools for SaaS Businesses (2023) BlogHome

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