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What is keywords A keyword is a word or phrase that is associated with a particular document or that describes the contents of a particular document .
Types Of Keywords • Informational keyword • Navigational keyword • Business keywords • Voice research keyword • Question keywords • Geo targeting keyword • LSI (Latent Semantic Indexing) • Customer defining keyword • Transactional keywords • Long tail keyword
How To Find Keywords in SEO Semrush Ahrefs Keywords Explorer Google Keyword Planner Google Trends Google Search Console Google Analytics
Process of keyword research • Business analysis • Use keyword research tool for data • Analyze the competition • Pick the best suitable keyword • Repeat the process regularly Presentation title
Drive traffic to your website Plan profitable pay per click campaigns Develop great content ideas Build brand awareness in your country. See new opportunities to market on social media. Identify new trends in the market Understanding your online audience better and tailoring your content accordingly. Advantages of keywords research
Where you must use keyword phrase • Title tag • Description tag • Headings and subheadings • Links on the page • Alt tag
THANK YOU Bhawna Goel https://digitalmarketingsupport.in/