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Introduction • Leadership is the process of influencing and directing a group of people. • Major task of a leader is to influence in order to achieve goals and objectives. • This presentation examines the leadership styles at Google Inc. and contrasts it with leadership at United Airline. Get more information through visiting: http://payformyessay.com/
Background of Google Inc. • Google specializes in Internet search, cloud computing, and creating advertisement platforms. • Profits are mainly generated from online advertisements. • Mission: to organize information in the world and make it available and universally useful. • Has been highlighted to have a unique organizational culture. • Organizational culture promotes loyalty and creativity of employees. • Encourages democracy in an organization. Get more information through visiting: http://payformyessay.com/
Background of Google Inc. • Takes into account the strengths and weaknesses of every employee. • Tasks are formulated to maximize each person’s outcome. • Employees are directly involved in the decision-making. • Leaders create an environment that allows employees to communicate freely with the management. • Employees have a sense of ownership and belonging. • Decisions are made from the bottom up. • Founders stimulate innovation among its employees. Get more information through visiting: http://payformyessay.com/
Transformational Leadership at Google • Leaders lead from the frontline. • They influence and inspire others to devote their best. • Leaders have integrity. • They motivate people with a common vision of the future. • They lay down clear targets, inspire, encourage delivery, and communication is clear. • Leaders do what they expect their teams to offer in return. Get more information through visiting: http://payformyessay.com/
Transformational Leadership at Google • Has adopted a 70-20-10 rule for employee’s time management. • Company encourages implementation of innovations by giving rewards. • Leaders communicate the vision, goals, and objectives and allow the employees to implement. • Free environment has led to innovations attributed to the explosive growth. Get more information through visiting: http://payformyessay.com/
United Airlines • Leadership is more task oriented. • Is mainly controlled and paternalistic. • Employees are not motivated, which negatively affects customer service. • Management is very poor. • Many employees do not like their job, which is reflected in their attitude to the clients. • Wages, pension, and other benefits for employees are cut while the management continues to earn big salaries. Get more information through visiting: http://payformyessay.com/
Conclusion • In competitive business environment: • Organizations should seek more than just customer satisfaction. • They should endeavor to create brand loyalty. • Transformational leadership is the most effective type of leadership. Get more information through visiting: http://payformyessay.com/
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