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SugarCRM Development Case Study: Sennheiser Electronic GmbH & Co

An insight into the decision making the process of Sennheiser where they let of the in-house customer data management ecosystem for an industry leader CRM: SugarCRM

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SugarCRM Development Case Study: Sennheiser Electronic GmbH & Co

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  1. SugarCRMDevelopmentCaseStudy: Sennheiser Electronic GmbH &Co Whenitcomestothebestaudio systemsintheworld,thereareonlytwo brandswecanthinkof:Bose&Sennheiser.TheGermangianthasrecently decided to get rid of the homegrown ecosystem for customer data management. And integrated SugarCRM to hear the better sound of the data. Some of the Challenges Identified bySennheiser: https://www.biztechcs.com/

  2. Sennheiser heavily relied on the systems and flows developed by their developers over the years. One of the biggest challenges was tointegrate these tools with SugarCRM; suchas: • IBM Connections: Intranetcollaboration • JD Edwards Enterprise:ERP • MicroStrategy: Businessintelligence • Spredfast: Social MediaMonitoring • Evalanche: MarketingAutomation • Skype4Business: Customercalls • Apparently,theirCRMwas notabletoprocessallofthis dataandprovide acentralviewofthesame. Therefore,inordertomakethebestuseofthe availabledata,onemustfirstcorrelatethisdata.TheExecutivesidentified the need for a robust CRM to ensure that their global workforce gets a 360-degreeview.FromtheCRMpointofview,itmustbeacomprehensive solution. As it needs to fit within the expansive sales channels and integrate customer services & marketingefforts. • Scope of the Solution: The “must-have” list created whileselecting the CRMincluded: • Sennheiser listed Sugar as the best fitfor their complex requirements • Support for globally distributed users &customers • Cost-effectiveness and yet ensure the seamless integration of Sugar with their ERP, BI & Social MediaMonitor • AdvancedWorkflow • Support for B2B & B2C Sales, Customer Services, andMarketing • On-premise integration to ensure Govt data securityregulations • Results of theIntegration: • The SugarCRM developmentteamdeployedthesolutionwhichwastorun https://www.biztechcs.com/

  3. across 40 countries. They implemented Sugar first for the B2B sales and then applied to the B2C. And then gradually applied this to various other verticals. The result was that the data insights across verticals became possible. Sugar made integration between marketing and customer services. The Sugar deployment bridged the customer lifecycle data with thenew sales leads. The impact was to be able to convert customers as personal users. This data led to an increase incross-selling. Sugar helped Sennheiser to chart the customer lifecycle and to sell with one to one approach. It became really easy to apply the learning from a given customer follow-up cycle to convert another one. It all became available due to the Sugar deployment. Further, the Audio Electronics giant plans to expand the scope into social media for marketing & lead generation and to create a workflow mechanism as aprocess. SugarCRM Customization &Deployment: SugarisoneoftheleadingenterpriseCRMsoftwareavailabletodayinthe market. The build of the solution ensures the ability toprocess large data streams.ItisalsoanidealCRMsoftwarethatyoucaneasilyintegratewith various tools. The primary reason why Sennheiser choose Sugar over the other CRMS is that it can customize the processes tosuit your needs. Everybusinessrunswithitsowndefinedprocesses.Traditionally,thatwas the primary reason why the industry leaders opted for a custom CRM. SugarisoneofthebestwithrespecttocustomizationsofCRM.Therefore, if your needs for customized processes are equally demanding, Sugar could be the answer toeach and every one of your needs. SugarCRM Development for YourBusiness: https://www.biztechcs.com/

  4. You might already have Sugar installed or you could be the one vetting your options right now. As technical experts with a number of successful Sugar extensions on the Sugar Outfitters, Biztech can be your guide through this extremely complex process of SugarCRM development and customizations.SomeofourbestextensionsareSurveyRocket, SugarCRM WordPress Customer Portal, andTapCRM. Based in Ahmedabad, Biztech is one of the leading IT Products & Services providers. We offer end to end SugarCRM customizationservices along with ready to useproducts. We have a dedicated team of skilled developers along with the Sugar ISVPartnership. As we are an ISO 27001 certified company, we promise high standard practices for information security. In order to get an estimation for your requirements, get in touch withus. This was our take on the case studypublished bySugarCRM. MetaDescription: An insight into the decision making the process of Sennheiser wherethey let of the in-house customer data management ecosystem for an industry leader CRM:SugarCRM. ViewSource: https://www.biztechcs.com/blog/sugarcrm-case-study-sennheiser- electronic-gmbh-co/ https://www.biztechcs.com/

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