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Nobody wants a website that doesn’t perform. But, a website does not perform on its own. You need to provide relevant features in terms of content and usability to convert your website into a high-performing asset. Here are some ways to do so.
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A website is an indispensable tool for businesses these days. Given this context, you might be having a website already. But, if you are not witnessing an improvement in business growth in terms of brand awareness, enquiries and sales, you need to take a relook at your website.A few additions can add great value to your website and bring in the results you have been looking for:
Go for a Mobile Responsive Design A mobile-friendly design ensures that prospects viewing your website from mobile devices such as smart phones and tablets are able to experience all the features that your non-mobile visitors do on your regular website.
Usage of mobile devices is increasing, and you would be losing this potential customer base without a mobile-friendly website. Also, search engines, particularly Google, are keen to know if a website is mobile-friendly before ranking it.
Think about it: no matter the device your target audience is using, your website will be available on the device, fit according to the device screen. You are making your website future-ready.Given the importance, many professional website design Manchesteragencies are designing websites to be mobile-friendly at the design stage itself.
Include Videos • Videos have a greater impact on audiences than text. Include videos in the form of informative product descriptions or customer testimonials in your website. It is also important to keep updating your video gallery to have your website stay fresh for search engines and audiences.
Resolve Lengthy Website Loading Time • A delay in website loading can drive potential customers to your competitor websites. Factors such as graphics, images and heavy traffic can impact website loading time. With use of efficient technology, these issues can be taken care of, and your website can be tailored to meet changing needs.
Make your Website Copy Credible • Prospects buy only when they believe that you can solve their problems. Ensure that your content is tailored towards this end. Focus on customer testimonials that explain how your product/ service solved their problems instead of just saying how ‘great’ or ‘superior’ your product/ service is.
Use also an “About Us” section that talks about your industry expertise and achievements to let audiences know that you are capable of solving their problems and to give them a genuine reason to trust you.
Add Calls-to-Action • Having a super website copy or a fantastic product is not enough to give you conversions or sales. You have to tell your prospect what to do next. Call-to-action serves this purpose. Whether you want your visitor to submit a form, download a free copy, or avail a discount, ensure that you convey the message with a call-to-action on the landing page, and every webpage. • For best results, a call-to-action must be clear, informative and displayed prominently for attracting visitor attention immediately.
Improving your website is a continuous process. You need to keep monitoring its performance, test and analyse results, and come up with new strategies accordingly. If time and dedicated attention to the process are constraints, a website design Manchester agency can be your best partner in achieving success.
Contract Us At Blue Whale Media LTD Suite 16 Rowan House,Padgate Business Park,Warrington,WA1 4JN. Tel : 01925 552 050 Email :hello@bluewhalemedia.co.uk Website:- http://bluewhalemedia.co.uk/manchester/
