What Are The Latest Trends In Mass Communication Industry?

1. What Are The Latest Trends In Mass Communication Industry? In today’s world mass communication holds an immense prestigious position. In India mass communication has taken a complete U-turn in the recent era. In past, media was not so powerful and influencing as compared to today. There were lesser job opportunities also. In the recent years, Mass communication is inviting young and hardworking young heads to make a fruitful career in Journalism. There are a lot of opportunities for young, talented people in this stream with good remuneration, promotion. A number of news channels in Hindi and English are coming up which are providing number of job opportunities to the youngsters. It is to be noted that Mass Communication is not just restricted to a single thing, but includes a vast array of subjects. The wide array of programs include news-reading, reporting, columnist, Anchoring, radio jockey, public-relation, advertising, production, acting etc. You can choose any respective field, and you just require a specialized training to become professional in the particular domain. Career in journalism and mass communication is widely in demand and a number of students are applying for the same. As the demand is rising among students, many private and public education institutes are coming up with this course. You can take up this course just after you get out of your school or even your graduation. For journalism, it is expected that you will have a strong grip over English and your mother tongue. In older times, Journalism in India was restricted to political boundaries, agriculture, and business houses only. The concern of the common mob was not given that importance. The whole affair was controlled by the Government, and there used to be lesser channels and lesser source of entertainment. However in the recent era mass communication has spread its wings to various sectors. In the recent times, the media covers political, social as well as soft news which are related

2. to public interest. Entertainment channels have also come up in large numbers to make the audience more glued to various mediums of communication. FM is also playing a significant role in the lives of people along with audio visual media. There are good number of radio jockeys (RJs) working in various metropolitan cities of India. A large number of print media in aspect to magazines and newspapers have taken place in the market. Today mass communication industry is not just restricted to national boundaries but has gone global. Last but not the least advertising is donating largely in the mass communication domain. People who have creative skill set are getting absorbed in this industry. Brainware University