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Mass Communication

Mass Communication. Potentially, the most influential form of human communication. Types of communication. Intra personal When we talk to ourselves Inter personal When we talk to another Group When we give a speech to a group Mass communication-- an unseen audience.

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Mass Communication

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  1. Mass Communication Potentially, the most influential form of human communication

  2. Types of communication • Intrapersonal • When we talk to ourselves • Interpersonal • When we talk to another • Group • When we give a speech to a group • Mass communication--an unseen audience

  3. Q. How do mass communicators differ from other types of communicators? • They cannot see their audience.

  4. Components of mass communication • The five m’s of mass communication: • Mass communicators • Mass messages • Mass media • Mass communication • Mass audiences

  5. the heart of mass communication is

  6. The messages themselves!

  7. Mass communication? Or mass communications? • 1. Communication refers to the process • 2. There is a double encoding and double decoding. • 3. Mass communications refers to a thing.

  8. Communication models • Shannon and Weaver • 1. Decision to communicate • 2. Encoding • 3. Transmission through Medium (channel) double encoding/decoding • 4. Reception • 5. Decoding 6. Internalization

  9. Cue for test: • Remember that the recipient internalizes the message.

  10. Narrative model • Harold Lasswell: • Who says what? • In which channel? • To whom? • With what effect?

  11. Concentric circle model effects filters Mass media audiences regulators gatekeepers codes communicators codes gatekeepers communicators

  12. Concentric circle model • Effects • Audiences • Filters • Regulators • Mass media • Gatekeepers • Codes • Communicators Misses many complexities

  13. Q. What is the message in a communication model? A. The representation of the thought.

  14. Mysterious process • Millions spent in advertising and promotions • Need to know all there is about the process

  15. Stimulation source Encoding Put thoughts into symbols Transmission The channel, media Decoding Receiver/transmitter Internalization Understanding the message Fundamentals in the process

  16. Players in the process • Gatekeepers • News producers • Regulators • FCC, PMRC • Hybrids • “gatekeeper-regulator hybrids” • NAB, SPJ

  17. Impediments to communication • Noise • Semantic--sloppy messages • Channel--static • Environmental--noise at reception site

  18. Q. What is the mass communicator’s best antidote against noise? • A. Repetition

  19. Filters • Informational filters • Audience doesn’t understand us • Physical filters • Receiver’s mind is clouded; • Psychological filters • Receiver’s bias; selective perception

  20. Results of mass communication • Feedback • Q. How do mass communicators get it? • A. Indirectly. • Effects • Q. Greatest influence of mass media? • A. When it moves people to action.

  21. Q. When mass communicators choose to communicate about something, that “thing” has…. • A.?????

  22. Q. Why would you want Boomer Esiason to campaign for your cause? • A. ?????????

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