Follow the Guideline for Social Media Content Analysis

1. Follow the Guideline for Social Media Content Analysis Social Media; a powerful tool that has given brands, companies and marketers a platform to connect with their audience and share content with them. Today, we have companies setting out bigger budgets for digital activities mainly because Social Media is just that influential and has immense potential. The efforts put into Social Media will truly show once you’ve figured out how to use it to its full advantage. And of course, as goes with any process, if you don’t monitor and analyze your efforts, there’s no way to grow! No matter how good your content is, whatever you share on social media must be analyzed so you can get an idea of what went right... or wrong. Study the awareness you’ve created and the engagement levels your content has achieved; this will eventually help you improve your own game and get ahead of your competitors! If not for anything else, do it for the advantage of competitive analysis. If you’ve got the experience, you would already probably be aware of the wonderful tools available out there. These tools help you to stay efficient and ensure that your efforts don’t go in vain.

2. Use the following guideline for Social Media content analysis: Know what you’re looking for! You need to have an objective in order to analyze your efforts. This will give your research a direction. This could be anything related to your Entercerebrum social media content analysis like studying the posts that have had the most reach, analyzing posts that didn’t do well, results from advertising and promotion efforts and the like. Organizing your data Once you’ve collected enough of researched data, its crucial to keep it organized. Data could be in any form, so organize it accordingly and categorically. Not only will this help in the analysis process immensely, it will also make it easy and fast! Organized data will guide your strategy going forward. Use Social Media Analysis Tools These tools help simplify your efforts and will eventually help you gain more exposure on social media. Some popular i)Google Analytics– This is most used to track website traffic and the referral stats on your social media marketing. You can check how many website views came through social media. ii)Keyhole– Provides tracking services for hashtags, keywords and accounts. Keyhole provides free tools are:

3. a lot of information of top posts, reach, shares with regards to hashtags and keywords. You can even monitor and track your competitor’s iii)Like Alyzer– This is a great tool for Facebook! All you need to do is put in your Facebook page URL; it gives a wealth of information like metrics for the posts on your page, length of the posts, engagement per post and provides tips to improve as well! engagement on social media. Put 2 and 2 Together From here on, it gets pretty systematic. Analyze the data you’ve collected, present your findings and look for alternatives. Or options. Then you analyze each alternative for its pros and cons, doing this will help you spot opportunities and rule out options with challenges. Social Media is dynamic, and we are constantly trying to keep up with it. For that reason, we try new things on Social Media, and thus, Social Media content analysis becomes increasingly important to gain insights and keep track of progress. Not to mention it also helps curb our mistakes and improve upon them and learn from posts that are doing well! Author: Eden Francisca Fernandes Entercerebrum Phone no: +919830844082 Website: https://entercerebrum.in/