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Types of Social Media Content - DAS WRITING SERVICES PVT. LTD. Realigning Social Media Marketing with Content Writing
As per the raw numbers published by Fracti and Buzzstream, news articles received significantly higher social shares than any other content type. Businesses can thus count on newsworthy content when producing articles and blogs for distribution to achieve their social media marketing targets. Newsworthy content With the engagement factor integrated into this content type, it only adds value to what your target audience might be looking for, thus fulfilling their purpose. Resultantly, it receives more shares and likes, making your content popular. Some of the best content writing agencies make sure you receive content that is suited as per your industry’s target audience while being aligned with your digital marketing goals.
The CEO of Cyber Alert recently stated that social media content today is more about interactive factor and less about words alone. It’s the user experience that interactive content offers that makes it stand out from the rest. Interactive content Also, while the average bounce rate for all social media content types remains at 45%, it reduces to 20% for interactive content. Engagement results are thus high for this content type and desired engagement can be achieved only with a quarter of the total traffic to the site. PITCH DECK V 1.0
‘Short and crisp’ is the mantra that social media users follow today when scrolling through feeds. With loads of content flooding their news feeds every day, all they do is skin through it to find the most precise and valuable information. Infographics ‘Short and crisp’ is the mantra that social media users follow today when scrolling through feeds. With loads of content flooding their news feeds every day, all they do is skin through it to find the most precise and valuable information.
While information is the core content integration, internet users, most of the times, look for subtle inspiration driven by emotions. It is now not surprising that happy and positive emotions inspire people to take the next actions. Content evoking a strong, positive emotion A study says 25% of internet users would proceed for the next step if they are awed by the content, 17% by laughter, 15% by amusement, 14% by joy and 6% by surprise. When implementing social media marketing strategies, you can thus bank on content that evokes these emotions to gather more likes and shares. PITCH DECK V 1.0
The Buzzsumo study performed by OkDork concluded that content with lists is one of the most shared forms on social media followed by infographics. Other popular posts that ranked high for most shares included how-to posts, why posts and what posts. Content with lists Another finding by Hubspot suggests the highest social traction for list posts at 22.45%. As these posts are easily skim-able and serve perfectly for people short of time, they fit apt with social media users who try to acquire a wide base of information in the least possible time.
Facebook receives approximately 300 million image uploads from users across the globe every day. • Instagram usage has increased by 1,179% in the past six months. • Facebook posts with photos received 53% more likes than posts without photos. • Social media post writing with images had engagement as high as 180% as compared to others. Content carrying images Here are some staggering dataregarding the popularity of images on social media. Now,these facts and figures are sufficient to back up why you should includecontent with an image in your posts for socialmedia marketing.
Are you still undecided on which content type to use for your social media marketing campaign? Hire Us +(91) 9433822497 admin@daswritingservices.com www.daswritingservices.com DAS WRITING SERVICES PVT. LTD.