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Making Content Curation Work for You at SMX Advanced 2013

Content Curation is fast becoming a reality for most companies and websites, but there is more than just re-publishing or re-purposing other peoples content. This presentation details how you can create better content than the source you curated it from, so you become the preferred source that people link to, reference, and share publicly.

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Making Content Curation Work for You at SMX Advanced 2013

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  1. www.kairaymedia.com

  2. What is Content Curation? 1) Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. 2) Content Curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the full entry. Some content curation sites also provide original content, interpretation and commentary. Collecting vs Re-Creating www.kairaymedia.com

  3. The Problems with Content Curation? • The bare minimum • Lazy www.kairaymedia.com

  4. Content Curation Needs to... • Become your mechanism for research and ideation • Stand out, even when not completely unique • Become the preferred source Best part is… est part is… • It’s not that hard • Just take it serious And remember… nd remember… • In marketing, you never want to blend in • Be Unique & Better Than The Source! www.kairaymedia.com

  5. Finding Content to Curate www.kairaymedia.com

  6. Types of Content • Improved version of the original • Argumentative or Controversial (Opinion) • Lists • How-To / Guides • Images / Memes • Make a story or event into an image or comic • Timeline • Comparison • Offbeat or Extreme • Video www.kairaymedia.com

  7. How to Improve Content www.kairaymedia.com

  8. How to Improve Content • Images • • Should actually speak to the reader Shared in Social Media www.kairaymedia.com

  9. How to Improve Content • Images • Video • • YouTube = Start at any time Vimeo = Embed without linking out www.kairaymedia.com

  10. How to Improve Content • Images • Video • Relate articles • Look for information you personally want to know more about • Look for any elements that might have more information • Use search filters www.kairaymedia.com

  11. How to Improve Content • Images • Video • Relate articles • Social images www.kairaymedia.com

  12. How to Improve Content • Images • Video • Relate articles • Social images • Quotes • If possible, get your own quotes • Search for other related quotes • Think about what people can use www.kairaymedia.com

  13. How to Improve Content • Images • Video • Relate articles • Social images • Quotes • Title with Hook www.kairaymedia.com

  14. How to Improve Content • Images • Video • Relate articles • Social images • Quotes • Title with Hook • Better than source www.kairaymedia.com

  15. Get the Most Out of Social • Article / Conversational tone • Less promotional / commercial • Quick data to use • Quotes • Images • Social buttons www.kairaymedia.com

  16. The Payoff! • Increased • Links • Social signals • Traffic • Branding • Conversions • Followers / Readers www.kairaymedia.com

  17. www.kairaymedia.com

  18. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras Gplus.to/kairay Gplus.to/brent www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com

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