The 10 Most Powerful Latinas in Business 2023

VOL 04 I ISSUE 08 I 2023 Top Emerging Trends and Best Prac?ces Exploring The Future of Business Leadership Most Powerful Latinas in Business Powerful Latinas in Business Effec?ve Choices Learning The Art of Decision Making Maria Hackley Global Co-Head Industrials Citi Mia Mia Hackley Exemplifying Leadership with Excellence Hackley

The Way to Get The Way to Get The Way to Get Started is to Quit Talking and Begin Doing Talking and Begin Doing Talking and Begin Doing

Hire Train skill. underrepresented communities. Through their achievements, they exemplify the power of perseverance, resilience, and embracing opportunities in an ever-changing global marketplace. I n the dynamic and ever-evolving world of business, the presence of influential women leaders continues to grow, breaking barriers and reshaping industries. Among these trailblazers are the women leaders who are enabling new advancements in the modern industry. their cultural heritage, these Latinas bring unique perspectives and insights to the table, enriching the business world with their diverse backgrounds and experiences. Shedding the spotlight on these women leaders, CIOLook brings its latest edition, The 10 Most Powerful Latinas in Business, 2023. character. As we delve into the stories of these 10 influential Latinas, we will uncover the strategies, values, and principles that have guided their remarkable journeys. Their stories serve as a source of inspiration for aspiring leaders, proving that with determination, resilience, and a strong sense of purpose, anything is possible. In the pages that follow, we will explore the accomplishments, leadership philosophies, and the impact these extraordinary women have made on the global business landscape. Editorial Note These remarkable women have not only shattered glass ceilings but have also become role models and catalysts for change, inspiring future generations of female leaders. From diverse sectors and backgrounds, they have achieved remarkable success and wield significant influence, making their mark on the global business landscape. These women are not only business leaders but also champions of diversity and inclusion, using their platforms to promote gender equality and empower Their remarkable achievements not only symbolize their individual success but also stand as a testament to the power of diversity, inclusion, and female leadership in driving innovation and shaping a better future for businesses worldwide. Their stories serve as a reminder that diversity and representation are not just buzzwords but essential components of successful leadership. By embracing Embracing Abhishek Joshi upon the Horizons of Brilliance Abhishek Joshi

C O N T E N T S Cover 24 story 16 08 MiaHackley Caroline Andreola An Assertive Leader Navigating and Transforming the Complexities of Risk Management Adriana Unwavering Commitment to Voice Stories Arist?ábal 36 32 MiaHackley Claudia Meira An Inspiring Leader Building a Supportive and Inclusive Culture for Women Ivonne Kinser The strategic marketing leader building one of the most innovative brands in the industry: Avocados From Mexico Exemplifying Leadership with Excellence A R T I C L E S 20 28 Emerging Trends and Best Practices Exploring The Future of Effective Choices Learning The Art of Decision Making Business Leadership

Featured Person Company Name Brief Adriana Aristizábal is a Colombian-born entrepreneur, public relations expert, and former war correspondent who has faced numerous challenges throughout her career. Adriana Aristizábal Founder & CEO iVoice Communications Inc. ivoice.agency Pooja M Bansal Editor-in-Chief Caroline believes that by sharing knowledge we can generate great connections and make very good professionals even better. Caroline Andreola Head of Customer Success – Smb Buonny buonny.com.br CONTENT FOLLOW US ON www.facebook.com/ciolook www.twitter.com/ciolook Claudia is a marketing and eCommerce Technology expert with more than 10 years of experience, managing global accounts in both agency and client sides. Claudia Meira CIO LatAm & Brazil Senior Editor Alan Swann Executive Editors AbhishekJoshi Unilever unilever.com Alex Spellman WE ARE ALSO AVAILABLE ON Ivonne Kinser Head of Marketing - Vice President, Marketing & Innovation Ivonne has a proven track record of success in both performance and brand work. Avocados From Mexico avocadosfrommexico.com DESIGN VisualizerDave Bates Jennifer Salinas Senior Vice President, General Counsel & Corporate Secretary, Cerence Art & Design Director Revati Badkas Associate Designer Ankita Pandhrpure Jennifer is a highly respected and decorated advocate and influencer in both the industry and in her communities. CONTACT US ON Cerence Inc. cerence.com Email info@ciolook.com For Subscription www.ciolook.com SALES Judith has a proven track record of building and leading strong, dynamic teams to achieve remarkable business outcomes. Emerge Clever emergeclever.com Judith Sanchez Lopez Co-founder & CEO Senior Sales Manager Sihanee M., Rouniyar A. Copyright © 2023 CIOLOOK, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK. Reprint rights remain solely with CIOLOOK. Customer Success ManagerMatt, Ankush Patel Sales Executives Akshay, Peter Maria Hackley is an experienced Global Group Co-Head for the Industrials Franchise with a demonstrated history of working in the Financial Services Industry. Maria Hackley Global Co-Head Industrials Citi Citi citi.com TECHNICAL Technical Head Prachi Mokashi Technical Consultant Victor Collins Apogee Executive Advisors LLC Founder & CEO Myrna Soto is absolutely one of the brightest and most talented executive leaders. Myrna Soto Founder & CEO SME-SMO Research Analyst Eric Smith SEO ExecutiveRavindra Kadam Olga has established a reputation as an enterprising leader with a penchant for accelerating growth. Olga González CEO and President Wild Fork wildforkfoods.com sales@ciolook.com April, 2023 Stanton Chase: Executive Search & Leadership Consultants stantonchase.com Valeria COX LATAM Regional Leader of Directory Services Valeria is a marketing executive with more than 20 years of experience in different industries successfully delivering value in strategic planning and execution.

C O V E R S T O R Y Mia Hackley Exemplifying Leadership with Excellence Maria Hackley Global Co-Head Industrials Citi As the world’s most global bank, diversity is our strength and a strategic priority. We believe that everyone belongs in banking and that diversity fuels our culture and business success.

” ” she was intent on determining how to most effectively drive the coverage team that is focused on originating and developing transactions against large multinational clients from an angle of corporate finance. T Maria says, “One of the greatest challenges that I have overcome was shifting from being an individual producer with a smaller portfolio of clients and P&L with five individuals working under me to now managing a group of over 300 professionals in nine sub- sectors.” here is often a great deal of rhetoric on the subject of leadership and considerably less self- reflection than required. To influence and guide change, a leader needs to be self-aware and willing to accept feedback. Maria Hackley, Global Co-Head, Managing Director, Industrials, within banking, Capital Markets & Advisory (BCMA) at Citi, is emblematic of being a leader in action than in just words. As a leader, Maria tells us, she was intent on determining how to most effectively drive the coverage team that is focused on originating and developing transactions against large multinational clients from an angle of corporate finance. Maria began her career at Citi more than three decades ago as an analyst in the Financial Institutions Group before shifting to the Industrials franchise. She began leading larger teams to effectively originate transactions for multinational clients, enabling Citi’s growth and economic progress and helping the organization become a preeminent banking partner for institutions with cross-border needs. Her focus was on setting up the appropriate governance structure to communicate the strategic direction of Industrials, drive business trends in partnership with product experts to advise clients most effectively and prudently managing the balance sheet as well as optimize capital returns. Of equal importance, continue to actively call on clients while keeping primary coverage of her two largest clients whom she has been advising for close to twenty years. As a leader, Maria tells us, Maria does not only practice leadership that results in fiscal growth, but she is also an emphatic voice for diversity as well. She is particularly engaged in recruiting, developing, retaining and promoting diverse talent at Citi with a focus on aiding women and underrepresented minorities. “Lastly, one of the challenges that we continue to have—is to make sure that we are shifting as trends shift. As emerging technologies continue to drive growth, how do we shift our business to really capture these new areas of technology disruption within mobility, industrials technology, space, freight tech, ecommerce and logistics, and home tech.” ” ” CIOLook and Maria Hackley indulge in a discussion regarding effective leadership that drives change: Impetus of Brilliance Maria joined Citi more than 35 years ago as an analyst in the Latin American Banking Group covering foreign subsidiaries of Central American banks. She subsequently covered North American Financial Institutions covering the sub-sectors of finance companies, banks, and insurance companies. Maria sums up her journey to the top by saying, “I believe it’s very valuable to develop differentiated sector expertise and always being prepared has led to being a Trusted Advisor with my clients. Being in constant contact with and providing ongoing advice has led to working on some of the most strategic transactions with my clients.” In 2005, she was asked by senior management to be the Parent Account Manager of General Electric, which is today one of Citi’s largest clients in the Industrials segment. It was in 2016 that Maria applied for her current position, Global Co-Head of the Industrials franchise, which is part of Citi’s Banking, Capital Markets & Advisory Businesses. Enabling Growth and Diversity Citi’s mission is to serve as a Trusted Advisor to its clients by responsibly providing financial services preeminent banking partner for institutions with cross- border needs. It is also a global leader in wealth management and a valued personal bank in the US. Additionally, Citi does business in more than 160 countries and jurisdictions, providing corporations, governments, investors, institutions, and individuals with a broad range of financial products and services. The Industrials Franchise is an amalgamation of the following sectors: Aviation, Mobility, Shipping, Rails, Metals and Mining, Diversified Industrials, Diversified Services, Paper and Packaging, and Home Building. Speaking of the challenges she faced in her journey,

Maria expands on Citi’s goals, “One of our missions is around diversity. As the world’s most global bank, diversity is our strength and a strategic priority. We believe that everyone belongs in banking and that diversity fuels our culture and business success. And it’s not just words. We have set goals, we prioritize action, and we are transparent about our results. We most recently expanded our diversity representation goals to better reflect the communities we serve and ensure Citi is a place where we can all thrive.” Solutions business announced something called 7-Day Sweeps, and it’s a product for institutional clients that will offer improved liquidity management for many companies that are increasingly running their business on a 24/7 basis.” Thus, Citi is focused on making sure that it keeps shifting its product offerings according to changes and trends in each of the key sectors. Citi’s culture is characterized by excellence, and it underpins the success of all its efforts. Everyone at Citi strives for excellence in all that they do for their clients, customers, colleagues, and communities. Lending a Hand to Under-represented Minorities Citi’s culture is characterized by excellence, and it underpins the success of all its efforts. Everyone at Citi strives for excellence in all that they do for their clients, customers, colleagues, and communities. Maria says, “We updated our leadership principles and performance rating system as part of an effort to raise expectations and to increase accountability for how everyone should approach their work. We are building a culture that is focused on delivering the best outcomes for all of our stakeholders by breaking down silos and deepening the sense of ownership that our people feel for our organization.” Maria hopes to continue seeing increased levels of diversity throughout financial services. She feels encouraged by the progress that the industry has made over the past several years but thinks that banker can and must do even better. She wishes to see higher levels of women and minority representation at all levels of financial service firms, from the C suite and senior management through the analyst and associate levels. “It’s not only the right thing to do, but it also happens to drive better business outcomes,” she says. In a direct validation to her words, Maria plays an active role in diversity – in recruiting, developing, retaining and promoting diverse talent. She shares, “When I travel around the world, I spend a lot of time with our teams to talk about how to become a leader. I do that for many of our women in particular and underrepresented minorities as well. I think it is really critical that we take the time to invest and develop future leaders. We all need to pay it forward.” corporate and financial institution clients and to make sure that they are developing and executing on their ESG goals,” she opines. A Net Zero Impact Maria brings three decades of experience across financing and capital raising to her clients. She shares those best practices and ideas with the broader team and empowers them to be able to be more influential with their client base. Banking with Technological Innovations “At Citi, we are building a bank for the digital world,” says Maria. The banking behemoth’s Institutional Clients Group - a group that houses a multi-national team that includes Banking, Capital Markets, Advisory, Sales & Trading and Transaction Banking - is in particular, focused on harnessing technology to develop innovative solutions to better serve its clients and provide value to their businesses. The impact of the dialogue is already visible with Citi’s commitment to reach net zero greenhouse emissions by 2050. Citi has been acutely focused on making sure that the organization is communicating its sustainability leadership and progress on its net zero targets. Think Out of the Box Sharing advice for the next generation of finance leaders, Maria expresses, “You have to think out of the box. You must have a level of intense curiosity and tenacity, and you have to get out of your comfort zone because the world is evolving very quickly. You have to be willing to move at a faster pace and at the same time willing to make sure that you are pivoting with the changes occurring in the financial service sector. “We are continuously evaluating potential disruptors to the financial services industry and how we can leverage these trends to drive excellence in our operating systems. We are continuing to make strategic investments in technology to enhance the client experience,” shares Maria. Maria describes her and the organization’s efforts by stating, “We’re focused on the transition. It is important from an environmental and social responsibility perspective that we have constructive engagement with our clients on this topic” Maria says, “At Citi, we continue to invest and innovate in several areas to maintain a competitive advantage. The first is leveraging new technologies. The second is improving delivery capability by changing the way we work. And the third is by rapidly deploying our solutions across Citi’s unmatched global network.” “Stay close to your clients during this unprecedented time of change. This is a wonderful opportunity to distinguish yourself and the bank given your differentiated advice and execution. Build your team and work as a team.” “I have certainly taken a great interest to make sure, as a leader in the committee related to the energy transition, that we increase the knowledge and the skillset of the finance professionals and banking experts. We want to make sure that they are conversant in this new key area that impacts all of our Technology has and continues to rapidly evolve financial services. It impacts everything from the products and services companies offer its clients to how people work and interact with their colleagues every day. Maria uses an example to describe the technological impact by expressing, “Recently our Treasury and Trade

Founder & CEO 16 17 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

18 19 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

Emerging Trends and Best Practices T he landscape of business leadership is constantly evolving, and as we look to the future, it is essential to examine the emerging trends and dynamics that will shape the way leaders navigate their organizations. The future of business leadership holds both exciting possibilities and unique challenges, requiring leaders to adapt and embrace new approaches. In this article, we will delve deeper into key areas that will define the future of business leadership and explore strategies for success in an ever-changing world. foster a culture of innovation and digital literacy within their organizations, enabling them to leverage these technologies to drive efficiency, enhance customer experiences, and uncover new business opportunities. Effective leaders will have a deep understanding of technology trends, stay informed about disruptive innovations, and proactively adapt their strategies to stay ahead of the curve. Exploring Exploring ExploringThe Future of Business Leadership Leadership Leadership Navigating Disruptive Market Forces: The future of business leadership will be characterized by intense market disruptions and rapid changes in consumer behavior. Leaders must be agile and proactive, capable of identifying emerging trends and shifts in the competitive landscape. The ability to anticipate market changes and act swiftly will be crucial for staying relevant and maintaining a competitive edge. Future leaders will need to foster a culture of Embracing Digital Transformation: In the coming years, digital transformation will continue to revolutionize industries across the globe. Business leaders must recognize the potential of emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. They need to 20 21 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

continuous learning and encourage their teams to embrace change, take calculated risks, and think outside the box. and strategies will be well-prepared to navigate the challenges and seize the opportunities that lie ahead. By fostering innovation, cultivating strong relationships, and leading with integrity, the business leaders of the future will drive their organizations towards sustainable success in a rapidly changing world. Cultivating Emotional Intelligence: In an era of automation and digital connectivity, leaders will need to place an increased emphasis on emotional intelligence. Understanding and effectively managing emotions, both their own and those of their teams, will be essential for building strong relationships, fostering collaboration, and inspiring employee engagement. Leaders who can empathize, communicate effectively, and motivate their teams will be better equipped to navigate complex challenges and drive organizational success. Embrace technology: Business leaders of the future will need to have a deep understanding of emerging technologies and their potential impact on business. Technologies like artificial intelligence, blockchain, and automation will transform industries, and leaders who can leverage these technologies effectively will have a competitive advantage. Foster a culture of innovation: In a rapidly changing business landscape, innovation will be critical for success. Future leaders should create a culture that encourages creativity, risk-taking, and continuous learning. They should promote collaboration and empower employees to contribute ideas and experiment with new approaches. Global Mindset and Cultural Intelligence: The future of business leadership will be marked by increasing globalization and interconnectedness. Leaders must possess a global mindset, which involves understanding diverse cultures, markets, and global trends. Cultural intelligence will play a vital role in building relationships with international partners, managing diverse teams, and expanding into new markets. Leaders who demonstrate cultural sensitivity, adaptability, and the ability to bridge cultural gaps will be well-positioned to lead multinational organizations and navigate the complexities of a globalized world. Develop digital literacy: As businesses become increasingly digitized, leaders must develop a strong digital skill set. This includes understanding data analytics, digital marketing, cybersecurity, and the use of digital tools for communication and collaboration. Digital literacy will be essential for making informed decisions and driving digital transformation. Purpose-driven Leadership: Emphasize sustainability: With growing environmental concerns, businesses are expected to prioritize sustainability. Future leaders should incorporate sustainability practices into their business strategies, such as reducing carbon footprint, implementing renewable energy sources, and promoting ethical and socially responsible practices. This not only benefits the planet but also improves brand reputation and attracts conscious consumers. In the future, successful leaders will be those who can inspire and unite their teams around a shared purpose. Millennial and Gen Z employees, in particular, seek meaning and purpose in their work. Leaders who can articulate a compelling vision, align it with the organization's values, and foster a sense of purpose among employees will attract and retain top talent. Purpose-driven leaders prioritize social responsibility, sustainability, and ethical practices, ensuring that their organizations make a positive impact on society while achieving business goals. Cultivate diversity and inclusion: The future of business leadership will involve fostering diverse and inclusive work environments. Leaders should value diversity in terms of gender, race, ethnicity, age, and background, as diverse teams bring different perspectives and ideas. Inclusive leadership involves creating a safe and supportive environment where everyone feels valued and empowered to contribute. Embracing Future The future of business leadership will require a combination of adaptability, technological acumen, emotional intelligence, cultural awareness, and a strong sense of purpose. Leaders who embrace these qualities 22 www.ciolook.com | April 2023 |

Caroline Andreola An Assertive Leader Navigating and Transforming the Complexities of Risk Management “ Changes are not easy. But with the transformation of society, and I n today's fast-paced business world, managing risks has become more critical than ever. With companies facing numerous challenges, from market volatility to changing regulations, having a robust risk management strategy is essential. area, in the technology market, in 2016. Since then, I've been very curious to learn new methodologies to be able to deliver better results. The challenge of implementing new work formats within large companies lies in changing the mindset and structuring processes that are already part of the company's and employees' DNA. as a consequence of the market, As a seasoned professional with years of experience in the field, Caroline Andreola, the Head of Customer Success at Buonny, understands the unique challenges that businesses face in managing their risks. Their expertise lies in developing and implementing customized risk management solutions that align with their client's specific needs, ensuring their businesses are protected against potential threats. Through her leadership and guidance, Caroline has helped countless companies across various industries achieve their risk management objectives. this “ The pillars of my work have always been focused on: People, processes, and technology. With mistake-based learning over time. Much more than my knowledge and solo work, I needed complementary skills, diverse thinking, and the ability to execute. The key is people; I need to keep investing in self-knowledge and soft skills to improve myself as a human being and give my team the leader they deserve! transformation has become inevitable. Enlighten us on how you have been impacting the dynamic industry through your expertise in the market. We at CIOLook interviewed Caroline on her role in Buonny and the services they provide. Let's dive into the insights of the interview! I had a dream when I started my career in the Customer Success area in 2017-To be able to deliver the best experience to customers from the most diverse segments. Brief our audience about your journey as a dynamic leader until your current position at your company. What challenges have you had to overcome to reach where you are today? Working with clients is about "serving", and building customer management machines, with this look at "the customer" and not just at the result of organizations, using behavioral data and technology to deliver to customers in a personalized manner, the grounds why I consider being one of my greatest contributions to the industry. I have a degree in International Relations, a specialist in strategic management, and I have always been fascinated by the business world. I was raised by a family of entrepreneurs, which taught me from an early age to have a passion for serving and dealing with customers well. Caroline Andreola Head of Customer Success - Smb Buonny The international recognition I received for the work carried out (since 2020 "I am Top 100 CS Strategist" I started my career in the Sales and Customer Relations 24 25 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? and in "2022 Top 50 Women Leaders CS") opened many doors for my voice to reach more people and companies. My total delivery for this purpose of sharing what I was pioneering and learning, accelerated the range of my voice to more people. Sharing my experiences and lessons learned, helped and still helps many professionals and companies to carry out this transformation. The world has undergone strong transformations in recent years. Anthropological changes have transformed us as individuals, and as a society, consequently altering the market dynamics. According to trend studies (Zendesk 2023) "Nowadays, 61% of customers say they are willing to leave the company after just one bad experience related to customer service". We need to do what customers need and deliver what they don't expect. Describe in detail the values and culture that drive your organization. Buonny was born in 1995, and the origin of its name carries its purpose: "Goodwill to serve". Its culture is very strong in this purpose, fed and driven by our CEO and founder, Eliel Fernandes, to serve not only customers, but also employees, partners, and the market. Therefore, we are moving towards a more tactical and strategic model of customer management, applying methodologies and technologies that take us to the next level of delivery, which, regardless of the number of customers we have, our delivery will be personalized and efficient for all customers and partners. For two years, Buonny has been part of the Nstech Group (the most complete open logistics platform in the world) and has been working hard to be the biggest and best technology company for risk management and logistics, focusing on being an active part of a sustainable and healthy future. Buonny's Principles: Where do you envision yourself to be in the long run, and what are your future goals forthe organization? Being part of the Buonny team in this expansion phase is an exciting challenge. I strongly believe that the purposes are aligned with my career moment and I feel prepared to join the team in favor of consistent deliveries and learn a lot from so many inspiring professionals and entrepreneurs who are part of this ecosystem. The company places a strong emphasis on customer focus and maintaining a service-oriented attitude. Agility, transparency, and efficiency are key values that guide the company's operations. The company prioritizes simplicity, humility, and adaptability, with a focus on constant learning and improvement. The company values an innovative and data-driven tech culture. The company is committed to delivering results for customers, partners, investors, and shareholders alike. The company is dedicated to strengthening its ESG culture. The company values participatory management, commitment, and leadership from its employees. Ÿ Ÿ makes all the difference, as I work in the team's relationship and management of these clients. work in partnership with other areas. Don't forget that people are the key to the success of any business. Ÿ Looking at the short and medium term, I hope to be able to dedicate myself to the fullest to meet the expectations of this crucial moment, working to change the mindset and contributing not only to delivering better experiences for Buonny customers and partners but also to transforming the market as one all. Speaking of my area of expertise, the Customer Success methodology is already the innovation of the old 'Customer Relationship'. Automations are part of our reality, but I always try to remind our team that, although technology facilitates, aggregates and meets demands, we cannot forget about humanization, because on the other side of the machine, telephone or smartphone, we have another human being in need of care. Put feeling into what you do, and be passionate about the difference you make to a business, group of people or market. This realization of waking up every day to do what makes you happy is priceless. Ÿ Ÿ What would be your advice to budding entrepreneurs who aspire to venture into the dynamic industry? Ÿ Ÿ My advice will always be based on my experience and history-Dream big, without losing focus, dedicate yourself and deliver. These three points depend only on you. I have been trying to go deeper into concepts such as Artificial Intelligence and Machine Learning to innovate deliveries with customers, in an increasingly personalized way. These technologies can bring us, beyond the analysis and processing of large volumes of data supporting cost and time effectiveness. Undeniably, technology is playing a significant role in almost every sector. How are you advancing towards technological innovations to make your solutions resourceful? Also, invest in self-knowledge, always be aware of market news and go for execution. If you make mistakes, make mistakes quickly and without attachments move on. Make connections, as well as I am part of a company that has been investing heavily in technology to innovate products and services. This 26 27 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

Effective Choices practical strategies for honing this crucial leadership ability. Learning The Art of Decision Making Understanding the Significance of Decision-Making: Effective decision-making is the cornerstone of successful leadership. Decisions shape the direction of organizations, determine resource allocation and influence outcomes. In today's dynamic business landscape, leaders must make decisions swiftly and confidently, considering both short-term implications and long-term consequences. Developing Decision-Making Competence: Information Gathering: Gathering relevant information is vital for making informed decisions. Leaders need to identify credible sources, analyze data, and seek diverse perspectives to gain a comprehensive understanding of the situation. Analytical Thinking: Decision-making involves logical and analytical thinking. Leaders should be capable of evaluating alternatives, assessing risks, and predicting potential outcomes. Utilizing tools like cost-benefit analysis, SWOT analysis, or decision matrices can aid in structured decision-making. Embracing Intuition: While data and analysis are crucial, intuition and gut instincts play a role in decision-making as well. Future leaders should learn to balance rational thinking with their intuition, drawing on their experience and expertise to make intuitive judgments when necessary. Collaborative Approach: Inclusive decision-making promotes employee engagement and fosters a sense of ownership. Leaders should involve key stakeholders and encourage open dialogue to gather diverse perspectives and insights. Collaborative decision- making also enhances collective intelligence and innovation within the organization. I n today's fast-paced and complex business environment, decision-making is a critical skill for effective leadership. Every day, leaders face numerous choices that can have a profound impact on their organizations and stakeholders. However, with the rapid evolution of technology, globalization, and increasing uncertainty, decision-making has become even more challenging. Risk Management: Effective decision-making requires a keen understanding of risk. Leaders should evaluate potential risks and develop contingency plans to mitigate negative consequences. Taking calculated risks is often necessary for growth and innovation, but leaders must also be prepared to adapt and learn from failures. Mastering the art of decision-making is essential for future leaders to navigate through ambiguity, seize opportunities, and drive success. This article explores the importance of decision-making skills and provides 28 29 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

Enhancing Decision-Making Skills: Embracing Failure and Learning: Decision-making inevitably involves risks, and leaders should be willing to accept and learn from failures. Embracing a growth mindset and viewing failures as opportunities for learning and improvement can lead to better decision- making in the future. Encouraging experimentation and creating a safe space for learning from mistakes is crucial for fostering a culture of continuous improvement. Continuous Learning: Decision-making is a skill that can be refined over time. Leaders should actively seek opportunities to learn, whether through professional development programs, mentorship, or seeking feedback from peers. Reflecting on past decisions and outcomes can provide valuable insights for future improvements. Embracing Diversity: Diverse perspectives contribute to well-rounded decision-making. Leaders should build diverse teams and foster an inclusive culture that encourages constructive dissent and alternative viewpoints. This approach helps to minimize biases and overcome blind spots. Emotional Intelligence: Emotional intelligence plays a vital role in decision-making. Leaders should be aware of their own emotions and understand how emotions can impact judgment. They should also consider the emotions of others involved in the decision-making process and strive for empathy and effective communication to build consensus and alignment. Managing Decision-Making Fatigue: The volume and complexity of decisions can lead to decision fatigue. Leaders should prioritize self-care, manage their energy levels, and delegate decision-making when appropriate. Cultivating mindfulness practices and maintaining work-life balance can also enhance clarity and quality of decisions. Long-term Thinking: Future leaders should adopt a long- term perspective when making decisions. Instead of focusing solely on immediate gains, they should consider the potential long-term consequences and sustainability of their choices. Balancing short-term needs with long-term vision helps in making decisions that benefit the organization in the long run. Aspects of Progress Adaptability and Flexibility: The business landscape is ever-evolving, and leaders must be adaptable and flexible in their decision-making approaches. Being open to new information, feedback, and changing circumstances allows leaders to adjust their decisions as needed and seize emerging opportunities. Ethical Considerations: Future leaders must prioritize ethical decision-making. They should consider the moral implications of their choices and ensure that decisions align with organizational values and principles. Taking an ethical stance builds trust, enhances reputation, and fosters a positive work culture. Continuous Evaluation: Decision-making doesn't end once a choice is made. Future leaders should establish a system for evaluating the outcomes of their decisions and learn from the results. This feedback loop enables leaders to refine their decision-making skills, identify patterns, and make adjustments for future decisions. Data-Driven Decision Making: In an era of big data and analytics, leaders should leverage data to inform their decision-making process. They should cultivate the ability to interpret and analyze data effectively, using it as a foundation for making strategic and operational decisions. Data-driven decision-making minimizes guesswork and biases, leading to more objective and informed choices. In the future, the ability to make effective decisions will be a defining characteristic of successful business leaders. By understanding the importance of decision- making, developing core competencies, and continuously enhancing decision-making skills, leaders can navigate uncertainty and drive organizational success. With practice and a commitment to learning, leaders can hone the art of decision-making and make a positive impact in their organizations and the broader business world. Scenario Planning: Future leaders should embrace scenario planning as a tool to anticipate and prepare for different future scenarios. By envisioning various possible outcomes and developing contingency plans, leaders can make more robust decisions and adapt quickly to changing circumstances. 30 www.ciolook.com | April 2023 |

audia Mea An Inspiring Leader Building a Supportive and Inclusive Culture for Women An Inspiring Leader Building a Supportive and Inclusive Culture for Women An Inspiring Leader Building a Supportive and Inclusive Culture for Women Claudia Meira CIO T Unilever Latin America he manufacturing industry has experienced significant changes in recent years, with companies increasingly embracing technology to streamline operations and enhance customer experiences. To remain competitive, businesses must stay ahead of the curve in terms of innovation, digitalization and agility. In the early days, very few women were interested in technology, but my passion for the industry drove me to overcome obstacles and develop expertise. Balancing motherhood and my career was a significant challenge for me, but with evolving society it has become less of an impediment. and Brazil However, there are still obstacles, such as a lack of investment and awareness in schools about opportunities in the field of technology and unconscious bias towards male candidates in companies. I have been fortunate to work in companies that support women, creating a confidence-inspiring environment for women to develop professionally while balancing family demands. In this context, the role of Chief Information Officers (CIOs) is becoming increasingly critical, with these professionals tasked with driving technological transformation and ensuring companies are thriving towards perpetual betterments. At Unilever Latin America and Brazil, Claudia Meira (CIO) stands out as a leader in this space. With years of experience and a wealth of expertise, Claudia has been at the forefront of driving innovation in the Consumer Goods sector. Her commitment to leveraging technology to improve customer experiences, streamlining operations, and optimizing supply chains has earned her a reputation as a trusted partner for companies in this industry. We at CIOLook interviewed Claudia on her approach to digital transformation impacting the manufacturing and retail industry has enabled Unilever to achieve success in this challenging and rapidly-evolving space. Enlighten us on how you have been impacting the dynamic industry through your expertise in the market. Although I may still be part of a minority in my field, I'm optimistic about promoting gender diversity. At Unilever, we already have a significant number of At Unilever, we recognize that to make sustainability a part of everyday life, we need to go beyond being merely sustainable and become truly future-proof. Let's dive into the insights of the interview! Brief our audience about your journey as a dynamic leader until your current position at your company. What challenges have you had to overcome to reach where you are today? With 28 years of experience in the IT industry, I have witnessed the evolution of gender diversity in the field. 32 33 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

of the new projects to have assertive change management for the adoption of each solution. The solution can be amazing but if the business team doesn't support it, the risk of failure will be high. women in technology, and I participate in mentoring groups through our WomenUP program. The program is a necessary link and support for inclusion processes to occur in a well-founded manner, guaranteeing results and integration into the company's culture and work environment. that contributing to a fairer and more inclusive world is part of its business strategy. Unilever has a duty to work towards ensuring that opportunities are equally accessible to all. The company is accelerating its equity, diversity, and inclusion agenda inside and outside Unilever as part of an ecosystem of organizational actions and processes. What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? Unilever has been planning and developing mentoring programs for women for many years. The idea of creating mentoring programs for women in the company came from the TRESemmé brand and research done in partnership with the International Center for Research on Women. The program is available to any Unilever Brazil employee who identifies as female, regardless of their job level. While there has been progress in the market, there is still a lot of work to be done in companies and society. As a leader, I understand the significance of technology in the modern business landscape. Artificial intelligence and machine learning have become essential in predicting consumer trends, optimizing supply chain processes, enhancing customer experience, and developing innovative products. Similarly, the Internet of Things (IoT) offers real-time data collection and analysis to track products, identify potential bottlenecks, and optimize production efficiency. Undeniably, technology is playing a significant role in almost every sector. How are you advancing towards technological innovations to make your solutions resourceful? Also important, is our self-contribution to society. I am part of MCIO association which has the purpose to increase and support the representativity of women in technology, not only in Brazil but in other countries as well. Having participated as a co-author for 2 books (IT in High heels and Women in Tech), I have had the motivation to inspire young people to choose technology as a career of choice. At Unilever, we recognize that to make sustainability a part of everyday life, we need to go beyond being merely sustainable and become truly future-proof. This means being fully digitalized, faster, and more adaptable to anticipate significant changes in the industry. Understanding customer and consumer behaviors is essential to generating new business and succeeding in a highly competitive market. Augmented and virtual reality (AR/VR) can create immersive and personalized shopping experiences, thus building a deeper connection with consumers. To embrace the potential of technology, I adopt an ambidextrous leadership style by creating a bi-modal structure that balances day-to-day operations and experimental projects. I strongly believe in empowerment and fostering a fair and trust environment, resulting in a collaborative and agile workplace. What would be your advice to budding entrepreneurs who aspire to venture into the dynamic industry? It's critical to 'walk the talk' and offer quality products and services that meet expectations. To achieve this, our team must work collaboratively and use technological resources that optimize the journey of delivering innovations and services in an agile and assertive manner. Even though we are a global company, we can create and implement new projects from the region and scale them globally by working as a one-tech team. In my career, people have always been a priority to build solutions that meet the expectations of our customers. It's important to listen to the voices of different customers and generate a sense of purpose and belonging in the team to succeed. I've had the privilege of working on different projects, from implementing Internet banking to digital transformation for sales managers, and I've seen amazing benefits so far in my career. Choose something to do that you love, which motivates you. Have fun! Understand the purpose of your company and check if it relates to your self-purpose. Understand the needs of your customers and consumers to better fit your strategy. Be open to learning every day and adapt yourself to constant and fast changes. Stay connected to innovation and trends. Focus on building relationships; the network is important to move with the agenda and create cases of success. Work with transparency, accountability and ethic. Don't give up; we have good days and bad days. Ÿ Ÿ Where do you envision yourself to be in the long run, and what are your future goals forthe organization? Ÿ We need to continue focusing on diversity and inclusion to have, in fact, a plural environment at all levels of the organization. Society expects this kind of support and contribution from the companies, and this will consequently support the companies to grow as well. Technology is a key enabler for that kind of support. Ÿ Describe in detail the values and culture that drive your organization. The right balance of the project portfolio is also important to: Ÿ Unilever believes that successful companies are those that take a stand and act on social and environmental issues, rather than just causing less harm. Keep the operation running such as the regulatory projects. Capture savings as the ones that bring process simplification in the back-office. Increase revenue like the ones improving experience or enabling new services for our customers and consumers. Experiment with testing and learning. Ÿ Ÿ Ÿ Ÿ In the future I see companies with better productivity due to a better connection (5G), still more integrated by IoT: Internet of the Things and Artificial Intelligence. We need to combine the best technology offers to support business and contribute to the environment and society, like waste and plastic reduction. Its purpose is to make sustainability commonplace in people's lives, and the company believes that brands with purpose grow, companies with purpose last, and people with purpose thrive. The company has a long tradition of being a leader in sustainability and prepared for the future. Ÿ Ÿ Strong governance of the portfolio to balance the different needs is key in our day-by-day where ideas emerge from everywhere. It is fundamental for the partnership with the business teams for the co-creation Unilever's journey toward equity, diversity and inclusion began 15 years ago. The company believes 34 35 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

Ivonne Kins s the global demand for fresh and healthy foods continues to rise, companies are seeking innovative ways to meet the needs of their consumers. In the highly competitive fresh fruits industry, it is crucial for businesses to have a strong marketing and innovation strategy to stay ahead of the curve. The 10 Most Powerful Latinas in Business, 2023 “ As a marketing organization representing avocado growers and packers, our responsibility is to build brand equity and accelerate avocado demand. By fostering a community ingrained with understanding and appreciation for our brand, we are able to determine and shape the role we play The strategic marketing leader building one of the most innovative brands in the industry: Avocados From Mexico A My life in the US began in 2001 when I moved to Dallas, Texas from Venezuela, with just a degree in advertising and little experience. Joining Temerlin McClain by landing a job managing the advertising account for the world's largest airline cemented my passion for creating and building new, innovative ideas. Later on, I moved to grow businesses and brands but my passion for building, growing, improving and innovating and finding solutions to the most challenging problems persisted throughout my career. in consumers' lives.“ Avocados From Mexico has been leading the way in this area establishing a strong reputation for delivering highly innovative and disruptive marketing strategies. To support this innovative approach, the company's Head of Marketing and Vice President of Innovation - Ivonne Kinser, brings a wealth of experience and expertise to the role. I believe that everyone has a mission in life that is fulfilled through pursuing their passions. Although my path has not always been easy, I am proud of the journey I have taken and the impact I have made in the marketing industry. I often reflect on the challenges I have faced and the network of support that has helped me along the way. With an innovative mindset and deep understanding of the creative process, she is responsible for driving the company's marketing and innovation initiatives. Through a combination of strategic and creative thinking, and collaboration with other teams within the company, Ivonne is poised to continue guiding the organization through its innovation journey to maintain its position as the most innovative fresh produce brand in the industry. Ivonne Kinser Head of Marke?ng – Vice President, Marke?ng & Innova?on Avocados From Mexico Despite the rough patches, I am grateful for the opportunities I have been given and proud to have found my tribe among those who share my commitment to thinking differently and defying convention. Ultimately, my journey has taught me that only those who have the courage to be true to themselves will succeed and leave a lasting impact. My Philosophical Musings: THINK We at CIOLook interviewed Ivonne on creating dynamic changes in the field of marketing. Can you tell our readers more about what you do and what you think sets you apart from others? My next big news is the publica?on of a book which is coming out in July. I'm a big believer that deep cri?cal thinking can unveil hidden solu?ons to any challenge, regardless of its level of difficulty, and that crea?ve thinking is one of the most powerful skills of our ?me. For the past two years, I've spent most of my free ?me thinking deeply about this topic, and the result is one of the most beau?ful projects I've embarked upon, a book that uncovers the extraordinary power of our minds as cri?cal thinkers. Let's dive into the insights of the interview! If I can summarize what I do and my talents in a few sentences, I would say that I'm a growth-oriented builder and a problem solver. Brief our audience about your journey as a dynamic leader until your current position at your company. What challenges have you had to overcome to reach where you are today? My upcoming book THINK is an explora?on of original, cri?cal and crea?ve thinking through the lens of my own crea?ve philosophy. It delves into the very essence of what it means to be human and provides a ra?onal, abstract and methodical examina?on of reality. Philosophy, the love of wisdom, is the guiding principle behind my journey of reflec?on, self- expression and enlightenment. I'm excited to share my insights and ideas and to encourage a deeper apprecia?on for cri?cal and crea?ve thinking. In today's rapidly changing world, these skills are more important than ever, and I hope that my book will inspire others to embrace them and unlock their full poten?al. I believe that every person has talents and passions that make them unique and that set them apart from everyone else. In my case, I believe that it is my relentless pursuit of innovation driven by an intrinsic constructive dissatisfaction. Throughout my 25 years career, I have never been content with following the status quo, which has led to a winding journey full of experimentation, personal growth and self-discovery. 36 37 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

Undeniably, technology is playing a significant role in almost every sector. How are you advancing towards technological innovations to make your solutions resourceful? As I describe it in my upcoming book to come out this July, THINK–The manifest for Creative and Critical thinkers, constructive dissatisfaction, the alchemy of non-conformism, where discontent with the status quo is transformed into a catalyst for progress and innovation. behind the next significant change in marketing. The wealth of data available to marketers today is both a blessing and a curse. Still, with the power of AI, we can extract valuable insights and use them to shape more effective marketing strategies. Ÿ I strongly believe that technology should be an enabler, not a driver. In other words, technology should augment our performance and enhance our capabilities rather than replace them. The real power of data and AI lies in their ability to drive innovation and help companies stay ahead of the curve. At my company, we're investing in data analytics to ensure that we have the tools and expertise to deliver cutting-edge solutions that drive real results for the brand. What has been the most important lesson you've learned along your journey? I would say that we humans are not one-fits-all, and neither are companies. We need to strive to find "our tribe", meaning the people and the companies that allow us to bring out the best in us, that create the conditions that let our talents flourish and that bring us joy and fulfillment. In my work, I've always approached technology with this mindset, looking for ways to use it as a tool to help us achieve our goals more efficiently and effectively. As we continue to develop new technologies, it's important that we consider their broader implications and take steps to ensure that they are used for the greater good. Where do you envision yourself to be in the long run, and what are your future goals forthe organization? I've been fortunate to work with great leaders and talented teams and drive meaningful results for my organization. In the long run, I see myself continuing to serve in a leadership capacity, helping to guide the company through the next stages of growth and development. A good work-life is one in which we don't compromise our values, our beliefs and our passions but instead remain true to ourselves regardless of the circumstances. What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? Enlighten us on how you have been impacting the dynamic industry through your expertise in the market. I'm a firm believer that the combination of data and AI, specifically generative AI, will be the driving force Looking ahead, my future goals for the organization are centered around driving continued growth and success for the brand. I'm committed to continue to find innovative solutions to the challenges we face and to help the company achieve its long-term vision. stay true to our original intentions. It's a reminder of who we are—and what inspires us to fulfil our purpose. If we ever find ourselves at a crossroads, unsure of the way forward, we reflect back to our mantra. I believe that my passion for staying up-to-date with the latest marketing trends and technologies allows me not only to apply this knowledge to my work but also to share it with anyone who wants to hear it. What would be your advice to budding entrepreneurs who aspire to venture into the dynamic industry? The five values are the guiding principles by which we make decisions and how we collectively agree to operate, behave, and interact with one another: For years, I have been donating my time and sharing my thoughts and insights as a speaker and thought leader on creativity, disruptive marketing and innovation through hundreds of industry conferences, colleges and universities. My belief in innovation and creativity ensures my commitment to sharing my expertise and insights to help drive meaningful results for the industry as a whole. My advice to budding entrepreneurs who aspire to venture into the dynamic marketing industry is to be bold and persistent while staying focused on the fundamentals. This is an industry that's constantly evolving, and it requires a willingness to take risks and try new things; understanding the target audience and stepping forward accordingly is important. We Got You! Trust and respect empower us to be our very best. Always. Ÿ All for One. We recognize and respect our differences—they're what make us so successful! Ÿ Smart Performance. Demanding excellence in creative marketing is key to cultivating the pathway to our success. Ÿ Describe in detail the values and culture that drive your organization. Another key piece of advice is to surround yourself with talented and motivated people. The marketing industry is a team sport, and having the right people on your side can make all the difference. Seek out mentors, advisors and partners who share your vision and can help you achieve your goals. We make people fall in love with Avocados from Mexico. Innovation That Matters. We are curious-minded and have a relentless passion for the disruption that delivers results. Our ideas are constantly evolving. Ÿ Our culture is also rooted in our purpose: Why We're Here. And that is to nurture hearts to live life deliciously. This is the magic that makes us tick and what gives Avocados From Mexico personality and soul. Our mantra is more than a phrase. It's our promise to Spark the Good Vibes. It means working hard, living vibrantly, and spreading positivity in everything we do. Ÿ 38 39 www.ciolook.com | April 2023 | www.ciolook.com | April 2023 |

The 10 Most Powerful Latinas in Business 2023