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Stay ahead of the curve in 2022 by keeping an eye on the 10 Most Powerful Business Women who are making waves in the industry. Gain valuable insights from their exceptional achievements and leadership styles. Discover their strategies, innovative approaches, and success stories to inspire your own entrepreneurial journey. Stay informed and empowered by following these influential women who are reshaping the business landscape.
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www.primeview.co May 2022 ???1 Most Powerful Business Women to Watch in 2022 Indiana Gregg Wedo | Founder & CEO
Editor's Note BREAKING THE PATRIARCHY W roles. In some of the roles, women are still ignored and taken less seriously than their male counterparts. Currently, to be an efficient leader, people need to stay in touch with the ongoing technical needs and changes. Thanks to the versatile needs of the industry, it is imperative to adapt to these changes to be a successful business leader. ith the advancement of women empowerment and societal changes, we can regularly see women in leadership roles. However, we can’t ignore the fact that male-dominated industry still exists in most leadership Generally, women leaders hold the key to bringing a massive change to the planet. They feel the need to bring much-needed positivity and impact their business for good. Keeping an environment full of supportive people helps women leaders to a large extent. It allows leaders to be confident in their decision-making process, which eventually helps with better ROI. Women tend to be much more responsible and lead with empathy in their ways of leading a team. We can easily expect that women leaders will soon represent many versatile roles. So, it becomes necessary to stay ready and keep the desire burning to lead all the industry sectors. Women leaders are always prepared for various opportunities and challenges coming their way. They are also aware that their role in society and the industry is for a higher cause. In this edition of “The 10 Most Powerful Business Women to Watch in 2022”, we have carefully curated a list of the most powerful businesswomen setting new benchmarks for excellence in their respective sectors. Featuring this edition is the Cover Story of Indiana Gregg, the founder, and CEO of Wedo, a communications and banking services application that allows anyone to set up video and audio chats, take payments in-stream, send and receive invoices & money and transact like a global company without the hassles and costs. Indiana has founded five companies and has never been employed. She is a former U.S. national dance champion, was a recording artist as a young single mother of three, and later developed the streaming platform ‘Kerchoonz,’ a music industry first and helped form the basis of the digital music streaming industry. Lets Read !
The Home of Business Solutions The 10 Most Powerful Business Women to Watch in 2022 FOLLOW US ON CONTENT Managing Editor-SONAL K prime_view_magazine @Prime_View Editorial Staff -STEVE R. DAVID S @PrimeViewMagazine Prime View Magazine WE ARE ALSO AVAILABLE ON DESIGN CONTACT US ON Visit: https://primeview.co Email: editor@primeview.co Visualiser-NAMRATA C , ANUSHKA B. SALES Sales & Marke�ng Manager-SAM K. TO SUBSCRIBE Prime View Magazine Copyright @ 2022 Prime View Magazine. All Rights Reserved. Reproduc�on in whole or part of text, images or graphics without a wri�en permission from the publisher is prohibited. View & Opinions expressed in this publica�on are not necessarily those of the magazine and accordingly, no liability is assumed by publisher thereof. DEVELOPMENT Business Development Manager- RICHARD D. Business Development Execu�ve-SAM D. , Patrick Duffey WWW.PRIMEVIEW.CO MAY 2022
C O V E R S T O R Y 08 Indiana Gregg Adding Value to All Modern Users ARTICLES 22 30 Jan Cavelle Wendy Pease
C O N T E T S 12 Dr.Angela Butts Chester ??????????????????? ????????????? 18 Ingrid Vasiliu-Feltes Helping Organizations to Manage Confidential Data and Optimize their ROI 26 Petra Rohmann Building Innovative Solutions for Testing Tasks
The 10 Most Powerful Business Women to Watch in 2022. As a techie who has been developing tech for more than 25 years, she has founded five companies and has never been employed. She is a former U.S. national dance champion, was a recording artist as a young single mother of three, and later developed the streaming platform Kerchoonz, which was a music industry first and helped form the basis of the digital music streaming industry. Indiana believes in conscious capitalism that empowers people to do what they love. She has been in the fintech industry for the past decade, and she loves to innovate and develop in this space. Indiana Gregg Wedo | Founder & CEO The common threads throughout her career have been creativity, problem-solving, and an intense focus and persistence. Going back to the early days, the decision that influenced her the most was having children and the responsibility to provide for them, along with the desire to create a career path where she could grow. Indiana is a curious person, so she is constantly learning and upgrading her “system” and her toolkit of knowledge. Adding Value to All Modern Users M in-stream, send and receive invoices & money and transact like a global company, without the hassles and costs. eet Indiana Gregg, the founder and CEO of Wedo, a communications and banking services application that allows anyone to set up video and audio chats, take payments Improving People’s Lives Wedo is a set of tools that are as easy to use as any social 08 08
“ media app. With the app, clients can point, shoot, and live stream to up to a million people per call, connect with their clients, and have a steady communication flow with them in a one-to-one or group setting. The Wedo team has built the platform so that virtually any business can use the app to save the time, money, and energy it takes to chase down payments and have an easy workflow with their customers, family, or audiences. It is designed to improve people's lives and level the playing field for small businesses and freelancers everywhere. Not all storms arrive to disrupt your life. Some storms come in order to clear a path for you The best part of Wedo is that businesses of all sizes, including small businesses, freelance consultants, and entrepreneurs with large teams, can benefit from it. The company is fully focused on the seamless tech that empowers its customers. The Wedo team believes that the best way to establish faith and trust is through transparency, honesty, and clear communication. Ensuring a good customer experience, transparent terms, and a fair deal is what people want and need, and it is what the team at Wedo is after. It is a team made up of dedicated multicultural and diverse people who love their work. It starts with the Wedo team and spreads to the outer world. “ Mentor’s Guidance Indiana sums up what they do with this statement: “We are humans helping humans to help more humans.” Indiana feels she got where she is today by being true to herself and others and doing the things she loves: growing and leading teams, building things, and creating in general, regardless of the industry. Making a consistent commitment to her education has probably been the best decision she has ever made, as it has given her the freedom and flexibility to pivot in her journey as a creator. Tackling Challenges There are always challenges when a company grows from a small unit of people into a larger organization and then onward to scale. The main challenge is to fill roles within the company with people of integrity and the skill sets the company needs for near-term and long-term success. Cultural fit is very important to the team. As an organization, Wedo appreciates a mixture of hard skills and soft skills, but soft skills, in particular, are very important in a diverse team like theirs. The energy of the team is infectious, and as the founder, Indiana wants to keep it that way. She has had several mentors, advisors, and coaches throughout the period who have helped her, nurtured her, taught her, and befriended her. Without them, she wouldn’t be the person she is today. She considers herself lucky in school and university to have had outstanding teachers and professors; amazing men and women who took an interest in her from an early age. She has great parents who believed in her, supported her, and 09 09
loved her, and she has learned a lot from raising three children of her own. As a leader, her life has been a beautiful combination of years of hard work, humility, and love. Future Roadmap Wedo plans to continue to innovate boldly, create great products and features, and roll out globally. Indiana is most excited about helping millions of people live their dreams and start or grow their businesses using Wedo’s tools. She is looking forward to watching them build their communities via the application and feel the support of their peers, so they can grow and develop the next generation of brilliant entrepreneurs. 10 10
Dr. Angela Butts Chester Pastoral Counsellor | DR ANGELA CHESTER 12 12
The 10 Most Powerful Business Women to Watch in 2022 ??????????????????? ?????????????? M speaker, radio and TV host, cancer survivor, and author. She has built a career spanning more than 20 years and thousands of people counselled. She has also served as an Associate Pastor and has built a reputation as a thought leader on issues related to motivation and Christian empowerment. Reaching the Target Audience eet Dr. Angela Butts Chester, is a Pastoral Counselor of New Life Pastoral Counseling. Dr. Chester is a professional Dr. Chester understands her audiences are vary between radio and TV yet they both agree that faith and books are important. Each book is as different as the author who wrote it; interviewees include Young Adults to Senior guests, from various backgrounds, ethnicities, and areas of the world. So, branching out to include more genres of books allows Dr. Chester to introduce her show to an even bigger audience. One way she is doing this is by included more Awareness Day events. It all started when Dr. Chester was 16. After having a conversation with her Pastor, Dr. Chester shared how she loved helping others find solutions, sharing her faith, but and also teaching the scriptures to empower Christians. Her pastor informed her that was the role of a Pastoral Counsellor. Which eventually fuelled Dr. Chester’s dreams of becoming a Pastoral Counsellor. Dr. Chester and her team are also rolling out in different media outlets, not just traditional sources like cable. Viewers can now watch Daily Spark TV via Roku, Vimeo, Glorystar, or stream online. The radio show naturally airs daily on radio, but viewers can also stream from Spotify, Pandora, Amazon Music, TuneIn, and others whenever they like. She then decided to add a podcast to her list. One day, she prayed a simple prayer asking God for the opportunity to be on the radio. Fast forward 5 years, Dr. Chester got a phone call to have her show. After some formalities, she was asked for the name of her show, and she had 24 hours. Daily Spark with Dr. Angela was born. Offering the shows in traditional ways for Dr. Chester’s mature audience yet making it more mobile for her younger audience. Staying authentic while mindful. Biggest Failure Within a year, Dr. Chester went from a weekly show to a daily show; from one location to three locations. Let’s fast forward again to 2021. She is now on every day except Sunday nationally. Dr. Chester feels, sharing original ideas with strang- ers while networking was a bad idea. She says, “I was young and didn’t understand the value of an idea. Lesson learned. That experience, however, hasn’t kept me from exploring opportunities to collaborate with awesome groups. I’ve learned to get it all in writing first.” Dr. Chester’s show can be found on Pandora, Spotify, iHeartRadio, and other streaming platforms. 13 13
According to Dr. Chester, some people are frightened by the role of leadership – but she is not one of those people. She thinks every good leader should possess vision, humility, commitment, and intentionality. “ She still remembers when she accepted her award for Daily Spark TV, she not only thanked the viewers but her various teams by name, as well as her family. We shine our light when we walk in purpose. If I shine my light and you shine your light, together, we will illuminate the way for those who cannot see. Together we will bring light to those who are lost “ Mission and Vision Dr. Chester’s tag line is – “to enlighten, inspire and empower you to be your best self.” Her calling in life is to help others to live the best version of themselves. To have the information they need to make informed decisions and live as authentically as possible. She does that by providing a radio show (audio) and tv show (visual) and one-on-one/group (personal/individual attention) sessions. When it comes to leadership styles, Dr. Chester believes the most common words that describe her leadership, would be inspirational, motivational, great coach, supportive, charismatic. She believes in giving actionable information and being supportive without micromanaging. Dr. Chester wears many hats - visionary, influencer, and coach. Understanding what is needed of her in any given situation, she feels is the key. Situational awareness is Dr. Chester’s strongest asset. As someone who helps others understand and honor their faith, servant leadership – putting others first – is also important. Future Roadmap Dr. Chester’s life motto is also her tagline - to “enlighten, inspire and empower.” It reminds her daily ‘why.’ 14 14
Looking at the upcoming few years, Dr. Chester looks forward to returning to in-person TV filming for the second half of the year. Due to the pandemic, she and her team have done things remotely, allowing for domestic and international guests to still participate. Dr. Chester’s in-person production is handled by a women-owned company and she is happy to bring them back on board. This also gives the guest an experience both in front of the camera and behind the scenes. For many, this also translates into social media influence and monetization. In-person transitional planning includes conferences, speaking engagements, training, and the like. New team members will be added accordingly. Dr. Chester will continue to provide remote access for these services, especially for international connections. Having been featured in a global luxury lifestyle and business magazine, she wishes to do all it can to continue to work with those from around the world. 15 15
Helping Organizations to Manage Confidential Data and Optimize their ROI s and currently serving as a Country Director for WBAF USA, Senator of WBAF. Additionally, she is an active member of the EU Blockchain Observa- tory Forum, acting as the Chief Innovation Officer for Government Blockchain Association and a board advisor for Partners in Digital Health Insti- tute. Most recently she served as President of Detect Genomix, Chief Quality and Safety Officer Chief and Innovation Officer for MEDNAX, Chief Quali- ty and Safety Officer, and Chief of Compliance for the University of Miami UHealth System. ofthread was founded with the intent to provide a unique technology platform that mitigates the operational, financial, ethical, and reputational risks organizations are facing due to the exponential growth of networks. It is an information technology company providing indus- try-agnostic, environment-agnostic, and platform-agnostic software that enables organiza- tions to manage highly confidential data within their networks, environments, and devices more securely and efficiently. Preserving Confidentiality Currently, Dr. Ingrid Vasiliu-Feltes is serving as the CEO of Softhread Inc. In addition to her medical and business degrees, she holds several certifications, such as Bioethics from Harvard, Artificial Intelligence and Business Strategy from MIT Sloan, Blockchain Technology and Business Innovation from MIT Sloan, Finance from Universi- ty of Miami Herbert Business School, Negotiation from Harvard Law School , Innovation and Entre- preneurship from Stanford Graduate School of Business, Patient Safety Officer by the International Board Federation of Safety Managers, and Master Black Belt in Lean and Six Sigma Management. She is a Faculty Member of the WBAF Business School-Division of Entrepreneurship and teaches the Executive MBA Business Technology Course at the University of Miami Herbert Business School. Softhread uses Chios™, which is a patent-pending blockchain and AI-enabled platform that preserves confidentiality and optimizes network security while enhancing operational efficiency. Through its decentralized system that empowers state-of-the-art interoperability, Softhread builds scalable enterprise solutions that are highly customizable, industry-ag- nostic, cloud-enabled, and cloud-independent, and optimize the ROI of data management. Chios™ has been specifically designed for the confidential computing and compliance require- ments of highly regulated industries, such as health- care, life sciences, insurance, and government technology domains. Our existing projects and ongoing relationships with several technology companies have demonstrated our capabilities within life sciences and healthcare, space industry, web 3.0, and smart cities cybersecurity. Dr. Vasiliu-Feltes has extensive leadership experience, such as being a Founder and CEO of The Science, Entrepreneurship, and Investments Institute, Founder & CEO of Revexpo Consulting, 18 18
The 10 Most Powerful Business Women to Watch in 2022 The Globally Recog- nized Leader When asked about the key factors that influenced Dr. Vasiliu-Feltes’ decision to be an author, she said, “The decision to publish was suggested to me by several colleagues after I received numerous global awards and being named a global thought leader for a variety of technol- ogy-related topics.” Multiple publishers also recognized the value of sharing her broad expertise in a variety of domains includ- ing digital ethics, sustainabil- ity, entrepreneurship, and smart cities deployment with a much wider audience. Most of her articles or books target key decision-makers, legisla- tors, business leaders, and academicians. She hopes that they serve as a call to action and contribute to a change in paradigm for the global business ecosystem. Dr. Ingrid Vasiliu-Feltes Softhread | CEO “Until you spread your wings, you'll have no idea how far you can fly” - Napoleon Bonaparte 19 19
Helping Clients with Enterprise Solutions Adapting to the Changing Market is Key Dr. Vasiliu-Feltes believes global business leaders who wish to gain a competitive advantage in this digital era must be prepared to engage in a continu- ous digital and business transformation journey. Additionally, being able to dynamically adapt to various economic demands and offer solutions that cover multiple industries will be a coveted feature in this highly globalized and hyper-connected world. According to Dr. Vasiliu-Feltes, Softhread is offer- ing Chios™, which is an industry-agnostic platform offering a full portfolio of enterprise solutions that enhance privacy, confidentiality, and security of data management across IoT networks. Softhread’s completed pilots span across life-sciences, health- care, gov tech, supply chain, and its upcoming projects will revolve around smart cities, precision health, space tech, and insurance industries. She also says, “I have always emphasized the need for integrity, life-long learning, aiming for excel- lence, demonstrating resilience, embracing an abundance mindset, and designing a customized pathway to success that uniquely suits each individu- al’s passion, expertise, or skill sets.” Also, as the Founder of Institute SEI-a Think Tank with a vision to be the main catalyst for scientific and digitally driven entrepreneurship, as well as to promote sustainable economic growth, she has collaborated with other global, not-for-profit organizations that are aligned with the UN SDG 2030 Agenda and promotion of social entrepreneur- ship. 20 20
????????????????????????????????????? ????????????????? Around 2015, when I was still running businesses alongside writing articles for online business publications, I picked up on a shocking report. As an owner of a business scaling-up, I had a sunny outlook on the prospects for female entrepreneurship. However, this report identified that there were more men called John leading the UK's most prominent FTSE 100 companies than there were women. My jaw dropped as I read. It wasn't only John – there were more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York Times also found more men called John, James, Robert, or William running companies in the US than women. I discovered thatwomen filled only about 23% of boardroom roles at this point. This was less than seven years ago, in this time of so-called equality. were more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York Times also found more men called John, James, Robert, or William running companies in the US than women. I discovered that women filled only about 23% of boardroom roles at this point. This was less than seven years ago, in this time of so-called equality. By 2018, women in the UK were still only half as likely to start a business as men, and only a third of existing entrepreneurs were women. I have read extensive studies citing several different reasons for the degrees of the gap – not one, incidentally, to do any lack of ability on women's part. Root causes One problem that always comes up is women’s lack of confidence. One study from the University of California found the difference in gender confidence to be considerably higher in the more industrialized countries, which is shocking. It could indicate that the more we evolve as a society, the more women's roles are reversed. Part of the problem lies in disparity within education, particularly in those industrial countries. At home, high percentages of girls are still taught that finances mean balancing the budgets for the home, while boys learn stocks and shares. The education systems do little or nothing to address this inequality, claiming that the teach- ing of finances is a parental responsibility. So, we see inequality perpetuated. STEM education is little better. There is still a much higher involvement from boys in STEM after-school clubs. Later, women in STEM make up a paltry 28% of the workforce. So with women less able to keep pace with the acceleration in STEM industries and having less financial education, they are immediately disadvantaged. And it follows that you will see a reluctance to "lean in" and an aversion to risks. If that wasn't enough, COVID hit women hard. While childcare costs were often a mammoth issue, over and above that, women were suddenly faced with having no childcare and the necessity of home-schooling. While most previous recessions hurt men's employment worst, this time around, it was the women, with over 30% more likely to be working in sectors that were hit by lockdowns. A McKinsey report showed women’s jobs to be 1:8 times more vulnerable. Entrepreneurs fared little better, with closures higher in women-owned businesses. The IMF warned that COVID threatened to put women's economic gains back by thirty years. 22 22
The 10 Most Powerful Business Women to Watch in 2022 Small and Micro-Businesses On the positive side, there are 114% more female entrepreneurs in the US than twenty years ago. Many, particu- larly during COVID, started side-hustles to protect their income or balance childcare and working. But there are plenty of full-time entrepreneurs too. There is an enormous amount of money generated by women, which is only expected to grow. According to Ernst and Young's figures, women's global income will increase from £13 trillion to £18 trillion in the next five years. FemTech companies alone are estimated to be worth $50 billion by 2025. Women and Scaling-up Start-ups might look hopeful, but only 1.3 female entrepreneurs own medium to large businesses compared with 3.3% of men. That is a colossal gap, and now we can see where the dominance of men, be they, Dave or John, outnumbering women lies. The Global Entrepreneurship Monitor sadly reflected this in November. It showed women as representing only around one in three of the growth-orientated entrepreneurs globally. Only 30.2% of women expected to hire six or more employees in the next five years compared to 48% of men. One problem is, without a doubt, the funding. Whether through confidence or knowledge of the low success rates, a report by Fundera showed only one in four applicants applying for finance were women and that they were asking $35,000 less on average than men, just as women in employment ask for less in their salary raises. Confi- dence has to be a part of that. ?????? ??????? (CEO) www.jancavelle.com 23 23
There is no doubt that in the world of scale-up, however, women have a long road to go. COVID has made this road longer, with fewer women already on the way up or as role models to follow. The shrinkage of allocated funding will also make things worse. The Elizabeth Holmes trial has done nothing to help women’s cause, picked over in a way that would never have happened had she been a man. In Silicon Valley, the men have been faking it till they made it for decades. Instead of things at least inching forward, the percentage of VC Deals that went to female-led start-ups actually declined in 2020 in the US, drop- ping from the already ridiculous 2.8% to 2.3%. Investment has always been an “old-boys” network. In the UK, in 2021, Morningstar ran a study of Men called Dave viz v number of women for the people who run investment funds. Daves outnumbered all women by 68 to 45. Even more shockingly, only 7.2 percent of UK-domiciled funds were managed by women. The economy and the world suffer without equal- ity. There are no grounds to suggest that women are less able. We need to see it happen. who run investment funds. Daves outnumbered all women by 68 to 45. Even more shockingly, only 7.2 percent of UK-domiciled funds were managed by women. To ensure it, we have to tackle equality of educa- tion in STEM and Finance. We have to destroy the old boys' network in the financial sector and, above all, give women the confidence to believe that they are just as capable of growing business- es as their male counterparts. Currently, wom- en's entrepreneurship seems to be going back- ward, and we have to stem that tide. We know diversity gets the best results. The economy and the world need women entrepreneurs more than ever before. We need to ensure this happens. Yet – and this is how truly ridiculous this state of affairs is - when women get the money, they are much more likely to pay it back with dividends. A Boston Consulting group analysis placed this figure as no less than twice per dollar invested. The future I do believe that women-owned businesses and the money in the sector will grow massively. Automation is barely hitting the workforce yet, but job losses will become more and more severe, and women will be forced into considering alternative ways of making a living, either for themselves, in addition to, or on behalf of a partner. Many more will do so by choice. 24 24
The 10 Most Powerful Business Women to Watch in 2022 Building Innovative Solutions for Testing Tasks M eet Petra Rohmann, the CEO of Rohmann GmbH, a leading German manufacturer of eddy current testing devices and systems for non-destructive testing. The company has been developing, producing, and selling its technology as a medium-sized company based in Frankenthal. The organization’s testing devices and systems are used all over the world in heat treatment, cracks, material identification, and grinding burn testing. Petra’s father, Jürgen Rohmann, found his passion for eddy current early in his career and founded the company. Right from the start, Petra’s mother, Ines Rohmann, a trained physics lab technician, took over the management. At first, they started with two people in the basement of their house. How building international networks breaks down barriers Petra Rohmann During its early days, the company was quite well known in the aviation industry for its battery-operated hand-held testing equipment. Slowly the company established itself by delivering products for other industries. Today, it is a supplier in almost all industrial sectors, finding solutions for technically demanding applications with its specialists. Equipped with 75 employees, the firm manufactures its extensive product range at its location in Frankenthal. Rohmann GmbH | CEO With its digital testing device, the ELOTEST PL600, current array technology, and complex image evaluation software, the firm can successfully integrate comprehensive 26 26
applications into automated testing processes and support customers in manufacturing high-quality products. The Steadfast Leader After completing school, Petra graduated from university in graphic design. She used to spend most of her semester breaks working in her family business, gaining experience in various departments. Later in 1992, Petra’s parents offered her a job in the company. Initially, she was responsible for product advertising, trade fairs, and personnel issues. Over the years, Petra has taken over many more areas, and she is the sole managing director since 2018. Driven by Customer Satisfaction Petra and her team’s strongest drive is the satisfaction of her firm’s clients. A complete understanding of customers’ individual requirements, products, and services are essential for the entire team to reach the solution. The company always seeks dialogue and feedback to meet the increasing customer expectations. Additionally, Rohmann GmbH has an efficient quality management system. The firm has also been certified according to DIN EN 9001 since 1999, proving its capability to meet the highest international standards. Petra is motivated to continue and maintain the company that her parents founded. She feels that Rohmann GmbH’s success factor lies in its employees and their commitment, so the personal and close relationship with employees is crucial to her. ‘ ‘‘ ‘ The classic goal is of course to increase turnover, but also to be a technological pioneer for innovative products Tackling Challenges Since the first quarter of 2020, we saw the emergence of the pandemic, which eventually led to millions of deaths and job losses across the world. And just like its competitors, Rohmann GmbH also took the brunt of the pandemic. The order situation was weaker, and turnover decreased significantly. However, Petra and her team utilized their time to concentrate on the new developments, from which they will benefit in post-pandemic times. 27 27
Petra feels she has many challenges, but she doesn’t mind them as she has her goals clearly in mind. Petra says, “I also don’t think about whether the challenges are there because I am female or if it is for other reasons. I am a positive person and will accept and overcome any challenge with our team for the good of the whole company.” Advice for the Young Petra advises young female entrepreneurs not to worry too much about gender. She feels it is essential to show patience in the face of some demands. She says, “Accept the task and tackle it; that’s my motto.” She also adds, “Manage your own strength and energy to filter out where the effort is worthwhile and where it is not. And to get external support if some issues are difficult.” Preparing for a Better Future In the next five years, Petra sees herself as a woman who represents the great team of Rohmann GmbH to the outside world. She sees her company and her team continuing to be successful in their professional field and expects to be among the top 3 most innovative companies. 28 28
The 10 Most Powerful Business Women to Watch in 2022 Jeanette Carlsson Rapport International: A Reliable Translation and Interpretation Partner Wendy Pease is Owner and President of Rapport International. A cultural wordsmith, her life’s work is connecting people around the world by providing culturally adapted translation and interpretation in over 200 languages. She is the author of The Language of Global Marketing: Translate your Domestic Strategies into International Sales and Profits, host of the Global Marketing Show podcast, and holds a B.A. from Penn State and an MBA from Tuck School at Dartmouth College. A languages, cultures, diversity, difference. Seventeen years ago, at the crossroads of a continued career in global marketing, traveling the world with small children at home and the opportunity to buy a small translation company, she took the plunge into entrepreneurship and never looked back. Global Visionary Pease grew up in the US, Mexico, Taiwan, and the Philippines, during which time she fell in love with Rapport International represents the perfect combination of Pease’s education in foreign service and interna- tional politics, business experience, and vision of a world where people can truly understand each in an ever-shrinking, multilingual world. In 2015, Pease acquired a Nebraska-based interpretation company to round out that vision of “connecting people for a peaceful and prosperous world” via high-quality translation and interpretation services. “There’s something intrinsically debilitating about not being understood, not having a voice,” says Pease. “Our mission is to make each individual heard, to work as a collective in order to empower every person with agency.” Pease quickly grew the merged companies by hiring talent from around the world and found that hiring diverse talent in turn attracts even more talent. The Company’s growth trajectory mirrored its customers’ successes – every ecommerce company transformed into an exporter, every manufacturing company guided toward a diverse workforce, every life sciences company equipped for multilingual clinical trials grew in tandem with the language service provider. “Within every industry we’ve seen translation and interpretation services uncover an entirely uncharted realm of new business, for companies of all sizes”. A global strategy invariably results in greater stability in times of economic uncertainty, more revenue, higher wages. We help companies design a global roadmap, stay in compliance, and grow sales and profits. But most importantly, we connect people to create new communities. Local Leader In business, expectations are high for everyone; for women in the business world, they are arguably higher. “Embracing that challenge, that strong desire of wanting to be a leader, married with a self-driven work ethic, works only if it’s authentic,” says Pease. “So many lives rely on us, both at work and at home, and it’s a mistake to think that we, as business owners, think only of bottom lines and net worth. The extent to which 23 23 30 30 01 www.primeview.co
The 10 Most Impactful Women in Technology 2022 Wendy Pease Rapport Interna�onal, LLC Owner and President business owners must make decisions and plan for growth based on the consensus of the people involved initially came as a bit of a struggle for me, yet it's something I’ve seen consistently work better than a top-down approach, over time and across genders and industries.” In 2020, Rapport International worked with a Massachusetts-based manufacturer on a campaign to attract a qualified workforce for its plant. The plant’s location is surrounded by sizeable Vietnamese, Cambodian, and Spanish neighborhoods and initial hires proved extraordinarily skillful and reliable. Rapport International provided language services for hiring and onboarding material, safety and training videos, and interpreters for both outreach and hiring. 24 24 31 31 0 2 www.primeview.co
The manufacturer quickly became known throughout the community as an employer that valued its employees. With translated, culturally adapted information always at hand, what started out as a handful of non- and limited-English speakers in the company’s talent pool quickly blossomed into a rich, multilingual, diverse workforce consisting of friends and family members from throughout the immediate community and beyond. As a neat tradition, whenever a new hire speaks a different language, the company adds its representative flag to its front door. Today, 14 flags decorate the building. “Taking a company onto the global stage is only daunting if you don’t have a plan,” says Pease. “And it’s one of the biggest missed opportunities I see in business today, especially in the US. A small- or medium-sized company anywhere overseas starts with a global strategy, they set up shop knowing it will export to other countries. Such rich diversity here in the US means global efforts can even start locally, and it’s a valuable means for understanding high-context cultures before growing a company internationally.” A Roadmap to the World Pease authored The Language of Global Marketing: Turn your Domestic Strategies into International Sales and Profits to provide an easy-to-follow roadmap for propelling small- and medium-sized enterprises within myriad industries onto the global stage. It outlines strategies for attracting and managing a multilingual workforce, creating a cost-conscious ecommerce translation management plan, and preparing for global growth from the outset. The process can be replicated within vertical industries and addresses translation and interpretation, marketing, and exporting in compliance with government regulations. You can find the electronic, audio, or hard copy on Amazon, Barnes & Noble, or anywhere you buy your books. 25 25 32 32