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Understand the use and benefits of having knowledge portals for your company. Go through this blog and know the need to have them and make things easy for you and your customers.
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7 Benefits of Online KnowledgePortal Contentisever-evolvingandheretostay. We are surrounded by it and constantly consume it insome or the otherform. It is important for companies like you to understand their customers and provide important information about your products,servicesortheindustryupfront. Today customers want to have full knowledge of your products before they invest. Also, they want to find out answersontheirown. They don’twanttointeractwithyour sales@crmjetty.com
customer support team through different mediums unless and until it’s somethingbig. • In such situations, an online knowledge portal is your answer. It becomes your visitors’ go-to medium to find answers and understand your product/service. Besides that, there many other benefits of integrating an online knowledge portal toyour website. • So, let’s look at some other benefits of having anonline • knowledge sharingportal: • Decrease in the number of supporttickets: • Having a knowledge portal will help you maintain all the necessary information about your products in one place. This makes it easy for your customers to know your products in-depth without having to make efforts to put togetherscatteredinformationfromallovertheweb. • Thus,ifyourcustomersmakeaninformeddecision,thiswill directly reduce the generation of support tickets. Evenyour employees will have more time for research, improving conversion rates, and providing premium support to customerswhomighthavemajorissues. sales@crmjetty.com
Marketingresources: • Knowledge portals make pitching your products/services easyforyourmarketingaswellasthesalesdepartment.Not only that but you can also run the marketing campaigns inside the software to upsell or cross-sell your products. This will be a more targeted approach with better conversionratesthananythingyouwillachievefromnormal platforms. The reason being these customers already trust your brand and are willing to invest more in you and your products. You can also use this channel to notify your customersaboutanydiscountoffers. • Knowledgeportalmakes it easyforyourcustomerstocome online, check the new offers or coupons if any are available on your products. These things make it easy for you to provide the best of your services in a very cost-effective manner. • Provide support anytime& anywhere: • As a company, many a time you will need to update your productmanuals,documents,terms,andconditions,etc. • Let’s say ifyourolloutanyfeatureinyourproductthenyou will need to make the necessary changes in youruser sales@crmjetty.com
manual as well. This is when having a knowledge portal becomes a boon. With the help of it, you can easily make necessary changes in the manual or the documents and simplyuploadit.Withthat,youcanjustsetupanotification that alerts your portal users about the new feature and redirects them to the updated document. And if they have any questions, they can always type in their query, look for answers,orsubmitasupportticket. • This way, you can easily be there for your customers anytime andanywhere. • Benefits of Cloud BasedSolution: • Developing these portals and then storing huge amounts of data on a server can turn out to be a costly affair. This is why a cloud-based portal solution can be a cleverer as well as a cost-effective choice here. How? Because for such a solution, you pay as per the usage of space. No extra headacheofsettingupaserver,dailymaintenancecost,etc. This way you can lower down the cost of customer support while providing them with high-quality 24*7 support on the go. sales@crmjetty.com
Security: • Portals help your customers to securely access CRM data based on the accessibility provided to them from the backend. Customers will be given credentials using which theycansecurelyloginandhaveaccesstoyourportal. As a company you will be having thousands of users’ data, authorized documents, etc. and to keep this data secure is your responsibility. To keep this data secure and its sharing more secure, you need to make sure that you are using the latest encryptiontechniques. Using the latest techniques ensures that data is secured, awayfromthereachofhackersorunauthorizedpersons. sales@crmjetty.com
Integration withAI: • There is no field today which Artificial Intelligence (AI) has not touched. Be it healthcare, automobiles, banking, or our day-to-day lives. It is present everywhere and is rapidly becoming part of ourlives. • In fact, many companies have started using AI to provide better customerservice. • How? By integrating Artificial Intelligence with their knowledge or webportals. Properly crafted customer journey, conversational AI, and chatbots, by having these three things in yourknowledge sales@crmjetty.com
portal, you can provide exceptional customer service in different time zones 24*7*365 days. This means no more waiting for days for a call back or a reply for customers and goodword-of-mouthmarketingforyourbusiness. • Additionally, it helps your sales and support team. The benefits of AI are beyond our imagination regardless of its application orindustry. • Increased customersatisfaction: • Online knowledge portals help you be there for your customers when they need you the most. This directly affects their opinion about your organization and can make them your promoters too, if all went well. This lessens the burdenofyoursupportteamwhilstkeepingyourcustomers happyandinyoursalesfunnel. • And we all know what’s the result of happy customers; business and revenuegrowth. • Finalwords: • Knowledge sharing portals are here to disrupt thecustomer support and service industry especially with the proper application of Artificial Intelligence. Your customers are evolvingandsoaretheirneeds.Tokeepup,businessesneed sales@crmjetty.com
to adapt the new, effortless, and quicker ways to interact with theircustomers. Ifyoudon’twanttogoforapre-definedportalsolution,you can always get in touch with a custom portal solution provider for your company. The advantage of having a customportalisthatyoucanaddfeaturesaccordingtoyour requirementsandyourbusinesslogic. Aboutus: CRMJetty is a hub of innovative customer relationship solutions. Our tools ensure that you can render enhanced interactions at each stage of your customer lifecycle. So, if youaresearchingforaportaldevelopmentcompany,weare here to help you in building the right customized portals. Something that your customers will love. We have served in this industry for a decade and have built many knowledge portals like customer portal, self-service portal, web development portals, etc. Get in touchwith us to create customized portals and we’ll help you kickstart yourjourney towards growing withportals. Source: https://www.crmjetty.com/blog/benefits-of-online-knowle dge-portal/ sales@crmjetty.com