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This edition features a handful of "Entrepreneurs Of The Year- 2024" To Watch that are at the forefront of leading us into a digital future.
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www.ciolookindia.com LOOK I N D I A VOL-06 | ISSUE-02 | 2024 From Hustle to Hack Embracing Innovation for Entrepreneurial Success in 2024 The New Leaders Adapting Your Entrepreneurial Mindset for the Modern Business Leadership Landscape Dr. Mohammed Zoheb Hossain, MD & CEO, Bismillah Enterprise
THE ENTREPRENEUR REVOLUTION: A NEW BREED SHAPES THE FUTURE OF BUSINESS B ooks have always been a gateway to knowledge, offering insights on everything from history and science to philosophy and self-improvement. In the realm of business, playbooks have traditionally served a similar purpose, outlining established strategies and frameworks for achieving success. These playbooks, with their step-by-step guides and proven methods, have helped countless entrepreneurs navigate the complexities of the business world. but a stepping stone to success. They embrace disruption, constantly adapting to the ever-changing needs of the market. Technology is their passport, tearing down geographical barriers and building businesses with a global reach. Profit isn't the only measure of success. Sustainability, social responsibility, and ethical practices are woven into the fabric of their ventures. They tackle global challenges, creating solutions that benefit not just their companies, but shape a better future. However, the landscape of business is no longer static. We are living in an era of unprecedented change, driven by technological advancements, globalization, and evolving consumer demands. The "game" of business has become more dynamic and unpredictable than ever before. This isn't just a change; it's a seismic shift in the business world. These visionary entrepreneurs are ushering in an era of dynamism, innovation, and social consciousness. It's a new dawn for business, and an exciting time to be a part of it. Thus, in the evolutionary times of the modern era, one must forget those playbooks. The slow and steady climb of traditional business is a relic of the past. Rigid hierarchies and limited reach are giving way to a dynamic new era, fueled by a diverse breed of visionary entrepreneurs. Get inspired by the stories in CIOLook India's “Entrepreneurs of the Year - 2024.” These modern-day visionaries, armed with cutting-edge ideas and unwavering resolve, are proving that excellence is a continuous journey. Join the ride. These aren't your typical boardroom figures. They're a passionate, purpose-driven generation who speak the language of innovation and agility. Their offices are not mahogany-lined corners, but collaborative co-working spaces and the boundless internet. Risk is their middle name. Failure isn't a dead end, Editor's - Gaurav PR Wankhade Managing Editor Note
THE ENTREPRENEUR REVOLUTION: A NEW BREED SHAPES THE FUTURE OF BUSINESS B ooks have always been a gateway to knowledge, offering insights on everything from history and science to philosophy and self-improvement. In the realm of business, playbooks have traditionally served a similar purpose, outlining established strategies and frameworks for achieving success. These playbooks, with their step-by-step guides and proven methods, have helped countless entrepreneurs navigate the complexities of the business world. but a stepping stone to success. They embrace disruption, constantly adapting to the ever-changing needs of the market. Technology is their passport, tearing down geographical barriers and building businesses with a global reach. Profit isn't the only measure of success. Sustainability, social responsibility, and ethical practices are woven into the fabric of their ventures. They tackle global challenges, creating solutions that benefit not just their companies, but shape a better future. However, the landscape of business is no longer static. We are living in an era of unprecedented change, driven by technological advancements, globalization, and evolving consumer demands. The "game" of business has become more dynamic and unpredictable than ever before. This isn't just a change; it's a seismic shift in the business world. These visionary entrepreneurs are ushering in an era of dynamism, innovation, and social consciousness. It's a new dawn for business, and an exciting time to be a part of it. Thus, in the evolutionary times of the modern era, one must forget those playbooks. The slow and steady climb of traditional business is a relic of the past. Rigid hierarchies and limited reach are giving way to a dynamic new era, fueled by a diverse breed of visionary entrepreneurs. Get inspired by the stories in CIOLook India's “Entrepreneurs of the Year - 2024.” These modern-day visionaries, armed with cutting-edge ideas and unwavering resolve, are proving that excellence is a continuous journey. Join the ride. These aren't your typical boardroom figures. They're a passionate, purpose-driven generation who speak the language of innovation and agility. Their offices are not mahogany-lined corners, but collaborative co-working spaces and the boundless internet. Risk is their middle name. Failure isn't a dead end, Editor's - Gaurav PR Wankhade Managing Editor Note
Cover 20 28 08 Dr Vivek Kumar Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare Profiles Story A Powerful Leadership - Dr Vivek Kumar Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare 16 From Hustle to Hack Embracing Innovation for Entrepreneurial Success in 2024 Articles 24 The New Leaders Adapting Your Entrepreneurial Mindset for the Modern Business Leadership Landscape 32 5 Types of Brand Collateral to Help Grow Your Business
Cover 20 28 08 Dr Vivek Kumar Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare Profiles Story A Powerful Leadership - Dr Vivek Kumar Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare 16 From Hustle to Hack Embracing Innovation for Entrepreneurial Success in 2024 Articles 24 The New Leaders Adapting Your Entrepreneurial Mindset for the Modern Business Leadership Landscape 32 5 Types of Brand Collateral to Help Grow Your Business
FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK I N D I A www.ciolookindia.com of The Year- Abhishek Joshi Editor-in-Chief WE ARE ALSO AVAILABLE ON CONTENT Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale CONTACT US ON Email sales@ciolookindia.com For Subscription Featuring Company Description DESIGN As the Founder & CEO of Doxtreat Healthcare Pvt Ltd, an ENT surgeon, and entrepreneur Dr Vivek Pathak is dedicated to revolutionizing healthcare. Dr Vivek Kumar Pathak, CEO and Senior ENT Surgeon Visualizer: Sandeep Tikode Art & Design Director: Sameen Arif Sr. Graphic Designer : Rashmi Singh Doxtreat Healthcare and Entegrity Care www.ciolookindia.com As the MD & CEO of Bismillah Enterprise, Md. Zoheb Hossain is an experienced leader with a demonstrated history of working in the education management industry. Mohammed Zoheb Hossain, MD & CEO Bismillah Enterprise Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. SALES Vice President : Swapnali Vasaikar Asst. Vice President : Tejaswini Whaval Sr. Team Leader : Suraj Gadekar Asst. Team Leader : Reetika Sharma Pragyat Singh led Pragyat IT Solutions is an IT Solutions, Digital and Business solutions company, providing Website Design and Development. Pragyat IT Solutions Pvt Ltd Pragyat Singh, Co-founder As the founder and CEO of rpLex Techno, Rajesh's vision revolves around leveraging technology to change lives and contribute to the betterment of the entire planet. Rajesh Singh, CEO rpLex Techno TECHNICAL Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Satya envisions to make AB Engineering a world-class engineering and manufacuring company operating internationally. AB Engineering & Construction Pvt Ltd Satya Sanatan Satapathy, Founder & MD sales@ciolookindia.com June, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.300/-
FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK I N D I A www.ciolookindia.com of The Year- Abhishek Joshi Editor-in-Chief WE ARE ALSO AVAILABLE ON CONTENT Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale CONTACT US ON Email sales@ciolookindia.com For Subscription Featuring Company Description DESIGN As the Founder & CEO of Doxtreat Healthcare Pvt Ltd, an ENT surgeon, and entrepreneur Dr Vivek Pathak is dedicated to revolutionizing healthcare. Dr Vivek Kumar Pathak, CEO and Senior ENT Surgeon Visualizer: Sandeep Tikode Art & Design Director: Sameen Arif Sr. Graphic Designer : Rashmi Singh Doxtreat Healthcare and Entegrity Care www.ciolookindia.com As the MD & CEO of Bismillah Enterprise, Md. Zoheb Hossain is an experienced leader with a demonstrated history of working in the education management industry. Mohammed Zoheb Hossain, MD & CEO Bismillah Enterprise Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. SALES Vice President : Swapnali Vasaikar Asst. Vice President : Tejaswini Whaval Sr. Team Leader : Suraj Gadekar Asst. Team Leader : Reetika Sharma Pragyat Singh led Pragyat IT Solutions is an IT Solutions, Digital and Business solutions company, providing Website Design and Development. Pragyat IT Solutions Pvt Ltd Pragyat Singh, Co-founder As the founder and CEO of rpLex Techno, Rajesh's vision revolves around leveraging technology to change lives and contribute to the betterment of the entire planet. Rajesh Singh, CEO rpLex Techno TECHNICAL Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Satya envisions to make AB Engineering a world-class engineering and manufacuring company operating internationally. AB Engineering & Construction Pvt Ltd Satya Sanatan Satapathy, Founder & MD sales@ciolookindia.com June, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.300/-
the customers.‘‘ Entrepreneurs Of The Year- 2024 I ndia is growing rapidly in several fields of Science, Technology, Arts, Education, Media, Business, Manufacturing, Healthcare, and more. One of the prominent factors in the phenomenal surge is manufacturing businesses that have accounted for the successful developments in global trade. A solid number of exporters are boosting the national productivity and strengthening the economy. Looking at the growing demand for leather products and the scope it offers, with his passion and innovative approach, one leader who entered this vast yet widely staggered Leather Industry was Dr. Mohammed Zoheb Hossain. Founder of Bismillah Enterprise, located in Kolkata, he helms the business of manufacturing, trading and exporting leather products worldwide. Focusing on quality products and customer requirements, he thrives in the fierce competition as well as seeks to expand his business to national and international markets. Our designers innovate new pa?erns that give a different pleasure to Connecting to the clothing and fashion industry, one of the fast-growing industries in the export business category is the Leather Industry. India is the second-largest exporter of nd leather garments, and 2 largest producer and consumer of footwear in the world. Known for its consistency, the leather industry has always been blessed with proactive and resilient leadership that has elevated the industry globally. Early Inspirations Right from his formative years, Dr. Mohammed nurtured his passion for the leather business. He worked in various levels of the industry observing the stages from the inside out. He closely studied the stages of sourcing, procuring, designing, processing, manufacturing, trading, etc. While working in the industry, he identified the structure and several loopholes that existed in this man-driven industry. The need to plug the missing links inspired Dr. Mohammed to build his own business that will focus on client requirements. Though it was a slow growth it gave several supportive signals, that he and his team members comprehended through regular communication and implementing the alterations. The strong market penetration and stability of the leather industry can be attributed to these numerous leaders who have put their entire lives into the innovation, development and uniqueness of this business. These business leaders have created a special place for leather products in people’s lives. During a national event, one of the clients appreciated his innovation and ability to customize products as per the customer requirements and budgets, comparing his products with global brands. This was a great pat on the back for his efforts were getting noticed, recognized and appreciated as well. In a smart next move, Dr. Mohammed formed his own quality perspective and trained his employees to observe each product with every point. Whoever identifies the error or variation should bring it to the notice of the section head and get it rectified in all the products. Everyone was informed about the job orders, read the details and implemented them in the work process. For the convenience of understanding, Dr. Mohammed made the job cards in English and Hindi languages. The process flow once set was followed by everyone in a predetermined sequence. The Saga of Reliability During the early years of his business, Dr. Mohammed created an organized structure with individual departments focusing on specific tasks and responsibilities. By adopting standard production practices with high importance to quality and finishing, the team reworked to improve the final products for smoothness, fineness, polishing, and feel of the products. Complete and strict adherence to quality helped in enhancing the product's utility, style and durability. Steadily the brand became known for lasting leather products with good design patterns. The customers started referring to these product ranges as good and reliable. Effective Team Management With his profound experience in several departments of the leather industry, Dr. Mohammed has identified that the work gets done through good-coordinated team efforts. He planned and categorically created different departments and teams that were trained and created for certain types of operations. In doing so he analysed the people for their education, nature, and innate abilities and then assigned them the roles best suited to their nature. Regular arrangements for standard and provisional raw materials were made properly. He wisely allocated itemised sections for material storage, and processed and final products. Additionally, he developed a practice of a single-sheet instruction system with job cards for every order. Everyone should adhere to the system and communicate often on anything and everything regarding the same. This developed a good team and people started working as a single cohesive unit. Dr. Mohammed made efforts to develop skilled and effective teams that handled workloads of varied types and volumes. He trained the employees in the production operations periodically ensuring the best practices are followed with optimum utilization of the resources with respect to the available time. Stepping Stones Encouraging Vibes As a businessman, Dr. Mohammed’s journey was not an easy one. The first lesson he learnt was building consistency. The variations in colour shades, finish or even the shape differences caused concerns in customers. They expected better consistency in the products offered. This was observed in the corporate or bulk orders where one single client procured a higher quantity. Dr. Mohammed along with his team members brainstormed on the differences observed and started the process of improvement in every aspect. Slowly and steadily the process started being followed evenly with the uniformity in each stage properly set in. It is all reflected in the feedback from the customers both current and new. The customer reviews spelt the improvements with suggestions as well. “Apart from the customers, we received compliments from the vendors too who appreciated our process for making the work smooth and easier,” stated Dr Mohammed with his overwhelming expression.
the customers.‘‘ Entrepreneurs Of The Year- 2024 I ndia is growing rapidly in several fields of Science, Technology, Arts, Education, Media, Business, Manufacturing, Healthcare, and more. One of the prominent factors in the phenomenal surge is manufacturing businesses that have accounted for the successful developments in global trade. A solid number of exporters are boosting the national productivity and strengthening the economy. Looking at the growing demand for leather products and the scope it offers, with his passion and innovative approach, one leader who entered this vast yet widely staggered Leather Industry was Dr. Mohammed Zoheb Hossain. Founder of Bismillah Enterprise, located in Kolkata, he helms the business of manufacturing, trading and exporting leather products worldwide. Focusing on quality products and customer requirements, he thrives in the fierce competition as well as seeks to expand his business to national and international markets. Our designers innovate new pa?erns that give a different pleasure to Connecting to the clothing and fashion industry, one of the fast-growing industries in the export business category is the Leather Industry. India is the second-largest exporter of nd leather garments, and 2 largest producer and consumer of footwear in the world. Known for its consistency, the leather industry has always been blessed with proactive and resilient leadership that has elevated the industry globally. Early Inspirations Right from his formative years, Dr. Mohammed nurtured his passion for the leather business. He worked in various levels of the industry observing the stages from the inside out. He closely studied the stages of sourcing, procuring, designing, processing, manufacturing, trading, etc. While working in the industry, he identified the structure and several loopholes that existed in this man-driven industry. The need to plug the missing links inspired Dr. Mohammed to build his own business that will focus on client requirements. Though it was a slow growth it gave several supportive signals, that he and his team members comprehended through regular communication and implementing the alterations. The strong market penetration and stability of the leather industry can be attributed to these numerous leaders who have put their entire lives into the innovation, development and uniqueness of this business. These business leaders have created a special place for leather products in people’s lives. During a national event, one of the clients appreciated his innovation and ability to customize products as per the customer requirements and budgets, comparing his products with global brands. This was a great pat on the back for his efforts were getting noticed, recognized and appreciated as well. In a smart next move, Dr. Mohammed formed his own quality perspective and trained his employees to observe each product with every point. Whoever identifies the error or variation should bring it to the notice of the section head and get it rectified in all the products. Everyone was informed about the job orders, read the details and implemented them in the work process. For the convenience of understanding, Dr. Mohammed made the job cards in English and Hindi languages. The process flow once set was followed by everyone in a predetermined sequence. The Saga of Reliability During the early years of his business, Dr. Mohammed created an organized structure with individual departments focusing on specific tasks and responsibilities. By adopting standard production practices with high importance to quality and finishing, the team reworked to improve the final products for smoothness, fineness, polishing, and feel of the products. Complete and strict adherence to quality helped in enhancing the product's utility, style and durability. Steadily the brand became known for lasting leather products with good design patterns. The customers started referring to these product ranges as good and reliable. Effective Team Management With his profound experience in several departments of the leather industry, Dr. Mohammed has identified that the work gets done through good-coordinated team efforts. He planned and categorically created different departments and teams that were trained and created for certain types of operations. In doing so he analysed the people for their education, nature, and innate abilities and then assigned them the roles best suited to their nature. Regular arrangements for standard and provisional raw materials were made properly. He wisely allocated itemised sections for material storage, and processed and final products. Additionally, he developed a practice of a single-sheet instruction system with job cards for every order. Everyone should adhere to the system and communicate often on anything and everything regarding the same. This developed a good team and people started working as a single cohesive unit. Dr. Mohammed made efforts to develop skilled and effective teams that handled workloads of varied types and volumes. He trained the employees in the production operations periodically ensuring the best practices are followed with optimum utilization of the resources with respect to the available time. Stepping Stones Encouraging Vibes As a businessman, Dr. Mohammed’s journey was not an easy one. The first lesson he learnt was building consistency. The variations in colour shades, finish or even the shape differences caused concerns in customers. They expected better consistency in the products offered. This was observed in the corporate or bulk orders where one single client procured a higher quantity. Dr. Mohammed along with his team members brainstormed on the differences observed and started the process of improvement in every aspect. Slowly and steadily the process started being followed evenly with the uniformity in each stage properly set in. It is all reflected in the feedback from the customers both current and new. The customer reviews spelt the improvements with suggestions as well. “Apart from the customers, we received compliments from the vendors too who appreciated our process for making the work smooth and easier,” stated Dr Mohammed with his overwhelming expression.
Moreover, he focused on instilling the professional aspects by explaining the market scenario with the customer expectations. Thinking beyond the job roles, the employees were motivated to work in an advanced professional scenario where they were given the liberty to innovate and contribute with their ideas on making the existing products better and sleeker. Enriching the employees with the subject knowledge through various modern tools and methodologies, Dr. Mohammed ensured the employees were always updated with the new market trends. understand the leather raw materials. In his honest efforts, Dr. Mohammed cleverly mitigated the challenges of managing the crucial balance of customer requirements and handling the manufacturing processes internally. Supportive Alliances Every business functions on a regular supply of raw materials, labour, delivery services, processing and others. Looking into the steadily growing demand from a variety of customer bases, Dr. Mohammed developed a close-knit partnership with certain expert leather artisans experienced in all types of manufacturing. He slowly began working out with them parallelly with them. This was a necessary backup he created for his business operations. In certain testing situations, he got certain orders executed through them by personally instructing the workers and supervising them towards flawless completion. Harnessing Resilience In his journey to success, several occasions brought forward tricky and puzzling situations where multiple orders of different types of products came in around the same time frame. Dr Mohammed smartly timed the orders in the Job card with numbers, dates and times. He gave quick instructions to the team members to organize the resources and get on with the daily tasks. The micro-management internally with the team members on one end and handling the customer expectations on the other made his run from pillar to post. While maintaining a rule of treating and valuing every order with ‘high importance,’ Dr. Mohammed began managing and assigning the Job orders to different groups including his own teams towards efficient and effective production. He even went ahead by supporting other players in the industry by sub-contacting their orders and requirements. He was adept in effectively utilizing his resources in both manufacturing his own production orders and executing the external outsourced orders. u?litarian aspects.‘‘ Not just this, Dr. Mohammed smartly convinced the customers of the essential production time required to be given for the production to achieve the expected product quality and finish. In his systematic and technical language, the customers identified him as a thorough leather professional and agreed with his point. He even presented video clips of his production process that gave deeper insights to the customers into the leather manufacturing process. He even went forward to help the customer Customiza?on is the key which inspires our ar?sans to create new products with designs and
Moreover, he focused on instilling the professional aspects by explaining the market scenario with the customer expectations. Thinking beyond the job roles, the employees were motivated to work in an advanced professional scenario where they were given the liberty to innovate and contribute with their ideas on making the existing products better and sleeker. Enriching the employees with the subject knowledge through various modern tools and methodologies, Dr. Mohammed ensured the employees were always updated with the new market trends. understand the leather raw materials. In his honest efforts, Dr. Mohammed cleverly mitigated the challenges of managing the crucial balance of customer requirements and handling the manufacturing processes internally. Supportive Alliances Every business functions on a regular supply of raw materials, labour, delivery services, processing and others. Looking into the steadily growing demand from a variety of customer bases, Dr. Mohammed developed a close-knit partnership with certain expert leather artisans experienced in all types of manufacturing. He slowly began working out with them parallelly with them. This was a necessary backup he created for his business operations. In certain testing situations, he got certain orders executed through them by personally instructing the workers and supervising them towards flawless completion. Harnessing Resilience In his journey to success, several occasions brought forward tricky and puzzling situations where multiple orders of different types of products came in around the same time frame. Dr Mohammed smartly timed the orders in the Job card with numbers, dates and times. He gave quick instructions to the team members to organize the resources and get on with the daily tasks. The micro-management internally with the team members on one end and handling the customer expectations on the other made his run from pillar to post. While maintaining a rule of treating and valuing every order with ‘high importance,’ Dr. Mohammed began managing and assigning the Job orders to different groups including his own teams towards efficient and effective production. He even went ahead by supporting other players in the industry by sub-contacting their orders and requirements. He was adept in effectively utilizing his resources in both manufacturing his own production orders and executing the external outsourced orders. u?litarian aspects.‘‘ Not just this, Dr. Mohammed smartly convinced the customers of the essential production time required to be given for the production to achieve the expected product quality and finish. In his systematic and technical language, the customers identified him as a thorough leather professional and agreed with his point. He even presented video clips of his production process that gave deeper insights to the customers into the leather manufacturing process. He even went forward to help the customer Customiza?on is the key which inspires our ar?sans to create new products with designs and
‘‘ The Growth Thread business with the sweat of his brow. The results poured in steadily with rewards. He made a slow and steady start but the uniqueness of his business was every business customer connected got developed as a long-term association. The factors of reliability, consistency and customization made him popular and acceptable to a wide variety of customers from individuals to big corporations. ‘As the efforts for marketing and canvassing accelerate, the flow of new orders needs to be handled promptly and effectively.’ Comprehending this, Dr. Mohammed appointed a young and qualified team of sales professionals who took the baton ahead. He smartly integrated all the business operations together in a well-coordinated system that became a self-working model without much of his intervention. He focused on building new associations, focusing on crucial points in the production process and quality adherence. Bismillah Enterprise has developed a reliable name in the industry for its quality, variety and service. Working with several corporates provided Dr. Mohammed with valuable hints which he carefully implemented in his business processes towards improving and enhancing his business offerings in both products and services. With the business now stable and laid on strong pillars of effective production systems and work values, he is now looking to higher business associations to work with national as well as multinational organizations. He is making efforts to step up the complete approach and presentation of his business. With several encouraging and supportive alliances and experts by his side, Dr. Mohammed is aiming for new regions through corporate seminars and global consortiums. Bright Horizons Every businessman wants growth but only a few are actually prepared for it. Since the beginning of the business venture Dr. Mohammed valued personal relationships, be it with employees, associates or customers. With honesty, integrity and dedication, this compassionate leader built his
‘‘ The Growth Thread business with the sweat of his brow. The results poured in steadily with rewards. He made a slow and steady start but the uniqueness of his business was every business customer connected got developed as a long-term association. The factors of reliability, consistency and customization made him popular and acceptable to a wide variety of customers from individuals to big corporations. ‘As the efforts for marketing and canvassing accelerate, the flow of new orders needs to be handled promptly and effectively.’ Comprehending this, Dr. Mohammed appointed a young and qualified team of sales professionals who took the baton ahead. He smartly integrated all the business operations together in a well-coordinated system that became a self-working model without much of his intervention. He focused on building new associations, focusing on crucial points in the production process and quality adherence. Bismillah Enterprise has developed a reliable name in the industry for its quality, variety and service. Working with several corporates provided Dr. Mohammed with valuable hints which he carefully implemented in his business processes towards improving and enhancing his business offerings in both products and services. With the business now stable and laid on strong pillars of effective production systems and work values, he is now looking to higher business associations to work with national as well as multinational organizations. He is making efforts to step up the complete approach and presentation of his business. With several encouraging and supportive alliances and experts by his side, Dr. Mohammed is aiming for new regions through corporate seminars and global consortiums. Bright Horizons Every businessman wants growth but only a few are actually prepared for it. Since the beginning of the business venture Dr. Mohammed valued personal relationships, be it with employees, associates or customers. With honesty, integrity and dedication, this compassionate leader built his
T he entrepreneurial journey has always been synonymous with hustle. Long hours, relentless effort, and an unwavering commitment are all essential ingredients for building a successful business. But in the fast-paced, ever-changing landscape of 2024, simply hustling isn't enough. Today's entrepreneurs need to go beyond the traditional grind and embrace innovation – the ultimate "hack" for achieving sustainable success. novel ways, anticipating market trends, and capitalizing on emerging opportunities. Embracing Innovation for Entrepreneurial Success in 2024 The Benefits of Embracing Innovation The benefits of integrating innovation into your entrepreneurial journey are numerous: Enhanced Value Proposition: By offering unique solutions and addressing unmet customer needs, you can differentiate yourself from the competition and create a more compelling value proposition. The Rise of the Innovation Imperative The business world is no longer a static playing field. Technological advancements, evolving consumer behavior, and disruptive forces are constantly reshaping the competitive landscape. Traditional methods and brute force may have sufficed in the past, but now, businesses need to be agile and adaptable to stay ahead of the curve. This is where innovation comes in. Increased Efficiency: Innovative processes and tools can streamline operations, reduce costs, and free up resources for further growth. Improved Customer Experience: By leveraging technology and data, you can personalize the customer experience and build stronger brand loyalty. Innovation: More Than Just a Buzzword Innovation isn't just about creating flashy new products or services. It's about a fundamental shift in mindset, a constant search for better, more efficient ways to do things. It's about identifying and solving customer problems in Enhanced Scalability: Innovative approaches can help you scale your business more effectively, reaching new markets and customer segments. How to Hack Your Way to Innovation? So, how do you actually implement innovation within your entrepreneurial venture? Here are some practical tips: Foster a Culture of Curiosity: Encourage your team to ask questions, challenge assumptions, and explore new ideas. Embrace Experimentation: Don't be afraid to try new things, even if they fail. Failure is often a stepping stone to breakthrough innovation. Stay Connected: Keep your finger on the pulse of the latest trends and technologies. Network with other entrepreneurs and industry leaders. Invest in the Right Tools: Utilize technology and data analytics to gain valuable insights and inform your decision-making. • • • • From Hustle to Hack 16 | www.ciolookindia.com June, 2024 17 | www.ciolookindia.com June, 2024
T he entrepreneurial journey has always been synonymous with hustle. Long hours, relentless effort, and an unwavering commitment are all essential ingredients for building a successful business. But in the fast-paced, ever-changing landscape of 2024, simply hustling isn't enough. Today's entrepreneurs need to go beyond the traditional grind and embrace innovation – the ultimate "hack" for achieving sustainable success. novel ways, anticipating market trends, and capitalizing on emerging opportunities. Embracing Innovation for Entrepreneurial Success in 2024 The Benefits of Embracing Innovation The benefits of integrating innovation into your entrepreneurial journey are numerous: Enhanced Value Proposition: By offering unique solutions and addressing unmet customer needs, you can differentiate yourself from the competition and create a more compelling value proposition. The Rise of the Innovation Imperative The business world is no longer a static playing field. Technological advancements, evolving consumer behavior, and disruptive forces are constantly reshaping the competitive landscape. Traditional methods and brute force may have sufficed in the past, but now, businesses need to be agile and adaptable to stay ahead of the curve. This is where innovation comes in. Increased Efficiency: Innovative processes and tools can streamline operations, reduce costs, and free up resources for further growth. Improved Customer Experience: By leveraging technology and data, you can personalize the customer experience and build stronger brand loyalty. Innovation: More Than Just a Buzzword Innovation isn't just about creating flashy new products or services. It's about a fundamental shift in mindset, a constant search for better, more efficient ways to do things. It's about identifying and solving customer problems in Enhanced Scalability: Innovative approaches can help you scale your business more effectively, reaching new markets and customer segments. How to Hack Your Way to Innovation? So, how do you actually implement innovation within your entrepreneurial venture? Here are some practical tips: Foster a Culture of Curiosity: Encourage your team to ask questions, challenge assumptions, and explore new ideas. Embrace Experimentation: Don't be afraid to try new things, even if they fail. Failure is often a stepping stone to breakthrough innovation. Stay Connected: Keep your finger on the pulse of the latest trends and technologies. Network with other entrepreneurs and industry leaders. Invest in the Right Tools: Utilize technology and data analytics to gain valuable insights and inform your decision-making. • • • • From Hustle to Hack 16 | www.ciolookindia.com June, 2024 17 | www.ciolookindia.com June, 2024
Think Outside the Box: Don't be afraid to break away from traditional approaches and explore unconventional solutions. • how entrepreneurs are rethinking their business strategies to meet the evolving needs of consumers. SUBSCRIBE TODAY The Role of Collaboration Thus, as we move further into the digital age, the entrepreneurial landscape is undergoing a significant transformation. The hustle culture, characterized by relentless effort and long hours, is evolving. Today, success in entrepreneurship increasingly hinges on innovation and smart strategies. This shift from sheer hustle to clever hacking of systems and processes is reshaping how businesses are built and grown. Collaboration is another critical factor in the new entrepreneurial paradigm. Entrepreneurs are increasingly seeking partnerships and alliances to leverage complementary strengths and resources. By collaborating with other businesses, startups can access new markets, share risks, and innovate more effectively. This collaborative approach not only accelerates growth but also fosters a culture of shared success. The Evolution of Hustle Culture The Importance of Agility Hustle culture, with its emphasis on hard work and perseverance, has been the bedrock of entrepreneurial success stories. However, the modern business environment demands more than just effort. Entrepreneurs today are realizing that working smarter, not harder, is the key to achieving sustained success. This realization has given rise to a new breed of entrepreneurs who leverage technology, data, and innovative strategies to drive their ventures forward. In a rapidly changing business environment, agility is paramount. Entrepreneurs must be able to pivot quickly in response to market shifts, technological advancements, and consumer preferences. Agile methodologies, which emphasize iterative development and continuous feedback, are becoming essential tools for entrepreneurs. By staying flexible and responsive, they can navigate uncertainties and capitalize on emerging opportunities. Embracing Technological Advancements Cultivating a Growth Mindset Technology plays a pivotal role in this transformation. From artificial intelligence and machine learning to blockchain and IoT, advanced technologies are empowering entrepreneurs to streamline operations, make data-driven decisions, and enhance customer experiences. A growth mindset is fundamental to embracing innovation. Entrepreneurs who view challenges as opportunities for learning and growth are more likely to experiment with new ideas and take calculated risks. This mindset fosters a culture of innovation within their organizations, encouraging employees to think creatively and contribute to the company's success. Entrepreneurs who harness these technologies can optimize their business models, scale rapidly, and stay ahead of the competition. The Future Belongs to the Innovative Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com Innovation in Business Models In the dynamic world of 2024, entrepreneurs who embrace innovation will be the ones who not only survive but thrive. By prioritizing creative problem-solving, adaptability, and a willingness to experiment, you can unlock new opportunities, build a more resilient business, and achieve sustainable success in the years to come. Remember, in today's world, it's not just about the hustle; it's about the hack – the innovative approach that sets you apart and propels you towards entrepreneurial victory. Innovative business models are at the forefront of entrepreneurial success in 2024. The traditional approach of offering a product or service and hoping for the best is being replaced by models that focus on value creation and customer-centricity. Subscription services, platform-based models, and on-demand services are just a few examples of Get in print and digital on LOOK I N D I A 18 | www.ciolookindia.com June, 2024
Think Outside the Box: Don't be afraid to break away from traditional approaches and explore unconventional solutions. • how entrepreneurs are rethinking their business strategies to meet the evolving needs of consumers. SUBSCRIBE TODAY The Role of Collaboration Thus, as we move further into the digital age, the entrepreneurial landscape is undergoing a significant transformation. The hustle culture, characterized by relentless effort and long hours, is evolving. Today, success in entrepreneurship increasingly hinges on innovation and smart strategies. This shift from sheer hustle to clever hacking of systems and processes is reshaping how businesses are built and grown. Collaboration is another critical factor in the new entrepreneurial paradigm. Entrepreneurs are increasingly seeking partnerships and alliances to leverage complementary strengths and resources. By collaborating with other businesses, startups can access new markets, share risks, and innovate more effectively. This collaborative approach not only accelerates growth but also fosters a culture of shared success. The Evolution of Hustle Culture The Importance of Agility Hustle culture, with its emphasis on hard work and perseverance, has been the bedrock of entrepreneurial success stories. However, the modern business environment demands more than just effort. Entrepreneurs today are realizing that working smarter, not harder, is the key to achieving sustained success. This realization has given rise to a new breed of entrepreneurs who leverage technology, data, and innovative strategies to drive their ventures forward. In a rapidly changing business environment, agility is paramount. Entrepreneurs must be able to pivot quickly in response to market shifts, technological advancements, and consumer preferences. Agile methodologies, which emphasize iterative development and continuous feedback, are becoming essential tools for entrepreneurs. By staying flexible and responsive, they can navigate uncertainties and capitalize on emerging opportunities. Embracing Technological Advancements Cultivating a Growth Mindset Technology plays a pivotal role in this transformation. From artificial intelligence and machine learning to blockchain and IoT, advanced technologies are empowering entrepreneurs to streamline operations, make data-driven decisions, and enhance customer experiences. A growth mindset is fundamental to embracing innovation. Entrepreneurs who view challenges as opportunities for learning and growth are more likely to experiment with new ideas and take calculated risks. This mindset fosters a culture of innovation within their organizations, encouraging employees to think creatively and contribute to the company's success. Entrepreneurs who harness these technologies can optimize their business models, scale rapidly, and stay ahead of the competition. The Future Belongs to the Innovative Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com Innovation in Business Models In the dynamic world of 2024, entrepreneurs who embrace innovation will be the ones who not only survive but thrive. By prioritizing creative problem-solving, adaptability, and a willingness to experiment, you can unlock new opportunities, build a more resilient business, and achieve sustainable success in the years to come. Remember, in today's world, it's not just about the hustle; it's about the hack – the innovative approach that sets you apart and propels you towards entrepreneurial victory. Innovative business models are at the forefront of entrepreneurial success in 2024. The traditional approach of offering a product or service and hoping for the best is being replaced by models that focus on value creation and customer-centricity. Subscription services, platform-based models, and on-demand services are just a few examples of Get in print and digital on LOOK I N D I A 18 | www.ciolookindia.com June, 2024
There are various types of ENT conditions. Every condition has different signs and symptoms. An individual may not have the same set of signs for a condition, and symptoms' severity may also vary. If you have persistent symptoms, you need to see an ENT specialist. Ear Disease Vivek Kumar Dr Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare To provide my pa?ents with the highest quality healthcare, I’m dedicated to the latest advancements and keep up-to-date with the latest healthcare technologies. Ear problems are rampant today, including infection, hearing loss, blocked ear wax treatment in Noida, discharge from ears, and other difficulties. And age is no bar. Infants as young as one month old or the elderly as old as 90 can fall prey to ear problems. Nose Disease He says, “We provide comprehensive nasal and sinus infection treatment in Noida and have a temporary cold or a septum. We identify the root cause of the problem and know the dangers of picking your nose!” I luminary is Dr Vivek Kumar Pathak, who has been chosen as one of the ‘Entrepreneurs of the Year - 2024. Dr Vivek Kumar's journey is a testament to his unwavering commitment to innovation, excellence, and service to humanity. A Profound Sense of Purpose and A Shared Commit- ment to Excellence n the realm of entrepreneurship, certain individuals stand out for their remarkable vision, relentless drive, and transformative impact on society. One such Throat Disease They take immense pride in their work, upholding the highest standards of quality and integrity in every aspect of their practice. Their unwavering dedication ensures that every patient receives the utmost care and attention, with a focus on delivering personalized and compassionate healthcare solutions. If you're dealing with physical symptoms like throat pain, itching or irritation, see a specialist at Advanced Endo- scopic Associates of Noida. And among the best throat specialists in Noida. “Join me on Facebook Live, https://www.facebook.com/drvivekpathak?mibextid=LQQJ 4d, as I delve into everything you need to know about throat infections! As an ENT surgeon, I'll share insights and tips to keep your throat healthy,” says Dr Vivek Kumar. He also explains about Dr Vivek Kumar Pathak CEO and Senior ENT Surgeon Doxtreat Healthcare and Entegrity Care “To provide my patients with the highest quality healthcare, I’m dedicated to the newest advancements and keep up-to- date with the latest healthcare technologies,” says Dr Vivek Kumar, whose entrepreneurial saga is marked by a pioneer- ing spirit and a deep-rooted passion for making a difference. Apart from his , Dr Vivek Kumar is a clinic A well-respected figure and one of the most well-respected ENT Surgeons in Greater Noida, India, Dr Vivek Kumar Pathak has several decades of domain-specific experience under his belt. The clinician treats and manages a wide range of conditions, such as Nasal Polyps, Radiation Necrosis in the Neck, Hyperthyroidism, and Goiter. Endoscopic Sinus Surgery Senior ENT Surgeon at Kailash Hospital, Noida and Greater Noida, U.P. Senior ENT Surgeon and ENT Professor at Sharda Medical College and Hospital, Greater Noida, U.P. CEO and Senior ENT Surgeon at Doxtreat Healthcare and Entegrity Care, Noida, Sector- 20, U.P. • Sinus surgery using a nasal endoscope is the most com- monly recommended procedure for people with chronic sinusitis. The surgeon uses the same type of thin endoscope that is used during a clinical examination. The procedure requires no visible incisions and is performed under general anaesthesia. Some of the common conditions treated by Dr Vivek Kumar and his team are hearing loss, tonsillitis, and nasal polyps. The cochlear implant helps bypass the damaged ear and stimulates the auditory nerve. Tonsillectomy is the surgical removal of the tonsils, and it is performed if tonsillitis frequently occurs. • • He passionately emphasizes that at the core of their healthcare practice lies a team of dedicated professionals whose sole mission is to empower individuals and elevate society's overall health and well-being. Dr Vivek Kumar says, “If you want to learn how to practice religion, then learn from a doctor. He does not kill anyone in religion but saves lives.” Each member of the team is driven by… Dr Vivek Kumar has effectively treated several ENT conditions with a high success rate and accuracy. Some of the conditions treated by the doctor are Signs and Symptoms treated by Dr Vivek Kumar The below-listed signs and symptoms may appear due to ENT conditions: • • • • • • Hyperthyroidism. Radiation Necrosis in Neck. Laryngeal Cancer. Goiter. Deviated Nasal Septum. Throat Cancer. • • • Ear Conditions (Infections, Disorders). Throat Conditions (Infections, Disorders). Nose Conditions (Infections, Disorders). 20 | www.ciolookindia.com June, 2024 21 | www.ciolookindia.com
There are various types of ENT conditions. Every condition has different signs and symptoms. An individual may not have the same set of signs for a condition, and symptoms' severity may also vary. If you have persistent symptoms, you need to see an ENT specialist. Ear Disease Vivek Kumar Dr Pathak Dedicated to Providing Pa?ents with the Highest Quality Healthcare To provide my pa?ents with the highest quality healthcare, I’m dedicated to the latest advancements and keep up-to-date with the latest healthcare technologies. Ear problems are rampant today, including infection, hearing loss, blocked ear wax treatment in Noida, discharge from ears, and other difficulties. And age is no bar. Infants as young as one month old or the elderly as old as 90 can fall prey to ear problems. Nose Disease He says, “We provide comprehensive nasal and sinus infection treatment in Noida and have a temporary cold or a septum. We identify the root cause of the problem and know the dangers of picking your nose!” I luminary is Dr Vivek Kumar Pathak, who has been chosen as one of the ‘Entrepreneurs of the Year - 2024. Dr Vivek Kumar's journey is a testament to his unwavering commitment to innovation, excellence, and service to humanity. A Profound Sense of Purpose and A Shared Commit- ment to Excellence n the realm of entrepreneurship, certain individuals stand out for their remarkable vision, relentless drive, and transformative impact on society. One such Throat Disease They take immense pride in their work, upholding the highest standards of quality and integrity in every aspect of their practice. Their unwavering dedication ensures that every patient receives the utmost care and attention, with a focus on delivering personalized and compassionate healthcare solutions. If you're dealing with physical symptoms like throat pain, itching or irritation, see a specialist at Advanced Endo- scopic Associates of Noida. And among the best throat specialists in Noida. “Join me on Facebook Live, https://www.facebook.com/drvivekpathak?mibextid=LQQJ 4d, as I delve into everything you need to know about throat infections! As an ENT surgeon, I'll share insights and tips to keep your throat healthy,” says Dr Vivek Kumar. He also explains about Dr Vivek Kumar Pathak CEO and Senior ENT Surgeon Doxtreat Healthcare and Entegrity Care “To provide my patients with the highest quality healthcare, I’m dedicated to the newest advancements and keep up-to- date with the latest healthcare technologies,” says Dr Vivek Kumar, whose entrepreneurial saga is marked by a pioneer- ing spirit and a deep-rooted passion for making a difference. Apart from his , Dr Vivek Kumar is a clinic A well-respected figure and one of the most well-respected ENT Surgeons in Greater Noida, India, Dr Vivek Kumar Pathak has several decades of domain-specific experience under his belt. The clinician treats and manages a wide range of conditions, such as Nasal Polyps, Radiation Necrosis in the Neck, Hyperthyroidism, and Goiter. Endoscopic Sinus Surgery Senior ENT Surgeon at Kailash Hospital, Noida and Greater Noida, U.P. Senior ENT Surgeon and ENT Professor at Sharda Medical College and Hospital, Greater Noida, U.P. CEO and Senior ENT Surgeon at Doxtreat Healthcare and Entegrity Care, Noida, Sector- 20, U.P. • Sinus surgery using a nasal endoscope is the most com- monly recommended procedure for people with chronic sinusitis. The surgeon uses the same type of thin endoscope that is used during a clinical examination. The procedure requires no visible incisions and is performed under general anaesthesia. Some of the common conditions treated by Dr Vivek Kumar and his team are hearing loss, tonsillitis, and nasal polyps. The cochlear implant helps bypass the damaged ear and stimulates the auditory nerve. Tonsillectomy is the surgical removal of the tonsils, and it is performed if tonsillitis frequently occurs. • • He passionately emphasizes that at the core of their healthcare practice lies a team of dedicated professionals whose sole mission is to empower individuals and elevate society's overall health and well-being. Dr Vivek Kumar says, “If you want to learn how to practice religion, then learn from a doctor. He does not kill anyone in religion but saves lives.” Each member of the team is driven by… Dr Vivek Kumar has effectively treated several ENT conditions with a high success rate and accuracy. Some of the conditions treated by the doctor are Signs and Symptoms treated by Dr Vivek Kumar The below-listed signs and symptoms may appear due to ENT conditions: • • • • • • Hyperthyroidism. Radiation Necrosis in Neck. Laryngeal Cancer. Goiter. Deviated Nasal Septum. Throat Cancer. • • • Ear Conditions (Infections, Disorders). Throat Conditions (Infections, Disorders). Nose Conditions (Infections, Disorders). 20 | www.ciolookindia.com June, 2024 21 | www.ciolookindia.com
Entrepreneurs of The Year- 2024 • • • • Fostering Trust through Transparency Neck Injury. Nasal Polyps. Thyroid Cancer. Head and Neck Cancer. An unwavering dedication to authenticity, sincerity, and unwavering ethics is at the heart of his and his team’s caregiving philosophy. They prioritize transparency and trust, fostering genuine connections with patients and stakeholders. Their values serve as the guiding principles that shape every decision and action, ensuring they remain steadfast in their pursuit of excellence. As a company deeply rooted in its values, it continually strives to push the boundaries of innovation in healthcare. It embraces cutting-edge technologies and methodologies, constantly seeking new ways to enhance patient care and improve outcomes. Its relentless pursuit of innovation drives it to deliver the most advanced and efficient healthcare services possible, setting a new standard of excellence in the industry. intellectual challenge of the medical field and the constant advances in technology and treatments. Many also find satisfaction in the gratitude and trust of their patients. Being one of those people, through his various initiatives and endeavours, Dr Vivek Kumar has touched the lives of countless individuals, empowering them to lead healthier, happier, and more fulfilling lives. Dr Vivek Kumar and his team are not just healthcare providers but beacons of integrity, compassion, and innovation in the field. Their unwavering commitment to excellence and genuine dedication to improving the lives of others make them true champions of healthcare and invaluable assets to their community. In Pursuit of Excellence Driven by a relentless pursuit of excellence and a deep desire to create positive change, Dr Vivek Kumar has emerged as a beacon of inspiration for aspiring entrepre- neurs worldwide. His visionary leadership, coupled with his unwavering dedication to serving others, sets him apart as a true pioneer in the world of entrepreneurship. A Trailblazing Healthcaregiver As the founder of several successful ventures, including his own clinic, Dr Vivek Kumar has demonstrated an unparal- leled ability to identify and turn emerging opportunities into thriving enterprises. His leadership and vision have earned him widespread acclaim and recognition as a trailblazer in the field of entrepreneurship. In recognition of his outstanding achievements and contributions to the entrepreneurial landscape, Dr Vivek Kumar has been rightfully honoured as one of the luminar- ies in his field. He serves as a shining example of what can be achieved through passion, perseverance, and unwavering determination as he continues to chart new territories and redefine the boundaries of success. With a diverse portfolio spanning healthcare, technology, and education, Dr Vivek Kumar has significantly impacted multiple sectors. His innovative approach to business and unwavering commitment to excellence have earned him accolades and admiration from peers and industry experts. If you have any questions, contact Dr Vivek Kumar Pathak at +91 8810569296. To learn more, visit www.doxtreat.in. You can also visit the clinic on the Ground Floor, Nearest Metro Station Sector 18, E—150, E Block, Pocket E, Sector 20, Noida, Uttar Pradesh 201301. Dr Vivek Kumar's entrepreneurial journey is not just about building successful businesses but also about making a meaningful difference in the lives of others. According to him, some people are motivated by a desire to help others and positively impact their lives. Others are inspired by the 22 | www.ciolookindia.com June, 2024
Entrepreneurs of The Year- 2024 • • • • Fostering Trust through Transparency Neck Injury. Nasal Polyps. Thyroid Cancer. Head and Neck Cancer. An unwavering dedication to authenticity, sincerity, and unwavering ethics is at the heart of his and his team’s caregiving philosophy. They prioritize transparency and trust, fostering genuine connections with patients and stakeholders. Their values serve as the guiding principles that shape every decision and action, ensuring they remain steadfast in their pursuit of excellence. As a company deeply rooted in its values, it continually strives to push the boundaries of innovation in healthcare. It embraces cutting-edge technologies and methodologies, constantly seeking new ways to enhance patient care and improve outcomes. Its relentless pursuit of innovation drives it to deliver the most advanced and efficient healthcare services possible, setting a new standard of excellence in the industry. intellectual challenge of the medical field and the constant advances in technology and treatments. Many also find satisfaction in the gratitude and trust of their patients. Being one of those people, through his various initiatives and endeavours, Dr Vivek Kumar has touched the lives of countless individuals, empowering them to lead healthier, happier, and more fulfilling lives. Dr Vivek Kumar and his team are not just healthcare providers but beacons of integrity, compassion, and innovation in the field. Their unwavering commitment to excellence and genuine dedication to improving the lives of others make them true champions of healthcare and invaluable assets to their community. In Pursuit of Excellence Driven by a relentless pursuit of excellence and a deep desire to create positive change, Dr Vivek Kumar has emerged as a beacon of inspiration for aspiring entrepre- neurs worldwide. His visionary leadership, coupled with his unwavering dedication to serving others, sets him apart as a true pioneer in the world of entrepreneurship. A Trailblazing Healthcaregiver As the founder of several successful ventures, including his own clinic, Dr Vivek Kumar has demonstrated an unparal- leled ability to identify and turn emerging opportunities into thriving enterprises. His leadership and vision have earned him widespread acclaim and recognition as a trailblazer in the field of entrepreneurship. In recognition of his outstanding achievements and contributions to the entrepreneurial landscape, Dr Vivek Kumar has been rightfully honoured as one of the luminar- ies in his field. He serves as a shining example of what can be achieved through passion, perseverance, and unwavering determination as he continues to chart new territories and redefine the boundaries of success. With a diverse portfolio spanning healthcare, technology, and education, Dr Vivek Kumar has significantly impacted multiple sectors. His innovative approach to business and unwavering commitment to excellence have earned him accolades and admiration from peers and industry experts. If you have any questions, contact Dr Vivek Kumar Pathak at +91 8810569296. To learn more, visit www.doxtreat.in. You can also visit the clinic on the Ground Floor, Nearest Metro Station Sector 18, E—150, E Block, Pocket E, Sector 20, Noida, Uttar Pradesh 201301. Dr Vivek Kumar's entrepreneurial journey is not just about building successful businesses but also about making a meaningful difference in the lives of others. According to him, some people are motivated by a desire to help others and positively impact their lives. Others are inspired by the 22 | www.ciolookindia.com June, 2024
Build Agile Teams: Rigid hierarchies are giving way to collaborative structures that allow for rapid adaptation. Embrace Change: Successful leaders anticipate and embrace change, viewing it as an opportunity for growth. Adapting Your Entrepreneurial Mindset for the Modern Business Leadership Landscape The Traits of an Entrepreneurial Leader So, what qualities define the new leadership model? Here are some key characteristics: Visionary: They have a clear vision for the future of the organization and can inspire others to follow. Strategic Thinker: They can analyze complex situations, identify potential opportunities, and develop effective strategies. Risk-Taker: They are not afraid to take calculated risks in pursuit of innovation and growth. Decision-Maker: They can gather information, weigh options, and make timely decisions, even in uncertain situations. Communicator: They can effectively communicate their vision, inspire teams, and build trust with all stakeholders. Empathetic: They understand and value the contributions of their team members and foster a positive and inclusive work environment. • • • • • • From Management to Leadership: Shifting Your Mindset T If you're a leader looking to adapt to the changing landscape, here are some ways to shift your mindset: Focus on Empowerment: Instead of micromanaging, empower your team members to take ownership and make decisions. he landscape of leadership is changing. Gone are the days of the rigid, top-down leader who dictates from an ivory tower. Today's successful leaders are more akin to entrepreneurs, navigating a dynamic business environment with agility, innovation, and a collaborative spirit. Embrace Collaboration: Break down silos and create a culture of open communication and collaboration. Encourage Risk-Taking: Reward innovation and experimentation, even if it leads to occasional failures. Become a Lifelong Learner: Stay up-to-date on industry trends, new technologies, and leadership best practices. The Rise of the Entrepreneurial Leader The modern business world is characterized by constant change. Technological advancements, globalization, and evolving consumer demands create a need for leaders who can: Focus on Growth: Invest in the development of your team members and create a culture of continuous learning. Embrace Uncertainty: The ability to navigate ambiguity and make decisions without all the answers is crucial. Foster Innovation: Leaders need to create an environment that encourages creative problem-solving and experimentation. The Rewards of Leading Like an Entrepreneur The New Leaders By adopting an entrepreneurial mindset, leaders can unlock a number of benefits for their organizations: 24 | www.ciolookindia.com June, 2024 25 | www.ciolookindia.com June, 2024
Build Agile Teams: Rigid hierarchies are giving way to collaborative structures that allow for rapid adaptation. Embrace Change: Successful leaders anticipate and embrace change, viewing it as an opportunity for growth. Adapting Your Entrepreneurial Mindset for the Modern Business Leadership Landscape The Traits of an Entrepreneurial Leader So, what qualities define the new leadership model? Here are some key characteristics: Visionary: They have a clear vision for the future of the organization and can inspire others to follow. Strategic Thinker: They can analyze complex situations, identify potential opportunities, and develop effective strategies. Risk-Taker: They are not afraid to take calculated risks in pursuit of innovation and growth. Decision-Maker: They can gather information, weigh options, and make timely decisions, even in uncertain situations. Communicator: They can effectively communicate their vision, inspire teams, and build trust with all stakeholders. Empathetic: They understand and value the contributions of their team members and foster a positive and inclusive work environment. • • • • • • From Management to Leadership: Shifting Your Mindset T If you're a leader looking to adapt to the changing landscape, here are some ways to shift your mindset: Focus on Empowerment: Instead of micromanaging, empower your team members to take ownership and make decisions. he landscape of leadership is changing. Gone are the days of the rigid, top-down leader who dictates from an ivory tower. Today's successful leaders are more akin to entrepreneurs, navigating a dynamic business environment with agility, innovation, and a collaborative spirit. Embrace Collaboration: Break down silos and create a culture of open communication and collaboration. Encourage Risk-Taking: Reward innovation and experimentation, even if it leads to occasional failures. Become a Lifelong Learner: Stay up-to-date on industry trends, new technologies, and leadership best practices. The Rise of the Entrepreneurial Leader The modern business world is characterized by constant change. Technological advancements, globalization, and evolving consumer demands create a need for leaders who can: Focus on Growth: Invest in the development of your team members and create a culture of continuous learning. Embrace Uncertainty: The ability to navigate ambiguity and make decisions without all the answers is crucial. Foster Innovation: Leaders need to create an environment that encourages creative problem-solving and experimentation. The Rewards of Leading Like an Entrepreneur The New Leaders By adopting an entrepreneurial mindset, leaders can unlock a number of benefits for their organizations: 24 | www.ciolookindia.com June, 2024 25 | www.ciolookindia.com June, 2024
Increased Innovation: Empowered and engaged teams are more likely to generate creative ideas. Improved Agility: The ability to adapt quickly to changing circumstances allows you to capitalize on new opportunities. Enhanced Employee Engagement: Employees who feel valued and empowered are more likely to be engaged and productive. Sustainable Growth: By fostering innovation and embracing change, you can build a business that is prepared to thrive in the long term. Sustainability and Social Responsibility • • Today's consumers and stakeholders are increasingly concerned with sustainability and social impact. Modern business leaders must integrate these values into their core strategies. This includes adopting environmentally friendly practices, promoting social equity, and ensuring ethical governance. By prioritizing sustainability, entrepreneurs can build trust and loyalty among customers and partners. • • Collaboration and Networking Hence, in today's rapidly evolving business environment, a conventional entrepreneurship mindset needs a significant shift. Modern business leadership requires agility, technological savvy, and a focus on sustainability. As new challenges and opportunities arise, entrepreneurs must adapt their strategies to remain competitive and effective. Collaboration is more important than ever in the interconnected global economy. Entrepreneurs should actively seek partnerships and alliances to leverage complementary strengths. Networking with other leaders and industry experts can provide valuable insights and opportunities. Collaborative efforts often lead to innovative solutions and shared success. Embracing Technology Developing a Growth Mindset Technological advancements are at the forefront of modern business. Entrepreneurs must integrate cutting-edge technologies such as artificial intelligence, blockchain, and data analytics into their operations. This not only streamlines processes but also provides valuable insights for decision-making. Being tech-savvy is no longer optional; it is a necessity for staying ahead. A growth mindset is essential for adapting to the modern business environment. Leaders must view challenges as opportunities for learning and development. This mindset encourages resilience and a willingness to take calculated risks. By embracing continuous learning and self- improvement, entrepreneurs can navigate uncertainties and drive their businesses forward. Fostering Innovation Leading in the Age of Disruption Innovation is the cornerstone of contemporary leadership. Entrepreneurs should cultivate a culture that encourages creativity and experimentation. This involves not just developing new products or services but also rethinking business models and processes. By fostering an innovative mindset, leaders can drive growth and stay relevant in a competitive market. The future of business belongs to organizations led by those who can think and act like entrepreneurs. By embracing a growth mindset, encouraging innovation, and empowering your team, you can position yourself as a leader who can navigate the complexities of the modern business world and lead your organization to lasting success. Remember, the most successful leaders aren't afraid to get their hands dirty, take risks, and embrace the entrepreneurial spirit that drives progress. Agile Leadership Agility is crucial in the modern business landscape. Leaders must be prepared to pivot quickly in response to market changes, customer feedback, and technological advancements. Agile methodologies, which emphasize iterative development and continuous improvement, are essential tools. This approach allows entrepreneurs to adapt swiftly and efficiently to new challenges. 26 | www.ciolookindia.com June, 2024
Increased Innovation: Empowered and engaged teams are more likely to generate creative ideas. Improved Agility: The ability to adapt quickly to changing circumstances allows you to capitalize on new opportunities. Enhanced Employee Engagement: Employees who feel valued and empowered are more likely to be engaged and productive. Sustainable Growth: By fostering innovation and embracing change, you can build a business that is prepared to thrive in the long term. Sustainability and Social Responsibility • • Today's consumers and stakeholders are increasingly concerned with sustainability and social impact. Modern business leaders must integrate these values into their core strategies. This includes adopting environmentally friendly practices, promoting social equity, and ensuring ethical governance. By prioritizing sustainability, entrepreneurs can build trust and loyalty among customers and partners. • • Collaboration and Networking Hence, in today's rapidly evolving business environment, a conventional entrepreneurship mindset needs a significant shift. Modern business leadership requires agility, technological savvy, and a focus on sustainability. As new challenges and opportunities arise, entrepreneurs must adapt their strategies to remain competitive and effective. Collaboration is more important than ever in the interconnected global economy. Entrepreneurs should actively seek partnerships and alliances to leverage complementary strengths. Networking with other leaders and industry experts can provide valuable insights and opportunities. Collaborative efforts often lead to innovative solutions and shared success. Embracing Technology Developing a Growth Mindset Technological advancements are at the forefront of modern business. Entrepreneurs must integrate cutting-edge technologies such as artificial intelligence, blockchain, and data analytics into their operations. This not only streamlines processes but also provides valuable insights for decision-making. Being tech-savvy is no longer optional; it is a necessity for staying ahead. A growth mindset is essential for adapting to the modern business environment. Leaders must view challenges as opportunities for learning and development. This mindset encourages resilience and a willingness to take calculated risks. By embracing continuous learning and self- improvement, entrepreneurs can navigate uncertainties and drive their businesses forward. Fostering Innovation Leading in the Age of Disruption Innovation is the cornerstone of contemporary leadership. Entrepreneurs should cultivate a culture that encourages creativity and experimentation. This involves not just developing new products or services but also rethinking business models and processes. By fostering an innovative mindset, leaders can drive growth and stay relevant in a competitive market. The future of business belongs to organizations led by those who can think and act like entrepreneurs. By embracing a growth mindset, encouraging innovation, and empowering your team, you can position yourself as a leader who can navigate the complexities of the modern business world and lead your organization to lasting success. Remember, the most successful leaders aren't afraid to get their hands dirty, take risks, and embrace the entrepreneurial spirit that drives progress. Agile Leadership Agility is crucial in the modern business landscape. Leaders must be prepared to pivot quickly in response to market changes, customer feedback, and technological advancements. Agile methodologies, which emphasize iterative development and continuous improvement, are essential tools. This approach allows entrepreneurs to adapt swiftly and efficiently to new challenges. 26 | www.ciolookindia.com June, 2024
Entrepreneurs of the Year- 2024 A Powerful Leadership - Pragyat Singh Passionately Making a Difference with Empowerment and Innova?on E resources, and support to make decisions and take actions that positively impact their lives and communities. Innovation, conversely, refers to creating new or improved products, services, processes, or systems that solve problems, improve efficiency, or enhance the quality of life. mpowerment and innovation are interconnected concepts that are essential in today’s world. Empowerment gives people the authority, The company's efforts did not go unnoticed. In 2020, they received the prestigious Startup India Certificate, the Government of India initiative. This recognition was a testament to Pragyat's dedication to his vision and ability to execute it effectively. Pragyat Singh, Co-founder, Pragyat IT Solutions Pvt Ltd However, Pragyat's journey was not without its challenges. The COVID-19 pandemic hit the world, and Pragyat lost his father, the founder of the company. This was a devastating blow, but Pragyat refused to give up. He remembered his dream and continued to push forward, driven by his passion for innovation and his commitment to his father's legacy. A comprehensive approach is necessary to empower individuals and drive innovation. Pragyat Singh, the Co- founder of Pragyat IT Solutions Pvt Ltd this approach to innovation and empowerment. He is making it his mission to empower individuals and drive innovation through his work. By interlinking these concepts, he is creating a powerful combination that has the potential to transform lives, communities, and society as a whole. , is embodied by Surprisingly, the pandemic boosted the tech industry. Pragyat IT Solutions expanded rapidly, opening three physical branches and providing services across India and over ten foreign countries. An Astounding Saga of Perseverance, Determination, and Innovation Today, the company is a testament to Pragyat's perseverance and innovative spirit, a shining example of what can be achieved with determination and a clear vision. ““ Pragyat, a young entrepreneur from a small town, has always been driven by his passion for technology and desire to make a difference. From the beginning, he decided not to follow the traditional 9-to-5 route, instead opting to use his mind in his work. With a focus on practical applications rather than theoretical knowledge, he began his entrepreneurial journey by starting small businesses in 2016. However, his true calling was in technology, which led him to register his tech company, Pragyat IT Solutions, in 2019. Failure is an inevitable part of the journey, but it is crucial to learn from each failure and use it as a stepping stone to future success. Pragyat’s vision was to bridge the digital divide between urban and rural areas. He recognized that many people in small towns and rural areas still used traditional methods, and he aimed to bring the latest technologies to them. His company focused on creating awareness among people and providing innovative solutions to connect them with the digital world. 28 | www.ciolookindia.com June, 2024 29 | www.ciolookindia.com June, 2024
Entrepreneurs of the Year- 2024 A Powerful Leadership - Pragyat Singh Passionately Making a Difference with Empowerment and Innova?on E resources, and support to make decisions and take actions that positively impact their lives and communities. Innovation, conversely, refers to creating new or improved products, services, processes, or systems that solve problems, improve efficiency, or enhance the quality of life. mpowerment and innovation are interconnected concepts that are essential in today’s world. Empowerment gives people the authority, The company's efforts did not go unnoticed. In 2020, they received the prestigious Startup India Certificate, the Government of India initiative. This recognition was a testament to Pragyat's dedication to his vision and ability to execute it effectively. Pragyat Singh, Co-founder, Pragyat IT Solutions Pvt Ltd However, Pragyat's journey was not without its challenges. The COVID-19 pandemic hit the world, and Pragyat lost his father, the founder of the company. This was a devastating blow, but Pragyat refused to give up. He remembered his dream and continued to push forward, driven by his passion for innovation and his commitment to his father's legacy. A comprehensive approach is necessary to empower individuals and drive innovation. Pragyat Singh, the Co- founder of Pragyat IT Solutions Pvt Ltd this approach to innovation and empowerment. He is making it his mission to empower individuals and drive innovation through his work. By interlinking these concepts, he is creating a powerful combination that has the potential to transform lives, communities, and society as a whole. , is embodied by Surprisingly, the pandemic boosted the tech industry. Pragyat IT Solutions expanded rapidly, opening three physical branches and providing services across India and over ten foreign countries. An Astounding Saga of Perseverance, Determination, and Innovation Today, the company is a testament to Pragyat's perseverance and innovative spirit, a shining example of what can be achieved with determination and a clear vision. ““ Pragyat, a young entrepreneur from a small town, has always been driven by his passion for technology and desire to make a difference. From the beginning, he decided not to follow the traditional 9-to-5 route, instead opting to use his mind in his work. With a focus on practical applications rather than theoretical knowledge, he began his entrepreneurial journey by starting small businesses in 2016. However, his true calling was in technology, which led him to register his tech company, Pragyat IT Solutions, in 2019. Failure is an inevitable part of the journey, but it is crucial to learn from each failure and use it as a stepping stone to future success. Pragyat’s vision was to bridge the digital divide between urban and rural areas. He recognized that many people in small towns and rural areas still used traditional methods, and he aimed to bring the latest technologies to them. His company focused on creating awareness among people and providing innovative solutions to connect them with the digital world. 28 | www.ciolookindia.com June, 2024 29 | www.ciolookindia.com June, 2024
The Crucial Aspect As Pragyat embarked on his entrepreneurial journey with Pragyat IT Solutions, he recognized that building the right team would be his biggest challenge. Pragyat firmly believed that it is better to hire a good team and provide them with excellent training rather than compromise on the quality of his employees. the client is the ultimate authority. This Indian startup has adopted a unique approach to client satisfaction, focusing on providing tailored solutions that cater to each client's specific budget and needs. Empowerment and Trust: Pragyat strongly believes in empowering his team members. He delegates responsibilities and trusts them to make decisions within their areas of expertise. This not only boosts their confidence but also encourages innovation and initiative. Fostering a culture of growth, skill development, and empowerment among employees is essential for any organization’s success. Catering to this, Pragyat IT Solutions offers comprehensive learning and development programs tailored to employees' career paths and aspirations. This includes technical training, leadership development, soft skills enhancement and industry certifications. Regular workshops, seminars, and online courses are accessible to all employees so that they can continuously upgrade their skills. At the heart of Pragyat IT Solutions' strategy is a commitment to long-term customer satisfaction. The company believes that if its clients grow and thrive, it too will experience corresponding growth. Adaptability and Resilience: Pragyat’s leadership approach fosters a positive and empowering environment that encourages adaptability and resilience among his team members. This helps the workforce navigate challenges and seize growth opportunities. Pragyat faced several other significant challenges as he worked to establish his company. One of the most pressing issues was building a team in a highly competitive startup landscape, where new companies were constantly emerging and disappearing. Convincing talented individuals to join a fledgling startup was no easy feat, but Pragyat remained determined to assemble a team of passionate, skilled professionals. This focus on long-term relationships has allowed Pragyat IT Solutions to build a strong foundation for its business, ensuring a steady stream of referrals and repeat business. The Techno-Equilibrium Moreover, the company has made a concerted effort to create a diverse and inclusive workplace where every employee feels respected and valued. The company's DEI initiatives are designed to eliminate biases, promote equality of opportunity and ensure that all voices are heard and considered. Vision of a Technovative Leader Pragyat IT Solutions has successfully balanced operational efficiency and customer satisfaction by adopting a customer-centric approach and embracing innovation. The company recognizes the importance of staying updated with the latest technology and views new developments as opportunities to enhance the end-user experience. Another crucial challenge was establishing the Pragyat IT Solutions brand in a market dominated by well-known and trusted names. Pragyat’s leadership style is characterized by a focus on shared vision, empowerment, communication, team building, continuous learning, leading by example and adaptability. Pragyat knew that he had to work tirelessly to position his company as a reliable and innovative provider of IT solutions, competing against the industry's giants. With these strong efforts to encourage the workforce, Pragyat IT Solutions enhances individual capabilities and strengthens the organization as a whole. The company's commitment to employee development ensures it attracts and retains top talent motivated to contribute to its success and drive future innovation. Vision and Clarity: He starts by articulating a clear vision for the organization. This vision is a guiding light, inspiring my team and aligning everyone towards common goals. Clarity in goals and expectations ensures that every team member understands their role in achieving the company’s objectives. At the heart of Pragyat IT Solutions' strategy is a deep understanding of their customers' needs, preferences, and pain points. Regular feedback loops, customer surveys, and data analytics help the team gather valuable insights that guide innovation efforts. This approach ensures that new developments directly address customer needs, enhancing their overall experience. A Client-centric Approach to Success Pragyat IT Solutions, a company founded by Pragyat Singh, has built its reputation on a simple yet powerful philosophy: Wisdom for Aspiring Entrepreneurs Moreover, the company remains flexible and adaptive to market changes and emerging trends. This agility allows it to quickly adjust operations and innovate in response to evolving customer needs, ensuring the solutions remain relevant and impactful. Pragyat shares his valuable insights and advice for those eager to enter the business world. His message is clear: don't try to copy others; instead, recognize your own potential and start working towards your dream. Pragyat emphasizes, “Failure is an inevitable part of the journey, but it is crucial to learn from each failure and use it as a stepping stone to future success.” It is important to identify a clear problem and solution, build a strong team, focus on innovation and differentiation, bootstrap wisely or seek funding strategically, embrace digitalization and technology, focus on customer acquisition and retention, and stay passionate and persistent. Pragyat IT Solutions has made digitalization and technological advancements the cornerstone of its strategy and operations. This strategy encompasses adopting cutting- edge technologies such as AI, IoT, cloud computing, and big data analytics to enhance efficiency, productivity, and innovation across all departments. Integrating digitalization and technological advancements into its core functioning is about leading the way towards a technovative future. The company's commitment to digital transformation is driven by a desire to create lasting value and positively impact the industrial ecosystem. 31 | www.ciolookindia.com June, 2024
The Crucial Aspect As Pragyat embarked on his entrepreneurial journey with Pragyat IT Solutions, he recognized that building the right team would be his biggest challenge. Pragyat firmly believed that it is better to hire a good team and provide them with excellent training rather than compromise on the quality of his employees. the client is the ultimate authority. This Indian startup has adopted a unique approach to client satisfaction, focusing on providing tailored solutions that cater to each client's specific budget and needs. Empowerment and Trust: Pragyat strongly believes in empowering his team members. He delegates responsibilities and trusts them to make decisions within their areas of expertise. This not only boosts their confidence but also encourages innovation and initiative. Fostering a culture of growth, skill development, and empowerment among employees is essential for any organization’s success. Catering to this, Pragyat IT Solutions offers comprehensive learning and development programs tailored to employees' career paths and aspirations. This includes technical training, leadership development, soft skills enhancement and industry certifications. Regular workshops, seminars, and online courses are accessible to all employees so that they can continuously upgrade their skills. At the heart of Pragyat IT Solutions' strategy is a commitment to long-term customer satisfaction. The company believes that if its clients grow and thrive, it too will experience corresponding growth. Adaptability and Resilience: Pragyat’s leadership approach fosters a positive and empowering environment that encourages adaptability and resilience among his team members. This helps the workforce navigate challenges and seize growth opportunities. Pragyat faced several other significant challenges as he worked to establish his company. One of the most pressing issues was building a team in a highly competitive startup landscape, where new companies were constantly emerging and disappearing. Convincing talented individuals to join a fledgling startup was no easy feat, but Pragyat remained determined to assemble a team of passionate, skilled professionals. This focus on long-term relationships has allowed Pragyat IT Solutions to build a strong foundation for its business, ensuring a steady stream of referrals and repeat business. The Techno-Equilibrium Moreover, the company has made a concerted effort to create a diverse and inclusive workplace where every employee feels respected and valued. The company's DEI initiatives are designed to eliminate biases, promote equality of opportunity and ensure that all voices are heard and considered. Vision of a Technovative Leader Pragyat IT Solutions has successfully balanced operational efficiency and customer satisfaction by adopting a customer-centric approach and embracing innovation. The company recognizes the importance of staying updated with the latest technology and views new developments as opportunities to enhance the end-user experience. Another crucial challenge was establishing the Pragyat IT Solutions brand in a market dominated by well-known and trusted names. Pragyat’s leadership style is characterized by a focus on shared vision, empowerment, communication, team building, continuous learning, leading by example and adaptability. Pragyat knew that he had to work tirelessly to position his company as a reliable and innovative provider of IT solutions, competing against the industry's giants. With these strong efforts to encourage the workforce, Pragyat IT Solutions enhances individual capabilities and strengthens the organization as a whole. The company's commitment to employee development ensures it attracts and retains top talent motivated to contribute to its success and drive future innovation. Vision and Clarity: He starts by articulating a clear vision for the organization. This vision is a guiding light, inspiring my team and aligning everyone towards common goals. Clarity in goals and expectations ensures that every team member understands their role in achieving the company’s objectives. At the heart of Pragyat IT Solutions' strategy is a deep understanding of their customers' needs, preferences, and pain points. Regular feedback loops, customer surveys, and data analytics help the team gather valuable insights that guide innovation efforts. This approach ensures that new developments directly address customer needs, enhancing their overall experience. A Client-centric Approach to Success Pragyat IT Solutions, a company founded by Pragyat Singh, has built its reputation on a simple yet powerful philosophy: Wisdom for Aspiring Entrepreneurs Moreover, the company remains flexible and adaptive to market changes and emerging trends. This agility allows it to quickly adjust operations and innovate in response to evolving customer needs, ensuring the solutions remain relevant and impactful. Pragyat shares his valuable insights and advice for those eager to enter the business world. His message is clear: don't try to copy others; instead, recognize your own potential and start working towards your dream. Pragyat emphasizes, “Failure is an inevitable part of the journey, but it is crucial to learn from each failure and use it as a stepping stone to future success.” It is important to identify a clear problem and solution, build a strong team, focus on innovation and differentiation, bootstrap wisely or seek funding strategically, embrace digitalization and technology, focus on customer acquisition and retention, and stay passionate and persistent. Pragyat IT Solutions has made digitalization and technological advancements the cornerstone of its strategy and operations. This strategy encompasses adopting cutting- edge technologies such as AI, IoT, cloud computing, and big data analytics to enhance efficiency, productivity, and innovation across all departments. Integrating digitalization and technological advancements into its core functioning is about leading the way towards a technovative future. The company's commitment to digital transformation is driven by a desire to create lasting value and positively impact the industrial ecosystem. 31 | www.ciolookindia.com June, 2024
5 Types of Brand Collateral to Help Grow Your Business C 1. Print Collateral reative brand collateral has a way of attracting potential customers to your business. Branded collateral is a time-tested marketing tool that allows people to remember you, long after the initial interaction has taken place. As a business owner, you want to take advantage of the different types of brand collateral that are available to you and ascertain which ones may be the best for promoting your business and brand. Print is still a factor in 2024. This is why so many companies invest heavily in booklet printing, business card design and the creation of brochures, flyers and posters. Print collateral has a positive psychological effect on potential customers. It’s also extremely cost-effective, especially if you print in bulk. Many forms of brand collateral are incredibly inexpensive, allowing you to expand your brand’s influence without breaking the bank. Creating these branded items is a fantastic way to get the most bang for your buck on your marketing spend. When making print collateral, there are several considerations to keep in mind. Because of the temporal nature of physical objects, print collateral wears out over time. To maximise their lifespan, you want to use high- quality, durable materials. It’s also important to think about the environmental impact of your printed collateral and use easily biodegradable materials. There are many kinds of brand collateral, including print collateral, digital collateral, event collateral, product collateral and promotional collateral. In this article, we’ll go over each of these in greater detail and analyse how your business can benefit from them. Overall, creating print collateral is an essential way to build a thriving brand and spread awareness about your company. 33 | www.ciolookindia.com June, 2024
5 Types of Brand Collateral to Help Grow Your Business C 1. Print Collateral reative brand collateral has a way of attracting potential customers to your business. Branded collateral is a time-tested marketing tool that allows people to remember you, long after the initial interaction has taken place. As a business owner, you want to take advantage of the different types of brand collateral that are available to you and ascertain which ones may be the best for promoting your business and brand. Print is still a factor in 2024. This is why so many companies invest heavily in booklet printing, business card design and the creation of brochures, flyers and posters. Print collateral has a positive psychological effect on potential customers. It’s also extremely cost-effective, especially if you print in bulk. Many forms of brand collateral are incredibly inexpensive, allowing you to expand your brand’s influence without breaking the bank. Creating these branded items is a fantastic way to get the most bang for your buck on your marketing spend. When making print collateral, there are several considerations to keep in mind. Because of the temporal nature of physical objects, print collateral wears out over time. To maximise their lifespan, you want to use high- quality, durable materials. It’s also important to think about the environmental impact of your printed collateral and use easily biodegradable materials. There are many kinds of brand collateral, including print collateral, digital collateral, event collateral, product collateral and promotional collateral. In this article, we’ll go over each of these in greater detail and analyse how your business can benefit from them. Overall, creating print collateral is an essential way to build a thriving brand and spread awareness about your company. 33 | www.ciolookindia.com June, 2024
2. Digital Collateral open the packaging. You also want to use your product collateral to encourage customers to make repeat purchases, so it’s important to make it as visually appealing as possible. It will come as no surprise that digital collateral is an extremely common, and effective, way of growing your brand in 2024. Digital collateral, including websites, digital ads, social media posts and marketing emails are all being used by businesses great and small to build their brands. 5. Promotional Collateral Promotional collateral is a type of branded material that sometimes includes print collateral and product collateral. Items like gift cards, referral cards and branded clothing and accessories all fall under this category. Digital collateral is similar to print collateral in that they both involve a lot of creative work on your part. You’ll need to work with a copywriter, graphic designer and overall marketing strategist to produce them. How digital collateral differs from print collateral is the scale on which you can distribute it and how accessible it is to anyone who owns a laptop or a smartphone. These items are not your primary product but can be sold or given away as a supplement to your usual product offering. They allow your brand to stick in the minds of your consumers and also double as an additional source of revenue for your company. The low entry costs and ease of production involved with making digital collateral have led to its becoming one of the most widely used branding tools in the world. You’d be remiss not to take advantage of it in your own business. Promotional collateral has been used by companies the world over to broaden their reach and grow their audiences. Understanding the different types of brand collateral and how to use them is essential to building brand awareness and growing your business. You can start small with some business cards or flyers, or go all out and create several different types of collateral. 3. Event Collateral Attending industry events is crucial to becoming a leader in your industry. They allow you both to sell your products and spread the word about your brand. In order to be successful, high-quality event collateral is essential. In this article, we’ve covered the major categories that fall under brand collateral. By using them in your own business, you can spread the word about your brand and boost your sales. What are you waiting for? Start creating brand collateral for your business today. Event collateral refers to the branded materials needed to promote your company at an industry event or showcase. These include items like banners, show booths, product presentations posters and signage. Properly produced event collateral has many advantages. It helps you catch the limited attention of the attendees by drawing them towards your booth. Event collateral also helps you communicate what your brand is all about to potential customers and business partners. 4. Product Collateral The success or failure of a brand's product can often come down to the quality of your product collateral, which includes all the extra pieces that are added to a product to make it ready for market. Packaging, labels and instruction manuals all fall under this category. The first thing you want to consider when producing product collateral is legal compliance. Make sure that you include all the necessary information about your products in a format that’s visible to your customers as soon as they 34 | www.ciolookindia.com June, 2024
2. Digital Collateral open the packaging. You also want to use your product collateral to encourage customers to make repeat purchases, so it’s important to make it as visually appealing as possible. It will come as no surprise that digital collateral is an extremely common, and effective, way of growing your brand in 2024. Digital collateral, including websites, digital ads, social media posts and marketing emails are all being used by businesses great and small to build their brands. 5. Promotional Collateral Promotional collateral is a type of branded material that sometimes includes print collateral and product collateral. Items like gift cards, referral cards and branded clothing and accessories all fall under this category. Digital collateral is similar to print collateral in that they both involve a lot of creative work on your part. You’ll need to work with a copywriter, graphic designer and overall marketing strategist to produce them. How digital collateral differs from print collateral is the scale on which you can distribute it and how accessible it is to anyone who owns a laptop or a smartphone. These items are not your primary product but can be sold or given away as a supplement to your usual product offering. They allow your brand to stick in the minds of your consumers and also double as an additional source of revenue for your company. The low entry costs and ease of production involved with making digital collateral have led to its becoming one of the most widely used branding tools in the world. You’d be remiss not to take advantage of it in your own business. Promotional collateral has been used by companies the world over to broaden their reach and grow their audiences. Understanding the different types of brand collateral and how to use them is essential to building brand awareness and growing your business. You can start small with some business cards or flyers, or go all out and create several different types of collateral. 3. Event Collateral Attending industry events is crucial to becoming a leader in your industry. They allow you both to sell your products and spread the word about your brand. In order to be successful, high-quality event collateral is essential. In this article, we’ve covered the major categories that fall under brand collateral. By using them in your own business, you can spread the word about your brand and boost your sales. What are you waiting for? Start creating brand collateral for your business today. Event collateral refers to the branded materials needed to promote your company at an industry event or showcase. These include items like banners, show booths, product presentations posters and signage. Properly produced event collateral has many advantages. It helps you catch the limited attention of the attendees by drawing them towards your booth. Event collateral also helps you communicate what your brand is all about to potential customers and business partners. 4. Product Collateral The success or failure of a brand's product can often come down to the quality of your product collateral, which includes all the extra pieces that are added to a product to make it ready for market. Packaging, labels and instruction manuals all fall under this category. The first thing you want to consider when producing product collateral is legal compliance. Make sure that you include all the necessary information about your products in a format that’s visible to your customers as soon as they 34 | www.ciolookindia.com June, 2024
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